All of us are born with talents and skills that are unique to each other. It sets us apart and also creates our identity. This also implies that not all of us are expected to strictly follow protocols or perform mundane tasks on a daily basis. That’s why we have something called ‘marketing’ in every organisation.
If you are a creative person who has a knack for bringing innovation to the table every morning, marketing is the place to be. Marketing is a dynamic field that allows individuals to identify the needs of consumers and develop unique strategies that can help fulfil those needs. It sounds intriguing, but it is also difficult. That’s why people undergo professional training in this aspect, commonly referred to as an MBA (Masters in Business Administration) in Marketing.
Master in Business Administration is the most opted course among student. The reasons are obvious; lucrative careers, high salaries and endless opportunities. However, we have listed here six ways in which doing an MBA will change your life for good.
Impressive Job Titles and Corporates Giants to Work for
Look at the below titles
Do they excite you? Or are you excited to work for an organization like Boston Consulting Group, Accenture, FedEx, Blue Dart, ONGC, Johnson & Johnson, Microsoft Corporation, Deutsche Bank, Morgan Stanley, and Pepsi, etc.? All the above-mentioned job titles and corporate giants have a huge requirement of marketing professionals who can make strategies at a global level. Lucrative salary and employee benefits are the additional things that you will enjoy with such respectable job titles.
Understanding Consumer Behaviour and Market Research
Consumer behaviour, also known as customer behaviour is the study of customers or consumers, especially those in a target market. It comprises recording and assessing the consumer’s behavioural, mental, and emotional responses to a product or service. This type of behaviour examines how a customer chooses a product, avoids a product, or has other specific buying habits. Thus, this concept transcends looking at what customers want and don’t want.
Factors that can affect the consumer behaviour:
What is the significance of Market Research in understanding Consumer Behaviour?
Performing market research helps businesses understand all the important components that can impact consumer behaviour. Market research is like an ocean; it progresses from primary to secondary research, and from qualitative to quantitative research. These can take the form of industry news sites, statistics sources, published studies, and more.
Surveys are an important component of market research. Several researchers use this method to understand where their target market lies and what influences consumer behaviour. It also allows them to make sound decisions and can help create a customer behaviour analysis report. This report consists of:
Digital Marketing and E-commerce Strategies
Whether it’s your birthday shopping on Myntra or ordering your favourite food from Zomato, we have come a long way in implementing digital marketing in our daily lives. Gone are the days when we would put up posters and do field-level activities as the only form of marketing. With time, we have surpassed the traditional means of marketing initiatives and adopted technologies in the process. That has led to the evolution of digital marketing, also known as online marketing, which is the promotion of brands to connect with potential end-customers with the help of the internet and other forms of digital communication. Digital marketing is comprised of not only social media, email, and web-based advertising, but also text and multimedia messages as marketing channels.
Nowadays, digital marketing has conquered every field. This is because of the rapid globalisation that has caused organisations to adopt digital means of communication for branding and promotion. One such industry that has reaped the benefits of digital marketing is the e-commerce industry. E-commerce allows you to shop, buy, order, or purchase anything and everything that is available online. So, here are some recommended e-commerce strategies that every retail business should adopt for its growth and development.
Sales and Distribution Management
Sales and distribution management (SDM) is the process of planning, organising, and controlling the activities and processes of a company's sales force and distribution network. SDM's primary goal is to ensure that the company's products and services are available and accessible to customers when and where they require them.
Objectives of Sales and Distribution Management:
4 Important Channels of Sales and Distribution Management
Product Development and Brand Management
The process of generating and differentiating your company's image, goods, and services from those of its rivals is known as brand development. As part of brand development, one’s brand must be in line with their company's goals, communicate with its target audience, and be updated or strengthened as needed.
Goals serve more or less as benchmarks for brand development, representing new concepts and items as the business expands. So, as culture develops and one reaches out to new audiences, its strategy may vary over time. It is very important to distinguish the brand from others by giving it a unique identity. The first step towards this is to understand what consumers want and how the brand can fill that gap!
Here are some of the ways in which you can specify your target audience:
Pricing and Promotion Strategies
Pricing and promotion strategies comprise sales tactics where a company lowers the price of a product or service temporarily or artificially to attract customers and increase revenue through bulk sales. The objective of doing this is to foster a sense of scarcity amongst the consumers, thereby inducing frugal customers to purchase the item.
