CMS B Schoo, Jain (Deemed-to-be University) organized a Faculty Enrichment Program where, Dr. Hemanth Kumar and Prof. Rahul Gupta presented their research work to the faculty of Management, CMS B-School on the 27th September. An intense discussion about the work done with depth of their analysis and conclusions drawn from their research work.
Dr Hemanth Kumar S researched on the topic “Impact of Visual, Auditory and Kinesthetic Advertisement Appeals on Brand Identity, Recognition and Recall – A Diagnostic Study” with reference cellular service providers.
Prof. Rahul Gupta worked on "Segmenting sportswear market: An empirical analysis". The study was an attempt to identify market segments in the sportswear market in India. The study identified two main segments namely, Active and passive sports enthusiasts. A recommendation for the marketing mix was made based on the market segments identified.