CMS Business School, Jain University believes in effective learning by encouraging the students to explore the knowledge practically. To achieve the same, 'Organic Mandya Visit' was organized on 17 February 2017 for the core marketing students of MBA 4th semester to have a better perspective on 'Rural Marketing'.

Organic Mandya provides assistance to organic farmers to sell their farm produce and solve their farming-related problems using technology. It works with farmers towards improving their livelihood and making farming a profitable occupation.

This visit entailed a first-hand explanation and experience of how organic farming is being adopted, practiced and has helped farmers and the local residents of Mandya in a significant way. The farm is the brainchild of Mr. Madhuchandan, who came back to his roots from the USA and has proved the importance of sustainable farming methods and that profitability is very much possible and achievable. The farmers associated with this project have not only become self-reliant but have also experienced, improved standards of living. The Indian rural market is at peak growth and organic farming is at forefront of farming adaptation today.

This business model has shone light upon how a successful rural marketing project can be ideated and executed. The students have grasped the intricacies of rural segmentation and targeting and how to approach the target markets, which widely differentiates from urban aspects. It would not be an exaggeration to say that a whole new tangent of business opportunities has been unveiled to the students and the future of rural marketing in India is bright and prospective. Acquiring knowledge in the field of Rural Marketing is of paramount importance in the backdrop of rural India and in that context, this visit has achieved its intended purpose.