Following are four common pricing and promotional strategies used worldwide:
Advertising and Media Planning
In today’ competitive world, it is very important that marketers thoroughly plan he most efficient way to communicate a message to the targeted audience.
Types of media planning:
The main objectives of advertising and media planning:
Benefits of advertising and media planning:
Market Segmentation and Targeting
The processes of identifying a company's potential consumers, selecting the customers to pursue, and producing value for the targeted customers are referred to as market segmentation and targeting. It is achieved through segmentation, positioning (STP), and targeting procedures.
To put it in a nutshell, segmentation is the process of grouping customers with similar needs and then determining the needs of the customers. Targeting allows the company to select the customers that they want to focus on.
Types of market segmentation:
Types of markets targeted:
Customer Relationship Management (CRM)
Customer relationship management, or CRM, is the combination of methods, strategies, and technology that businesses employ to manage and analyse customer interactions and data throughout the customer lifecycle. CRM's goal is to improve customer interactions in order to increase client retention and sales.
Any organisation that is customer-oriented must focus on organising and understanding CRM data insights. This is significant because it helps you understand your own customer and helps you to engage with them via different tools and technologies. This is one of the primary reasons why several businesses and industries are using CRM tools to create a central hub for audience reports. Moreover, CRM software enables them to interact with new clients, save time and effort through automation, boost customer engagement, and get more deals.
Components of CRM:
Supply Chain Management and Logistics
Supply Chain Management (SCM) and logistics is the process of overseeing the storage and shipping of goods and services across the supply chain. It begins with the acquisition of raw materials and concludes with the delivery of finished goods to the customer or final destination.
Are Supply Chain Management and Logistics the Same Thing?
This is a very debatable topic because while logistics is all about the storage and movement of items in the supply chain, SCM is a more comprehensive approach. It addresses the coordination of all channels and partners involved in this network, including procurement, manufacturing, transportation, storage, and selling. SCM uses logistics to get products to customers. It aims to improve financial performance and strengthen a company's competitiveness. To put it in other words, SCM establishes the strategy and oversees the daily logistical operations that take place in manufacturing plants, distribution centres, and other facilities.
Similarities between Supply Chain Management and Logistics
Data Analytics and Business Intelligence
The organisations that are into the game of data management utilise the benefits of data analytics and business intelligence (BI). BI uses technology, data, and applications to make sound business decisions. Data analytics is the examination of unprocessed data to provide inferences about such information.
Here are some common differences between data analytics and business intelligence.
Sl. No. | Particulars | Business Intelligence | Data Analytics |
1 | Purpose | Support decision making process | Conversion of raw data and its cleansing |
2 | Application |
|
|
3 | Methods |
|
|
4 | Type of Analysis | What happened and why it happened? – Descriptive Analysis | What will happen in the future? – Predictive Analysis |
5 | Used by | CEOs, CFOs, COOs (C-suite executives) | IT professionals, data scientists, data engineers, etc. |
Leadership and Team Management
John Maxwell once said, "A leader is the one who knows the way, goes the way, and shows the way." Teamwork is important in achieving an organization's goals, but it is the leader who fosters a positive work culture and motivates employees to deliver the best results possible.
Times have changed, and gone are the days where strict, heartless managers evaluated the productivity of an employee by the number of hours he served at the company. Nowadays, it’s all about creating a healthy workspace where each team member feels motivated enough to reach their optimum potential. In order to do that, a leader must possess the qualities of charisma, creativity, consciousness, empathy, and integrity.
For every leader, it is very important to focus on team management, as unified efforts lead to the accomplishment of goals faster and easier. It also promotes critical thinking, solves problems rationally, encourages open communication, and builds a strong team bond among the members.
So, here are some tips for team management that every leader must follow:
Corporate Social Responsibility (CSR) and Ethics in Marketing.
Corporate Social Responsibility (CSR) and marketing ethics are moral actions that are taken to instil a positive energy and impact on all of the company's stakeholders, including employees, clients, shareholders, and the community. These decisions are socially and morally conscious with respect to the environment, human rights, and society as a whole. Marketers use this strategy to create a positive brand value through their philanthropic activities, without any hidden intention.
