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Everything You Need to Know About MBA in Digital Business

15 May 2023

Have you ever thought that despite all the exposure to education, experience, and technology, why are the youth of India still stuck with low-paying job roles? That’s because they are following the same age-old field of study that everyone else is opting for.

This brings us to the main question: What can we do to improve the situation, increase employability, and enhance the scope of growth for young professionals in India?’

The answer is quite simple: invest your time and efforts in domains that have the ability to bloom in the next few years. If we talk about industries that are growing exponentially and are expected to evolve in the coming years, we need to talk about data science, digital marketing, and e-commerce.

Browse online or turn the pages of any career magazine, and you will quickly get an idea of how the future belongs to those who are technology oriented. Be it the companies or the professionals, technology has become the most essential requirement for everyone. While organizations and businesses across the world are incorporating technology into their procedures and plans of action, the professionals are appending degrees pertaining to technology so that their curricula vitae fetch bright job opportunities. MBA in Digital Business is one such course that promises a bright career and ensures any professional becomes part of the future workforce.

Let us now take a closer look at this future-ready elective for a better understanding.

What is MBA in Digital Business?
MBA in Digital Business (or Masters of Business Administration in Digital Business) is generally a 2-years (mostly four or six semesters) program that integrates learning as well experiential work practices. Pursuing this course helps candidates fetch in-depth knowledge and understanding of different business concepts, procedures, plans, and approaches applicable to digital business. The course is often opted by professionals who are already into a job and wish to gain digital business technology and knowledge.

How Does MBA in Digital Business Help You
Leveraging various building, managing, and designing techniques from MBA in Digital Business course, the candidates can grab opportunities specifically in the following areas:

  • Entrepreneurship
  • Business Analytics
  • Digital Marketing
  • AI for Business
  • Web & Social Media Analytics
  • Growth Marketing

MBA in Digital Business - The Eligibility Criteria
Candidates need to fulfil the following criteria to pursue MBA in Digital Business:

  • Bachelor’s degree in any discipline (However, some universities and colleges might require candidates to have Statistics, Science, Maths, or Commerce as one of the subjects in graduation)
  • Minimum 50 to 60 percent marks or equivalent CGPA in graduation

The aspirants can pick from the following options while planning to enrol for MBA in Digital Business.

  • Elective in Data Science & Analytics/Digital Marketing & E-commerce
  • Elective in Web & Social Media Analytics & E-commerce | Growth Marketing

Apart from the above criteria, the participants need to have a strong technical aptitude and a keenness to learn new digital concepts. Once you acclimate yourself to the various digital business concepts, it becomes easy for you to apply the same in your various projects that require digital business techniques implementation.

MBA in Digital Business Curriculum

Semester Elective 1 : Data Science and Analytics Elective Elective 2: Digital Marketing & E-Commerce Elective

Semester 1

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour and Human Resource Management
  • Quantitative Techniques & Analytics
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour and Human Resource Management
  • Quantitative Techniques & Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management & Research
  • Python for Data Science
  • Statistics for Decision Making
  • Data Wrangling and Exploratory Data Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Digital Marketing & E-commerce Fundamentals
  • Inbound Marketing: Content & Search Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing

Semester 3

  • Business Environment & Strategy
  • Operations Management
  • Data Visualisation
  • Business Analytics
  • Data Analytics using Excel
  • Open Elective - Effective Business Communication
  • Business Environment & Strategy
  • Operations Management
  • Growth Marketing
  • Consumer Behaviour
  • Brand Management for E-commerce
  • Open Elective - Effective Business Communication

Semester 4

  • Data Science and Analytics Elective
  • SQL for Data Science
  • Predictive Analytics using Machine Learning
  • AI for Business
  • Web & Social Media Analytics
  • Cross-functional Elective - Analytical Problem solving for Business
  • Web and Social Media Analytics
  • Operations Management
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-functional Elective - Analytical Problem solving for Business

Skills developed through MBA in Digital Business program

The changing market conditions have left a lot of young professionals with a thought-provoking question: How can I make it in the corporate world with my existing skills?' The answer is quite simple: You need to up-scale yourself'. If you want to be in a higher position in the organisation with better pay, you need to go for a professional course, and nothing can compare with an MBA degree from a reputed business school in the country.
As technology is evolving every day, we should also adopt newer ways to adopt a better lifestyle. Therefore, an MBA in digital business will allow you to develop life-changing skills that will help you climb the corporate ladder smoothly and swiftly. Let’s explore how

  • Data Analysis: With an elective in Data Science and Analytics, you will be able to utilise functional processes and modern software to collate and present a wide range of information from different online interactions with your target market.
  • Master the art of content creation: If you are choosing your elective in digital marketing and e-commerce, you will be able to appreciate the importance of high-quality content and use it efficiently in your marketing initiatives.
  • Customer Relationship and Interaction: In your e-commerce elective, you will learn to develop healthy customer relationships and acquire the strategic skills to monitor and improve the customer experience.
  • Communication: Irrespective of what elective you choose, you will definitely become a maestro in communication. You will be able to project your thoughts and opinions in a concise manner and be able to express yourself properly.
  • Critical Problem Solving: Whether you are dealing with complex data analysis or building strategies to revolutionise the digital space of your organisation, it is imperative that you stumble across some critical problems. However, an MBA in Digital Business will allow you to think rationally and proactively and devise efficient solutions for complicated problems.

