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Program Code

008

Entry Year

2021

Duration

2 Years (4 Semesters)

Credits

102

MBA in Marketing and HRM

As brand forms the core of marketing and yardstick to organizational performance, most companies started integrating Marketing with Human Resource, we offer a complimentary dual MBA program to fit the growing need. The curriculum mix equips students with strong team spirit, consumer relationship, monitor consumer mood, build leadership qualities to lead organization attain heights. The collaborative degree framework also gives wide understanding between products, employees, and target audience.

Career Scope

As marketers to head HR practitioners are in high demand, there is a wide career scope for students with a dual degree in Marketing and HR. Students can get into critical positions such as public relations and communications manager, brand manager, social media manager, sales manager, market analysts, and SEO manager among others.

Our Associates
  • CIM (UK) Certification Program
  • Fellow, Chartered Financial Practitioner Program
  • Society for Human Resource Management (SHRM) Certificate Program
  • Chartered Institute for Securities & Investment (CISI), UK (IOC)
  • NSE’s Certification in Financial Markets

Program Structure

Term 1

In the first term, we introduced you to key foundational aspects of Marketing in theory and practice that help organizations enjoy sustainable success and growth. We acquaint you with essential marketing concepts and principles that hold relevance to tackle current marketing needs and challenges.

Term 2

Students at this stage are oriented toward gaining strategic communications skills to communicate business ideas. We invite leaders across business spectrum to make students understand core marketing practices and policies and their legal applications.

Term 3

During this term, we professionally develop students through industrial exposure to explore and identify potential challenges and opportunities available out there! Nevertheless, students are encouraged to take internships with various partners and organizations to get steep knowledge about their performance under different environments.

Term 4

Term four becomes a launchpad for students to choose a relevant business idea as their program project. We support students through strong mentorship and guide them to different venues to achieve desirable success in their respective projects. In the course, we also encourage them to build connections with reputed organizations and research community.

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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