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29 May 2023
MBA Salary Guide : Starting Salaries & Highest Paying MBA Concentrations

MBA Salary Guide: Starting Salaries & Highest Paying MBA Concentrations

Did you know that prospective management professionals with an MBA (Master of Business Administration) degree have a better chance of enjoying a higher salary than non-MBA professionals?

Yes, it is the truth. According to a leading survey, an MBA professional in India can earn an average of 7 lacs per annum, with the highest package going up even to 32 lacs. This staggering figure is an indication that a future after an illustrious MBA journey from top-reputed business schools in India can offer you life-changing career advancement opportunities that you have always been yearning for!

Human Resource Management

In this complex and evolving business world, an MBA in Human Resources Management will help you qualify for more jobs, make more money, and take on more responsibility, either in your current workplace or in a new organisation. You can work in any industry, be it IT (information technology), healthcare, manufacturing, retail, FMG, insurance, banking, etc., working to settle and handle the activities related to the hiring of employees, looking after the welfare of the employees, salary settlement, training and development, etc. as per the company policy.

Job Position Average Salary
Chief Human Resource Officer (CHRO) 63.8 LPA
Head - Learning and Development 28.53 LPA
Staffing Director 19 LPA
Compliance Manager 11 LPA
Employee Relations Manager 9.5 LPA
Human Resource Manager 7.2 LPA
Talent Acquisition Specialist 5.2 LPA
Human Resource Generalist 4.7 LPA
HR Consultant 3.6 LPA
Technical Recruiter 3.2 LPA
HR Executive 3 LPA
  • Source - AmbitionBox and Glassdoor

Healthcare Management

If there is any field that is dynamically growing with each passing day, then it is healthcare. According to a verified government portal, India's healthcare industry has been growing at a compound annual growth rate of around 22% since 2016. This implies that there will be more and more jobs created in this field. However, there will be a lack of specialised professionals who can fill the gap. Therefore, to meet the growing demands of the market, an MBA in Healthcare Management can provide much-needed employment to individuals.

After your graduation, you can land administrative job roles in sectors such as hospitals, clinics, diagnostics, pharmaceuticals, medical devices and equipment, health insurance, health technology, etc.

Job Position Average Salary
Hospital CEO INR 12 LPA
Hospital CFO INR 9 LPA
Assistant Operation Manager INR 6 LPA
Physician Relations Liaison INR 4 LPA
Healthcare Information Manager INR 6.5 LPA
Oncology Coordinator INR 6 LPA
Medical Practice Manager INR 7 LPA
Hospital Administrator INR 4.79 LPA
Claims Manager INR 4.5 LPA
Assistant Hospital Administrator INR 3.7 LPA
  • Source - Collegedunia

Finance and accounting 

MBA graduated have a rich scope in finance and accounting departments of leading organizations of every industry.

Job Role Estimated Salary Average Salary
Financial Controller $67k - $128k $93,184
Finance Director $80k - $161k $85,665
Senior Accountant $58k - $88k $121,896
  • Source - Payscale.com

Investment banking 

MBA graduates can choose to start a career in investment banking, as they have a huge opportunity in this field.

Experience Level Average salary
Entry level position INR 3,50,000 and above
Experienced Professionals INR 7,12,000 and above
Average Salary INR 10,00,000 and above
  • Source - Collegedunia

Supply Chain Management

If you are someone who is curious about what happens behind the doors of your favourite grocery store, then MBA Supply Chain Management will help you set the foundation for a great future ahead. A career after an MBA in Supply Chain Management will land you in several reputed job roles in leading manufacturing, retail, the navy, shipping, defence, warehouses, etc. You will get to showcase your skills and knowledge in top organisations around the world, such as Amazon, Frito-Lays, Cadbury, Intel, Apple, Walmart, Nike, etc.