According to the concept of CSR, organisations should balance their profit-making operations with endeavours to benefit society at a local, state, national, or global level. This imbibes an optimistic approach in the brand’s consumers who want to associate with it for its social contribution and impact. Several businesses have incorporated socially conscious components into their marketing strategy in an effort to benefit the community through useful services and goods.
Ethical marketing is all about brand positioning with respect to honesty, integrity, impartiality, and moral responsibility. The principles of ethical marketing are as follows:
Conclusion – Should you opt for an MBA in Marketing?
Numerous job opportunities and Scope of further education
PGDM provides you ample job opportunities, some of which we have mentioned above, however, while completing the course you can explore your fields of interest and make a career in the respective field. This course additionally provides you a scope of further education or professional education if you are willing. Management institutions provide some value-added courses with this MBA course so that you have a competitive advantage over others in the job market.
Scope of Earning Handsome Salaries
On completion of this two-year formal degree in Business Administration you will be capable of earning jobs with lucrative salaries and excellent benefits. However, a lot will depend on the organization you choose to work with but be assured that with an MBA you are already holding a poised position. In case you have prior experience, accomplishing this course will open to you more career-enhancing opportunities.
Scope of Working and Travelling Abroad
While pursuing your studies in International Business, and even after that you will explore multiple opportunities for traveling to all parts of the world both for academic and professional reasons. Additionally, pursuing your MBA in marketing course you will come in touch with collaborators, scopes of internships, and training providing you enough scope of traveling to domestic and international destinations.
Self Enhancement and Great Interpersonal Skill
MBA is a comprehensive amalgamation of management, trade, sales, marketing, and aspects related to international law and economics. You will also get acquainted with principles and techniques of ethical negotiation and distributive justice, theories of negotiation, signalling, argumentation, and real options. The course further will groom you with a distinctive personal negotiation position and style.
Enhance your Entrepreneurship skills
As this course equips you with skills and perceptions of international business, it will pave a smooth path for your entrepreneurial dreams as well. However, every international business has a huge customer base, fluctuation in revenues, various product cycles, and a lot more. With an MBA in marketing, you can acquire a critical role in an organization.
MBA is a valuable degree that enhances your career by imparting credible skills to you. This degree prepares you completely for the industry where you learn key concepts of business, people management, project delivery, and handling, and you also learn networking and communication skills that give a great boost to your career. As we understand the magnitude of this degree, one of the biggest questions that matter is are you pursuing an MBA from the best institute? To get the benefits of this degree rather than encircling around the confusion to pursue it after graduation or work experience, what matters most is that you choose the best to earn this degree.
One such top B School is CMS B School an integral part of Jain (Deemed-to-be University), it is India's primary business school with a global perspective. It has been one of the most preferred business schools for MBA students situated in Bengaluru India, and it also attracts international students from across the globe.
Advantages of pursuing MBA after graduation
Having an MBA degree is equivalent to having a magic wand. It opens a plethora of new opportunities – both from a personal and professional perspective. From the professional point of view, you will be introduced to newer and better career opportunities and growth whereas, from the personal front, you will imbibe different life skills like critical thinking, leadership, and time management and all of it will help you excel in your life.
So, to put it simpler, here are some advantages of pursuing an MBA after graduation:
Different MBA specializations and their scope
MBA is like an ocean full of opportunities. It is very important that you analyse your area of interest wisely and check if it matches your career expectations. MBA offers specializations in different areas and here are the top ones with scope to excel in each domain.
Single Specializations:
Sl. No. |
Name of specializations |
Scope |
1 |
Marketing |
|
2 |
Finance |
|
3 |
Human Resource Management |
|
4 |
Banking, Finance and Allied Services |
|
5 |
International Finance and Accounting (integrated with ACCA) |
|
6 |
Logistics and Supply Chain Management |
|
7 |
Systems and Operations Management |
|
8 |
Business Analytics |
|
9 |
Entrepreneurship and New Venture Creation |
|
10 |
Aviation Management |
|
11 |
Sports Management |
|
12 |
Luxury and Fashion Management |
|
13 |
Digital Business |
|
Apart from these, there are also dual specializations that one can opt for that offers combined scope and opportunities to excel 2X in your career. Some of the most popular and recommended dual specializations are as follows:
Developing the entrepreneurship spirit among the students is the fundamental pillar of CMS B School, Jain (Deemed-to-be University). Students handle international leadership projects, International faculties visit for guest lectures, international student exchange projects to various countries across the world.
