Under the Marketing program of CMS Business School, JAIN (Deemed-to-be University), a session titled ‘Know Your Company, Customers, and Competitors (KY3C)’ was organized. The two-day event took place on June 29, 2021, and July 01, 2021, under SAMARTH; a series of webinars for building marketing competencies. Dr. Anitha Nalasivam, Professor, CMS Business School, JAIN (Deemed-to-be University), coordinated the event. The two-day event witnessed 98 students of the marketing specialization from the 2020-2022 batch attending the event.

The Guest Speaker for the session was Mr. Venkatachalapathy, Co-Founder and Director of Apparate Fashion P Limited. He has also been the CEO of Arvind Retail Limited and Megamart. He also remained an active advisor and consultant to reputed companies like Myntra, Advent International, etc. On the first day of the event, Mr. Venkatachalapathy covered topics like the role of a strong sales team, B2C sales, customer service, and networking in sales. He also shared two excellent customer stories to provide students a better understanding of the topic. There was also a role-play activity of a mall manager. On the second day, he touched upon topics like the role of trade partners, the roles of distributors, modern trade, ways to succeed with trade partners, and sales-related skills. There was also a role-play activity of B2B trade partners. He even shared sales success stories. Mr. Venkatachalapathy also conducted B2C role plays to increase the understanding of learners.

Overall the event was a success and offered students an opportunity to explore the topic and develop an in-depth understanding through an interactive and innovative approach.