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Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102

MBA in Digital Business Interrated with Hetic France School of Digital Leadership

This 2-year MBA in Digital Business program in partnership with HETIC France School of Digital Leadership, a renowned Technology and Digital Business institute located in Paris, is designed to prepare students to become well-rounded professionals capable of taking on industry challenges in a variety of fields, including retail, manufacturing, and service.

The mixture of subjects is intended to instill a multidisciplinary mindset in students, preparing them to take on leadership roles in multinational corporations. The curriculum will prepare students to become top-tier professionals or entrepreneurs in their fields of interest.

Career Prospects

Top names in retail, finance, consumer, IT, Telecom, and other industries are looking for professionals with digital expertise in technology, design, marketing, business management, customer acquisition, and operations, among other areas. In India, there are numerous opportunities for entrepreneurs to create digital products and services.   

Program Outcomes

  • Develop a thorough understanding of the global Digital Business ecosystem's dynamics.
  • Demonstrate analytical skills in digital business dynamics, with a focus on Technology Management, Automation and IoT, Digital Marketing, Big Data, and Artificial Intelligence.
  • To achieve and retain market leadership positions in the Digital Business room, apply business and technological expertise.
  • Demonstrate evaluation and design skills in the Digital Business ecosystem for study, marketing, and communication strategies.

Program Structure

Theory

  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies

Application

  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects

Practice

  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners

Research

  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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