Chenraj Roychand Centre for Entrepreneurship (CRCE)

It serves as the hub to foster entrepreneurial thinking. It helps you to discover your individual passion, build knowledge, gain practical experience and foster networks and mentor relationships.

Finding Your Passion

Whether you are driven by a burning business idea, a pressing social need or a desire to lead innovation – discovering your unique passion is a critical first step on the pathway to successful entrepreneurship. The CRCE will allow you the opportunity to explore the many kinds of ventures and types of entrepreneurship ---- and decide which one is right for you.

Building Knowledge

The CRCE encompasses a sequenced set of four courses that combine theoretical and experiential learning including a hands-on practicum where students work with an entrepreneurial CEO on a high-level consulting project.

Entrepreneurship Feasibility Assessment

In this team-based course, you will assess yourself and your interests, learn how to gauge opportunities in terms of market potential and examine the strategic, operational, financial, and market viability of a business idea.

Business Plans and Proposals

A well-honed business plan is not just your venture roadmap; it is a critical asset for attracting seed capital, partners and advisors. In this second course, you will develop a professional business plan for your own venture idea using financial forecasting and in-depth market research; discover the multiple ways of legally establishing a for profit business or social venture; chart growth options and their implications; and learn the costs and benefits of various financing vehicles.

The Entrepreneurship Practicum

The practicum is an immersive, hands-on experience in which you will partner one-toone with a successful entrepreneur to complete a professional consulting assignment. The practicum is “entrepreneurship-inaction” allowing you to complete a project of strategic importance while you gather experience and contacts to support your own objectives. With special approval from the faculty, you can use this course to launch your own venture.

Managing the High Growth Firm

Launching a business is exciting, but growing (and staying in) business is the true mark of a successful entrepreneur. In course three, you will uncover the precise resources required during each stage of a new venture: funding a start-up, building market awareness and growing relationships with customers, employees and suppliers. You also will learn about “company killers” and how to safeguard against common pitfalls.

Fostering Networks and Mentoring Relationships

At CRCE (Chenraj Roychand Centre for Entrepreneurship) we understand that developing entrepreneurial readiness is facilitated by exposure to role models and coaches who have triumphed. Throughout this innovative program, we will provide you with valuable opportunities to make connections, build networks, and develop mentoring relationships. In the classroom, you will be surrounded by other talented students who share your goal of building a successful business and who will become a lifelong resource. You will also have continuous access to the broader CRCE community of faculty (including successful entrepreneurs), researchers, advisors, and business leaders.