Job Position Average Salary (INR) Highest Salary (INR)
Business Manager 10 LPA 25 LPA
Supply Chain Manager 10 LPA 21 LPA
Transport Officer  8.7 LPA 20 LPA
Quality Manager 8 LPA 17 LPA
Operations Manager 9 LPA 14.65 LPA
Purchasing Manager 7 LPA 13 LPA
Supply chain planner 6 LPA 12 LPA
Supply Chain Analyst 4 LPA 10 LPA
Commercial Manager 5 LPA 10 LPA
  • Source - Collegedunia

Technology Management

Getting your MBA in Technology Management from leading B-Schools in India will help you understand complex new technological concepts with a touch of managerial expertise. During the two-year tenure of being exposed to the curriculum of an MBA in Technology Management, you will learn how to do product analysis, assess emerging trends, and develop communication skills. All of these will help you explore lucrative career opportunities in IT, business intelligence and analytics, UI experience, innovation, and strategic management.

Job Roles Average Annual Salary (INR)
Chief Technology Officer 15 LPA
Product Manager 12.5 LPA
Project Manager 12 LPA
Analytics Manager 10 LPA
IT Manager 8 LPA
System Manager 7 LPA
Computer System Analyst 6 LPA
  • Source - Glassdoor

Non-Profit Management

It’s true that everything around us is growing rapidly with each passing day. However, this also means that the number of societal, humanitarian, environmental, etc. problems is also increasing. Therefore, non-profit organisations are created to help people and society, and in such circumstances, an MBA in non-profit management will qualify you to take on a variety of managerial, administrative, and leadership roles in all types of non-profit organisations (either government or private).

Job Roles Average Annual Salary (INR)
Chief Executive Officer 32.2 LPA
Director of Operations 29.7 LPA
Executive Director 48.4 LPA
Operations Manager 7 LPA
Director of Development  37 LPA
Program Manager 18.5 LPA
Non-Profit Consultant 6 LPA
  • Source - Glassdoor and AmbitionBox

Real Estate Management

It is imperative that a career in real estate is forever booming, especially if you are pursuing an MBA in real estate. Once you gain knowledge of the concept of real estate and the ability to make sound and bold decisions in favour of the company, you can seek great positions in the world of real estate multinationals. Some of the top companies that look out for candidates with a background in MBA Real Estate are DLF, Reliance, Ambuja, Ansal, Lodha Group, etc.

Job Roles Average Annual Salary (INR) Maximum Annual Salary (INR)
Financier 5 LPA 20 LPA
Real Estate Appraiser 3.2 LPA 15 LPA
Investment Analyzer 3.5 LPA 14 LPA
Corporate or Property Asset Manager 3.5 LPA 14 LPA
Real Estate Broker 3 LPA 12.8 LPA
Community Association Manager 3.6 LPA 12 LPA
  • Source - Collegedunia

Project Management

Are you someone who is passionate about working with top management? If so, an MBA in Project Management can be the right choice for you to advance in your career. You will gain skills and knowledge in planning, executing, monitoring, and closing a project within a specific timeline with the help of a diverse team of people. An MBA in Project Management from reputed B-Schools in India can provide you with lucrative career opportunities in the fields of IT, construction, consulting, etc.

Job Roles Average Annual Salary (INR) Maximum Annual Salary (INR)
Director - Operations 30 LPA 95 LPA
General Manager 24.4 LPA 55 LPA
Project Manager 12 LPA 28 LPA
Community Association Manager 9 LPA 12 LPA
Project Analyst 6 LPA 13 LPA
Project Executive 3.6 LPA 7.3 LPA
  • Source - AmbitionBox and Glassdoor

International Business

It’s a fact that with each passing day, we are going more and more global. Therefore, if you are an individual who wants to make a name in this global market with evolving technology and networking, an MBA in International Business is the right career option for you. You will be able to work in diverse fields in the public and private sectors, such as retail, logistics, airlines, hospitality, etc.

Job Roles Average Annual Salary (INR)
Business Development Manager 7 LPA
Senior Business Analyst 12 LPA
Project Manager 12 LPA
Investment Banker 10 LPA
International Exports Manager 10 LPA
International Marketing Manager 6.66 LPA
International Business Consultant 12 LPA
  • Source - Career360 and AmbitionBox

Environmental Management

In this century, all of us are moving towards building a sustainable ecosystem, and this includes all kinds of businesses that we are coming up with. So, if you want to be a part of this globalisation while taking care of the planet, an MBA in Environmental Management will turn around your career like no other! This degree programme will provide you with ample job opportunities in several organisations that are moving towards sustainability, such as UNICEF, WHO, and other non-profit organisations, etc.

