Guest Lecture to Understand the Various Aspects of Corporate Strategy



A Guest Lecture was organized for the students of IV semester to enhance their understanding of the subject "Corporate Strategy". Mr. K B Nagaraju, Director, Innovative Retail Concepts Pvt. Ltd. (BigBasket) was the keynote speaker who made a presentation on "BigBasket - A story of Customer Focus & Innovation".

The session began with an introduction of "BigBasket" and its functionalities. The speaker focused on various aspects of corporate strategies that the company follows to manage the business such as- how it started, its operations, challenges, and how to find practical solutions to benefit the business. He also discussed certain HR strategies, customer-centric policies, and innovative services of BigBasket which were implemented effectively and resulted in great customer satisfaction. It was an enriching learning experience for the students and they thoroughly enjoyed the lecture.