Differences between MBA from top B Schools vs average B Schools
There is a lot of difference between doing an MBA from a top B-School and an average B-school. It’s a whole new dimension and the former is a gateway to a better future when compared to the latter. So, here are some common differences that make MBA from a top B-School more desirable than doing it from an average B-School.
Importance of choosing the right institute for MBA
Career prospects and earning potential with an MBA degree
There are several streams under the MBA degree that holds great career prospects and earning potential. So, we have listed down some of them for your understanding.
Career prospects after MBA in Marketing
Scope: In retail, hospitality, banking, media, etc.
Job profiles:
Salary range: INR 7 – 8 Lacs PA
Career prospects after MBA in Human Resources
Scope: In retail, bank, hospital, hospitality, IT, etc.
Job profiles:
Salary range: Average INR 6.4 Lacs PA
Career prospects after MBA in Finance
Scope: In international finance, investment management, taxation, tax planning, insurance management, financial statement reporting and analysis.
Job profiles:
Salary range: INR 3 - 21 Lacs PA
Career prospects after MBA in Business Analytics
Scope: In government, finance, education and software development.
Job profiles:
Salary range: INR 10 - 18 Lacs PA
Career prospects after MBA in Operations
Scope: In manufacturing, IT, healthcare, and hospitality, e-commerce, and telecom industries.
Job profiles:
Salary range: INR 3.5 – 12 Lacs PA
Career prospects after MBA in Logistics and Supply Chain Management
Scope: In e-commerce, retail, manufacturing, shipping, export, etc.
Job profiles:
Salary range: Average INR 4 – 6.6 Lacs PA
Career prospects after MBA in Entrepreneurial and New Venture Creation
Scope: Any field.
Job profiles:
There is no earning bar for small business onwers as sky is the limit. However, for other roles, it can be upto INR 12 Lacs PA.
Differences between traditional MBA vs online MBA
If you go by the name, it is very clear what the main difference between these two MBA programs is. While a traditional MBA is a regular one where you have to study on-campus, an online MBA lets you do your course virtually anywhere around the world. To help you understand better, here are some common differences that set traditional MBAs apart from online MBAs.
Sl. No. |
Characteristics |
Online MBA |
Traditional MBA |
1 |
Duration of programme |
2 years. However, you can always take time more than 2 years to complete the course. |
2 years. There is no room for extending the duration under any circumstances. |
2 |
Delivery of programme |
The curriculum, assignments, classes and examinations are all in online mode. |
The curriculum, assignments, classes and examinations are all in offline mode (on-campus). |
3 |
Mode of teaching |
Flexible as you can attend your classes and give your exams from anywhere. You can always join in succeeding classes if you are unable to make it on your usual days. |
It is very strict and you have to follow a timetable and also register your attendance in accordance to that. |
4 |
Admission Process |
There is a specific time period for admissions, however there is also an option for lateral admissions. |
The admission process is very competitive and one has to undergo entrance exams such as CAT, MAT, GMAT, JET, etc to enrol themselves for traditional MBA programmes. |
5 |
Exposure |
Online MBA allows you to build network through webinars, online sessions and interactions, virtual internships etc. |
Traditional MBA exposes you to real-time and on-site experiences from industrial visits, internships, events, seminars, etc. |
A lot of people often think that online MBA programs are at a disadvantage when compared to traditional MBAs because it doesn’t allow you to build a great network or don’t offer you better placements than a regular MBA. This is a total myth as placement and career advancement opportunities are equivalent in both online and regular forms of MBA. Although, it is a little difficult to build connections on an online platform, however, it is not rocket science and can be easily achieved.
Advantages of pursuing MBA after work experience
The majority of the students who aspire to do an MBA go through the dilemma of whether to pursue an MBA after graduation or after gaining work experience. Right after graduation students are young, energetic and have the curiosity to learn new concepts. But often in this case, they are not aware of the real-world situation or challenges of the industry. Whereas pursuing an MBA after work experience gives you more practical knowledge to develop a mature professional attitude.
It is widely said in the professional circle that there is no substitute for experience. Every experience weighs value when it comes to building a solid career. It helps you implement the knowledge that you gained in practical settings and with advanced soft skills. So, here are some top reasons why you must pursue MBA after working for 2-3 years.
