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Event Management and Opportunities Associated in the Tourism Industry

26 May 2021

CMS Business School, JAIN (Deemed-to-be University) conducted a guest lecture on “Event Management and Opportunities – Tourism Industry” as part of the Speaker Series, an initiative of HR Café, a club activity of the Organizational Behavior and Human Resources (OB&HR) Area on March 18, 2021. The coordinators for the session were Dr. Ujjal Mukherjee, Associate Professor and Area Chair - Organizational Behavior and Human Resources at CMS Business School, JAIN (Deemed-to-be University), and Dr. Gayathri. R. - Assistant Professor, CMS Business School, JAIN (Deemed-to-be University). A total of 24 students pursuing an MBA in HR attended the session.

The guest speaker for the session was Ms. Meenakshi Gupta. She is a renowned travel writer, blogger, content writer, destination marketing consultant, and digital marketing professional. Ms. Meenakshi holds a rich experience of 12 years in teaching marketing. In her 23 years of marketing career, she has been working with the tourism industry for almost 15 years. She has been a full-time editor for a travel magazine and a media person for a travel trade fair company. She has also represented Singapore Tourism Board for three years as a Marketing Representative.

Ms. Meenakshi shared stories and experiences from her travel and blogs for ready references. She writes blogs with the aim of encouraging and motivating women to start solo traveling and trekking and know everything related, especially after the age of 40. She spoke about her trekking journey that started at the age of 47 when she was already suffering from ailments like asthma, high blood pressure, knee issues, and thyroid. She shared her experience of organizing solo treks for individuals of various age groups. She highlighted the learning and career opportunities for HR aspirants in the tourism industry. She further shared the experiences about her expedition on the Himalayas and its initial preparation. The solemn aim of her website, is to inspire more and more women to take up solo traveling, hiking, and trekking without any inhibition.



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