Career Opportunities after MBA in Digital Business

An MBA in Digital Business will prepare you for the next wave of transformation expected around the globe across several industries. With time, we have clearly understood the importance of being digitised and its impact on society. So, if you are looking for a career that is going to rule the world in a few years, an MBA in Digital Business with either of the two high-demand electives is the best option for you. Let’s explore the diverse career opportunities that are available for individuals taking up this degree programme.

  • Data Scientist: A data scientist is a specialist in data analytics and is responsible for collecting, analysing, and interpreting data to help influence decision-making in an organisation.
  • Digital Marketing Manager: A Digital Marketing Manager is responsible for overseeing the digital marketing strategies of an organization to build and maintain a brand's online presence and sales by working on various marketing campaigns.
  • Customer Relationship Manager: CRMs, or customer relationship managers, are responsible for maintaining good relationships between the organisation and its potential clients and customers. CRMs are very common in IT industries, outsourcing organisations, etc.
  • Digital Transformation Manager: With strong project management and data analysis skills, digital transformation managers develop strategies to help end-users adopt technological products and services offered by the organisation.
  • E-Commerce Manager: Their functions include planning, defining the web shop’s content and design, creating online promotional campaigns, monitoring results, and elaborating strategies to increase traffic and sales.
  • Media Planner: Media planners are responsible for increasing the reach, visibility, reputation, engagement, image, and ROI of the organisation through advertising and marketing activities.

Comparison with other MBA specializations

We can see that the global landscape of business is constantly changing. The strategy to attract customers in the 2000s is no longer used, and we have come up with so much new technology and ways to make business twice as profitable with simpler and smarter methods. Due to the advent of innovative technologies such as robotics, artificial intelligence (AI), etc., it’s becoming increasingly important that individuals today are equipped with the specialist skills and business acumen to acquire the required knowledge to sustain in the market.

MBAs were introduced with the intention of bringing about an industrial shift, and that’s why conventional MBA specialisations have somehow become something that every alternate person opts for. Well, it’s not wrong to pursue something that others are doing at the same time; however, if you are someone who likes to do something out of the box, an MBA in Digital Business is the right fit for you.

Let’s explore some of the top reasons why an MBA in digital business is something you need to look out for in 2023.

  • Demand for Data Analytics and Digital Marketing across Industries: These days, companies are in frenzy due to the huge amount of data curated every day. Not just that, they are also keen on developing innovative strategies to increase their digital presence in the market. Therefore, individuals who possess skills and knowledge in this context are certain to make a significant impression.
  • Enhanced Flexibility: After the pandemic, the geographical constraints hardly matter. This has increased the scope of hiring across different states and nationalities more than before. Since managing data and tracking digital marketing is mainly remote and can be done from any part of the world, individuals can get greater opportunities in remote or hybrid working models.
  • Cost-Efficient – You might be thinking that an MBA degree from a reputed college is going to cost a fortune, but you are wrong in this aspect. You can now get your dream MBA degree in digital business from leading B-Schools in India very reasonably and cost-effectively.
  • Better Remuneration: As the scope and demand of data scientists, analytics, digital marketers, etc. increase rapidly, it is understandable that it will become a booming sector a couple of years down the line. Therefore, if you are someone who has an excellent skill set, an MBA in Digital Business will give you the wings to soar high in the sky.

Job roles and salary expectations for MBA in Digital Business graduates

MBA in Digital Business - Elective in Data Science & Analytics
Job Role Expected Salary in India
Chief Data Officer 26 LPA
Application Architect 24 LPA
Data Architect 22 LPA
Product Analyst 17.1 LPA
Data Science Consultant 15.9 LPA
Data Science Managers 15 LPA
Machine Learning Engineer 10 LPA
Data Analytics 8 LPA
Statistician 8 LPA
Market Research Analyst 6 LPA
MBA in Digital Business - Elective in Digital Marketing & E-Commerce
Job Role Expected Salary in India
Digital Marketing Manager 10 LPA
Content Marketing Manager 9.2 LPA
Advertising Manager 8 LPA
E-Commerce Manager 8 LPA
Public Relations Manager 7.8 LPA
Customer Relations Manager 7 LPA
Social Media Manager 6.7 LPA
E-Commerce Consultant 4.3 LPA