So don’t just revolve around the dilemma whether to pursue MBA after graduation or work experience, but rather opt for the finest academic B School, if you chose the best it will train you in a holistic way and deliver the best results for a soaring career.
Other factors to consider while deciding between MBA after graduation or work experience
Cost comparison of MBA after graduation vs after work experience
The cost of pursuing an MBA after graduation remains the same as pursuing after-work experience. The average fees of pursuing an MBA from top B-schools can range from INR 5 Lacs to 40 Lacs. However, if you are asking for a pay scale, then there is a high chance that you will get a higher or a better pay-scale compared to others who hold no experience. However, this is only applicable if you have done MBA in the relevant field where you have previously worked in. For example, if you had been working as Business Analyst earlier, you can get a higher position and better salary once you are through with your MBA in Business Analytics.
Importance of networking and communication skills in MBA programs
Any business or corporation runs effectively with proper communication – starting from the L2 executives to the top management. This is why top-tier business schools focus on improving the communication skills of MBA students. Besides acing this, the MBA curriculum also encourages students to build networks and links that can help them ahead in their careers.
A strong alumni network that generates leads and mentors the students to develop better business and industry-oriented networks. A rigorous placement team works round the clock to connect the top companies with the aspirations of the students. The students of CMS B School are placed in reputed companies with flying salary packages that go upto 15 to 30 lacs P.A. companies such as Google, KPMS, SAP, Accenture, Grant Thornton, Wipro, Wells Fargo, IBM, Nestle, and many more visits the campus for hiring. The MBA programs of CMS B School has a wide range of specializations such as Marketing, Finance, Human Resource, and even dual specializations. What makes the MBA program even more extraordinary in CMS B School is the opportunity it is providing by offering an MBA program for working professionals.
Here are some of the common reasons why networking and communication skills are important in MBA programs:
Conclusion:
The MBA programs at CMS Business School impart the core management competencies required in modern business such as decision-making, problem-solving, strategic thinking, global perspective, and leadership. This helps the students to hone their skills and talents and emerge as best in the industry.
Learning at CMS Business School is delivered by highly accomplished faculty who possess a wide range of expertise, experience, and knowledge. The comprehensive learning methodology includes a curriculum that is designed keeping in mind all the facets of the industry. Application of concepts in a real-world scenario, Interactive lectures, case study analysis, classroom projects and exercises, class simulations and games, group presentations, field projects, company visits, and activity labs are some of the pedagogical tools used in delivering subjects.
Has it ever occurred to you how eCommerce giants like Flipkart, Amazon, Ikea, or big manufacturing units manage to operate so smoothly? How do they manage to procure and dispatch goods in such a disciplined manner? The answer lies in their strong logistics and well-structured Supply Chain Management (SCM).
Simplifying these two terms logistics is all about delivering the required product to the customer within an agreed timeline at the right place in good condition while SCM manages the synchronization of production, inventory, location, and transportation of all the organizations involved in the supply chain.
An MBA in Logistics and Supply Chain Management teaches students the innovations related to reverse logistics and warehousing apart from the intricacies of supply chain and operations. Training in the latest analytical tools and techniques is also one of the purposes of an MBA degree in Logistics and Supply Chain Management.
MBA in Logistics and Supply Chain Management Curriculum Overview
Logistics and Supply Chain Management is a significant department that can impact the organization’s overall growth and customer satisfaction. The strategic planning and management of supply chain processes ensure the regular movement of products and services from the resources to the customer. Individuals who aspire to either become a Logistics and Supply Chain Manager or start a logistics and supply chain company develop skills that help them to manage costs, receive practical exposure, and be well-versed with specific customer needs.
This curriculum often prepares the students to:
Reasons to opt for MBA in Logistics and Supply Chain Management
MBA today is not merely confined to business studies, rather it also teaches students to widen their thinking and unleash newer domains in the modern business world. An MBA degree in logistics and Supply Management will train you in understanding the innate technicalities of how a business operates. It will also teach you a data-driven approach to carry out an end-to-end operation efficiently and manage the flow of data, goods, or services from organization to end customer right on time. Now let us see some of the main reasons why you should opt for an MBA in Logistics and Supply management.
