MBA in Digital Marketing & E-Commerce

Our Digital Marketing and E-Commerce program aims to nurture you with leadership abilities and creative mindset. It is designed to enable you to acquire more skills and advance a focused online marketing strategy which can be applied in the global market. It is delivered by industry specialists and designed to a greater understanding in digital marketing.

The curriculum has been developed by industry experts and emphasizes on practical, application-oriented learning. It plugs the need gap and provides hands-on experience and prepares you for jobs in emerging field of digital marketing and e-commerce. It enables in implementing digital technologies to new business models, new product attributes and new ecosystem combinations.

Key Learnings

Entry Requirement

An aggregate of 50% in bachelor's degree in any discipline or equivalent (10+2+3) without any backlogs are eligible to apply for postgraduate programs. Students with a composite score of 500 in GMAT / MAT or with minimum 70 percentage in CAT / XAT / CMAT may also apply.

Career Opportunities

If you are a digital media savvy, this MBA program is for you. The program will highly benefit your interest in internet marketing, consumer products, product and merchandising management, online commerce, new business development, and entrepreneurial start-ups.

Some of the job roles for Digital Marketing graduates are as follows

Program Highlights

Using a unique pedagogical approach, the MBA program will make you corporate ready and you will be able to