Top colleges/universities offering MBA in Digital Business

Founded in 2008–2009, JAIN’s (Deemed-to-be-University) CMS B-Schol has come forward with their exclusive MBA programme in Digital Business for individuals who have a passion to innovate and create life-changing strategies. JAIN’s MBA in Digital Business has been successful in garnering attention in the last few years, with a focus on enriching the students with the concepts and skills required to ace the world of digital business. With 1000+ faculty members, 89 national and international collaborations, and 20,000+ aspiring students across 43+ countries around the globe, JAIN offers the most suitable and conducive environment for collaborative learning and knowledge exchange for MBA aspirants.

Ranking and Recognitions of JAIN CMS B-School

  • NAAC 'A++ Graded University with Graded Autonomy
  • •Awarded ISO 9001: 2015 certification by TUV India
  • Awarded 5 Stars by KSURF in the Young
  • Universities category
  • Ranked 6th Private University in India by India Today

If you are looking to pursue your MBA in Digital Business, CMS has a lot to offer to build your foundation with a comprehensive general management curriculum that explores the depth and core of digital marketing, e-commerce, or data science techniques, thereby allowing you to experience how these technologies can be leveraged effectively to drive maximum business value. The curriculum has been specifically designed to quench the need for innovations that learners of this programme seek in order to build a successful and rewarding career in data science, digital marketing, or e-commerce.

Placement statistics for MBA in Digital Business graduates

At JAIN CMS B-School, over 2600+ hiring companies are providing lucrative opportunities for students pursuing an MBA in Digital Business with a whopping salary hike of 50%. Your chances of cracking the placement shoot up the sky because we help you upscale your skills and resources to the next level.
Our expert team of professionals provides career assistance to the students who are appearing for their much-anticipated placement round at the end of the programme. They extend their support in the following ways:

  • By creating an e-portfolio consisting of records of all projects and skills acquired during the internships, industrial visits, etc.
  • By assisting in building a great resume highlighting the individual’s key skills, qualifications, projects undertaken, experience undergone (if any), and internships done to create a long-lasting impression on the recruiters.
  • The programme provides access to job boards where more than 2600 companies post about interesting job opportunities with a great pay scale.
  • At CMS, we also offer career guidance to candidates who are having trouble deciding which offer to accept or which company to go with.

Here is the list of some of the top companies offering amazing job opportunities during the placement drive of the MBA programme in Digital Business.

Microsoft Samsung Oracle Philips
Amazon Capgemini Intel Sony
Google Adobe Standard Chartered Boeing
Yahoo Infosys American Express Unilever
Cíti Accenture CISCO Honeywell
Flipkart MAERSK Zomato Nokia
Cognizant Fractal.. Deloitte. vmware
Dell J.P. Morgan McKinsey & Company SAP

Industry trends for digital business professionals

Our lives have taken a drastic turn with the intervention of AI and bots. Applications like ChatGPT, QuillBot, Grammarly, etc. have simplified our lives with just a few clicks. With so many advancements happening around the world, it is important to keep tabs on the latest industry trends for business professionals, such as,

  • Digital Sustainability: We can say that last year was a good year for digital sustainability as several organisations came up with sustainability criteria as part of creative briefs, RFPs, and digital project plans. It was impressive to witness the U.N. Environment Programme’s (UNEP) first digital sustainability course.
  • Ecosystem Mapping: Mapping consumers based on their choices, preferences, and demographic distribution can help design more responsible, equitable, and sustainable digital products, services, and programmes.
  • Corporate Digital Responsibility: We know about Corporate Social Responsibility (CSR), but how often do we know about Corporate Digital Responsibility (CDR)? Well, the year 2023 is all set to witness a surge in CDR, which is all about helping organisations improve the way they use and deploy digital technologies and the practises associated with them.
  • Customer Data Platforms (CDP): As the amount of data is huge these days, it has become increasingly difficult for companies to keep track of it and use it appropriately at the right place in the right manner. That’s where CDPs come into the picture—a single source of customer data that helps you design personalised and engaging marketing campaigns for your customers.
  • Cybersecurity: Keeping the CDPs into account, it is important that we do not ignore the fact that the larger the amount of data, the greater the threat to keeping it safe. With the rise of cyberattacks in recent years, it is important to come up with a one-stop solution in the best interests of cyber security that can maintain a balance between people, processes, and technology.


MBA in Digital Business offers a lucrative career. Various job forecasters worldwide have predicted diverse and countless opportunities for those who are skilful in digital business techniques. Providing improved methods and efficiency for businesses and letting the professionals append in-demand skills, MBA in Digital Business will certainly help you build a rewarding career.

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