Different areas of specialization within the field (e.g. procurement, distribution, transportation)
Required qualifications and certifications in Logistics and Supply Chain Management
You require an undergraduate degree in any stream with 40% aggregate marks.
Admission to MBA is granted either based on their graduation merit (i.e, UG degree in any stream with 40% aggregate marks) or through entrance exams.
Direct admission process –
Check the college’s website for the application release date.
The applicant needs to submit the application to the colleges for further evaluation.
If selected, you will have to undergo personal interview round and finally secure the admission by paying the admission fee.
Entrance exam selection process –
Most of the colleges conduct entrance exams to assess the eligibility of the students. Some of the most common entrance exams that are conducted Pan-India are:
Skills and traits that is highly valued in the industry:
To pursue a career in logistics and supply chain management, one must have a basic skillset that will help them ace the course and be a valuable asset to the organization.
Top Career Paths in Logistics and Supply Chain Management
Advancement opportunities in the field:
MBA in logistics and supply chain management provides individuals with various job opportunities in the clearing, freight forwarding organizations, forwarding companies, couriers, and third-party logistics industry.
A degree course in supply management allows the professionals to not just explore the top positions in the field but also allows opportunities in other areas, such as:
A comprehensive MBA degree by CMS Business School
According to a report compiled by Supply Chain Management Research Association (APIC), for millennials, this sector has provided tremendous growth opportunities. Those who are already in this sector believe they have imbibed the ability to create a difference in the business world apart from enriching their intrapersonal skills.
CMS Business School offers a comprehensive four-semester MBA degree in Logistics and Supply management. We train our students with all the functional operations of an organization so that they can make a better career choice either being entrepreneurs themselves or become professional as logistics analysts, sourcing specialists, global supply analysts or purchasing managers and likewise.
Our experienced and innovative Faculty members will teach you to create efficient strategies to initiate effective production methods and create profitable partnerships with suppliers enabling you to contribute to the maximum. With us, you will get the best-in-class infrastructures like:
Impact of digitalization and automation on the industry:
Digital technology is paving the way for the transformation of the logistics and supply chain industry. Following are the ways by which digitalization and automation are creating a massive impact on the industry.
Enhanced Productivity
Cloud-based software used by logistics companies helps them centralize their activities and automate their supply chain.
Improved Business Intelligence
Advanced data analytics and business intelligence through cognitive computing and AI-enabled digital technologies help organisations combat technical difficulties, thereby improving end-user experience with reduced costs.
Better Routing
Investing money in cutting-edge technologies helps prevent delivery delays caused by drivers getting lost. This can be done through better routing with the help of technology that will allow the drivers and transporters to reach their destination quickly by consuming the least amount of petrol.
Early preventative maintenance
Improved digital technology makes it feasible for logistics businesses to carry out preventative maintenance on their cars, identify faults, and maintenance issues, and addressing them before time.
Case studies of successful companies that prioritize Logistics and Supply Chain Management
Heinz
Food giant makes major supply chain and financial improvements by prioritising the forecasting discipline. They forecasted consumption first and then distribution. Each SKU was efficiently handled that led to 100% accuracy in forecasting demand and reducing wastage.
Fujitsu Services
This leading European IT firm has an annual turnover of £2.46 billion ($3.59 billion) and over 19,000 employees in 20 countries. Fujitsu’s lean program called "The TIC Way," helped replace rigid, command and control style of logistics management with empowered policies and protocols. This initiative increased the productivity by 23%, reduced labour expenses by 14% and elevated customer satisfaction from 6.8 to 7.8 out of 10.
Real-life examples of how Logistics and Supply Chain Management can positively impact a business
Amazon
Forbes has listed Amazon as the most innovative business in logistics business where they have been able to deliver 2.5 billion packages around the world. Amazon’s digital freight matching marketplace known as Amazon Freight has helped them improvise their delivery, shipment and organisation of products across the world.
Flipkart
Flipkart is a leading Indian e-commerce company that offers different delivery options such as one-day, same-day delivery, etc to its customers. To operate its seamless logistic system, Flipkart has built a network of warehouses, delivery hubs, and fulfillment centers across India. It also partners with third-party logistics companies to handle the transportation of packages from its fulfillment centers to customers' homes.
Importance of sustainability and environmental responsibility in the industry
A supply chain built on a sustainable platform creates effective partnership opportunities, improves productivity by saving time, money and efforts. Eco-awareness activities improve your brand reputation and further legitimise your organisation. Nike is a classic example of sustainability at work. The world’s one of the leading shoe brands changed how it makes some of its shoes and adapted more environment-friendly ways to create these products. This reduced labour costs by up to 50% and material use by 20%. The ultimate outcome was a 0.25% increase in margins.
Conclusion
In recent years’ logistics and supply chain management has become indispensable to every industry. No matter what industry you are talking about, be it automobile or chemical, food & beverages, or technology, everyone will need to buy raw materials or manage their inventory or need to dispatch products either across the town or the globe and will need a sturdy logistics and supply chain management to manage the whole process efficiently. So you can assume the importance of this specialization and JAIN (Deemed-to-be University) offers you every scope to make a promising career in this domain.
Get in touch with us for detailed information on this course.
Download the free Prospectus today!
Be a Logistics and Supply Chain Professional
Are you manifesting your dream MBA programme this year but need help figuring out where to start from? Well, better late than never. MBA or Masters in Business Administration is a two-year postgraduate programme designed to impart business administration knowledge and training to graduates willing to conquer the corporate world. If you are an MBA aspirant looking for details on the entrance exams, we will guide you in this article today.
Types of MBA entrance exams
As every MBA aspirant needs to sit for the entrance exams to become eligible for admission, aspirants must know and gather all the information related to these tests and then choose the one most convenient for them. For example, they must appear for the CAT if they want to do their MBA from IIM. However, if you are seeking MBA from a tier-2 B-School, then you appear for CMAT or MAT.
Here are some of the well-curated MBA entrance exam formats that you should look for:
Sl. No. | Format of Entrance Exam | Assessment Topics | Last Date to Apply | Exam Date |
1 | CAT |
|
To be announced | 26th Nov’23 |
2 | XAT |
|
11-Dec-22 | 08-Jan-23 |
3 | SNAP |
|
To be announced | To be announced |
4 | NMAT by GMAC |
|
To be Announced | To be Announced |
5 | CMAT |
|
To be announced | To be announced |
6 | IIFT |
|
24-Nov-22 | 18-Dec-22 |
7 | MAT |
|
14-Feb-2023 (PBT) 21-feb-2023 (CBT 1) 27-Feb-2023 (CBT 2) 08-Feb-23 09-Feb-23 15-Feb-23 16-Feb-23 22-Feb-23 |
19-Feb-2023 (PBT) 26-Feb-2023 (CBT 1) 04-Mar-2023 (CBT 2) 11-Feb-23 12-Feb-23 18-Feb-23 19-Feb-23 25-Feb-23 |
8 | MAH CET |
|
To be Announced | 18-Mar-2023 and 19-Mar-2023 |
9 | IBSAT |
|
16-Dec-22 | 24-Dec-22 |
10 | ATMA |
|
25-Dec-22 | |
11 | TANCET |
|
01-Feb-23 | 25-Mar-23 |
12 | TSICET |
|
To be Announced | 26-May-2023 and 27-May-2023 |
13 | APICET |
|
To be Announced | 25-May-2023 to 26-May-2023 |
14 | KMAT |
|
To be Announced | To be Announced |
15 | TISSNET |
|
15-Jan-23 | Between 28-Jan-2023 to 28-Feb-2023 |
Levels of MBA entrance exams
There are three levels of MBA entrance exams, which are as follows:
Conclusion
You can apply for MBA exams online on their official website, which will guide you to pay application fees. Once the fees are submitted, you can download the entrance exam admit card and take the test on the scheduled date, time, and location. If you score as per the eligibility criteria, you are all set to go for your MBA!
All the best, and don’t lose hope! You have got this.
Do you dream of ruling the corporate world one day? But dreaming alone doesn't count. A lot of effort goes into making your education during the MBA course worthwhile. But once you are done with it, lucrative opportunities await you.
If you want to pursue your MBA degree (Master's in Business Administration) from a reputed business school in India, CMS Business School can answer your questions. Recognised by ISO 9000: 2015 TUV India and accredited by NBA (National Board of Accreditation), CMS B-School, located in the heart of Jayanagar, Bangalore, offers a plethora of opportunities such as internships at corporate firms, on-campus placements by 300+ firms all over India and a lifetime opportunity to make it big in the corporate world.
CMS B-School by JAIN Deemed-to-be University) lays the foundation for youngsters to become the entrepreneurs and leaders of tomorrow. We integrate knowledge and technology to build a global business community.
At CMS, your MBA degree will be considered a 'Career Accelerator' and will attract higher salaries across several industries in India and abroad. As globalisation is gripping the world, managers and business leaders have become an important component for the smooth functioning of an organisation.
But we understand that you have your fair share of doubts about the MBA course and its prospects. Don't worry because we will help you understand the diverse career prospects offered by the MBA course.
Financial Manager
Finance is a great subject choice for MBA aspirants. A financial manager oversees a company's financial condition, prepares or reviews financial reports, analyses trends, and advises the top management personnel on financial strategies, management, and profits. Candidates with a degree in MBA in finance can avail themselves of different job opportunities in government and the private sector.
Marketing Manager
Marketing managers are responsible for the planning and execution of various marketing plans that can help the companies to grow. MBA in marketing pursuers develop the knowledge and skills to research and analyse market conditions and trends, communicate with clients, and add value to the brand image through creative and innovative marketing strategies.
HR Manager
As the need for staffing increases in the coming days, so will the demand for the MBA in human resources department. An HR manager leads the entire human resources department and is responsible for hiring, recruiting, and maintaining an employee lifecycle of an entire organisation.
Operations Manager
An Operations Manager can be termed as someone who is the company's jack-of-all-trades. These professionals are mainly tasked with planning, organising, and supervising the entire process of manufacturing, production, or the provision of services. They oversee daily operations, procurement, inventory management, coordination between departments, and policy creation.
Investment Banker
Investment bankers are the talk of the town these days. Leading financial service providers and banks such as Motilal Oswal, Bank of America Continuum, SBI Capital Markets, etc., hire candidates for this role. These professionals work as an underwriter and connect investors to organizations that need funds. Investment bankers help companies invest and grow their capital and assist and advise organisations during financial transitions such as acquisitions and mergers.
Management Consultant
If you like solving complex problems, this is the right job. A management consultant analyses an organisation's problems and brings innovative and simple solutions to solve the problems. They identify the problems within the organisation that may hinder them from achieving their goals.
Wrapping Up
An MBA degree imparts training and knowledge sufficient enough for you to enter any of the fields discussed above. It also allows you to unlock the path for future growth, especially when coupled with a few years of experience. However, the effectiveness of any degree is driven by your passion and interest. So, gear up and buckle yourself if you want to rule the corporate world!
After completing the MBA, most people opt for a high-paying job at an MNC or a small firm. Very few MBA graduates think of becoming the black sheep, i.e., being entrepreneurs and starting their businesses.
It is not easy to launch a business of your own. Although it may sound fancy and inspiring, it has many ordeals and risks. However, a startup empowers not only the entrepreneur himself but also the entire society- either through the innovative product or service they are offering or employment.
So, for those MBA aspirants or pursuers thinking of starting their own business, we have come up with some lucrative entrepreneur ideas for your dream project!
Consulting Business
Business consultancy is an interesting field you can choose if you are interested in the advisory business. There are different kinds of consultants that you can choose to become based on your area of interest:
Business Advisors
Many would-be and existing entrepreneurs are often clueless about how to make their businesses take flight. Some don’t possess MBA knowledge, and some don’t know how to implement the knowledge. Business advisor utilizes their years of experience and knowledge in the corporate field to help these entrepreneurs draw a business plan and move to success.
Blogger
Blogging is a trend these days. If you are good at public speaking, you can become a blogger to impart knowledge on business and related topics with the help of audio or audio and visual podcasts and reels. You can create an impressive blogging site or an engaging social media account to gain followers.
Author
If you like writing and can express your thoughts well, you can write your book. This can be fictional storytelling, or you can write about the dynamics of the business world. You can either publish this as a hard copy or release it as an eBook on Amazon.
Ecommerce
As the current market scenario is very competitive, selling your product on an e-commerce platform can give you an edge over others at a cost-effective range.
So, if you have big dreams of becoming an entrepreneur, you must not stop at them. But, these dreams can be converted to reality only with proper training and skill enhancement. The right MBA programme will help you learn about the science of business to fuel your entrepreneurial dreams.