Job Roles Average Annual Salary (INR)
Environmental Specialist 7.4 LPA
Safety officer 5.9 LPA
Strategy Consultant 17.44 LPA
Facility Manager 5.5 LPA
Research Associate 5.5 LPA
Conservation Manager 39 LPA
Corporate Green Policy Expert 2.8 LPA
Environmental Finance Consultant 6 LPA
  • Source - Collegedunia and AmbitionBox

BFSI -

The Banking Financial Services and Insurance sector requires MBA graduates the most. The financial, management, and accounting skills that they learn in their academic life are highly valuable for this sector.

Job Role Estimated Salary Average Salary
Financial Analyst $51k - $92k $67,589
Senior Financial Analyst $59k - $85k $71,666
Product Owner $76k - $147k $105,643
  • Source - Payscale.com

Sales and Marketing 

MBA graduates have a huge demand in the field of Sales and Marketing. A large number of MBA freshers are hired by private sector businesses and start-ups at the entry-level. Though these are well paying jobs, and in addition they provide a higher scope of learning and experience.

Job Role Estimated Salary Average Salary
Senior Sales Executive 271k - 890k 501,922
Key Account Manager 437k - 2m 865,484
Marketing Manager 398k - 2m 931,114
  • Source - Payscale.com

Business Consultancy 

Consultant is a role that is generally offered to both fresher and experienced MBA professionals, and it is a great way of starting their careers in the business world.

Business Consultant Salary in India
Entry Level Consultant 413,000
Senior Consultant 1,288,000
Associate Consultant 6,50,000
Business Analyst 6,77,500
Business Consultant 1,272,000
  • Source - GMat

Ecommerce Consultant 

With the rapid increase of eCommerce companies, there is a huge spike in the transactions on eCommerce platforms. This sector also provides huge scope for BBA graduates to kick start their careers.

Job Role Estimated Salary Average Salary
Campaign Manager 399k - 2m 738,813
Operations Team Leader 450k - 1m 742,976
Payroll Analyst 275k - 603k 415,697
  • Source - Payscale.com

Entrepreneurship

An MBA in Entrepreneurship is an innovative degree programme that provides a general understanding of knowledge and skills useful across all aspects of a business. This MBA programme elevates your potential to become an entrepreneur who has a sound understanding of the market and how he or she should utilise its resources to build an organisation or take it to the next level.

After completing your MBA degree, you can become an entrepreneur and start your own business, as you will have the required knowledge base and network of peers and mentors who can provide you with ideas and opportunities to start your own thing. There are also some degree programmes that offer additional support through a start-up "incubator" system that consists of pitch sessions with actual investors, grants and sponsorships for new businesses, and supportive aid through meetings with local business organisations.

Public Sector jobs 

Numerous government agencies recruit MBA graduates for various posts. The government sector offers job security, status, and immense growth potential and hence great scope for MBA pass-outs to start their career. Salary of MBA passouts in public sector depends upon the post they are hired. Their grade pay and the dearness allowance the government is providing at that time.

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Education
22 May 2023
Is an MBA in Marketing a Good Choice?

Do you know that the demand of marketing professionals is expected to increase by 10% by the year 2030? Also, do you know that an average salary of a MBA professional in India is around 7 lacs per annum?

While a lot of youngsters are fighting the fear of unemployment and unexpected layoffs, why not invest your time and energy in a domain that is guaranteed to give you rewards?

Yes, we are talking about MBA in Marketing!

Pursuing an MBA will help you develop insights into how the markets function and consumer trends. It will teach you how to develop strategies to accomplish organizational goals. An MBA in marketing will open your doors to various fields like advertising, banking, FMCG, tourism, retail, and consultancy, etc. The popular roles include marketing manager, sales manager, marketing research analyst, brand manager, product manager, and media planning manager. As a marketing professional, you will develop a knack for innovation and a natural vision for the future. You will learn the importance of goodwill from a business point of view and converse with technology at the same time.

Benefits of pursuing an MBA in Marketing

In recent years, consumerism has gained a whole new momentum, which is why conventional marketing strategies do not work anymore. In order to get the attention of your customers, it is important to understand their actual needs and develop products or services that can meet their expectations. An MBA in Marketing from a reputed business school allows you to nurture and develop your skills in communication, leadership, and consumer behaviour required to devise dynamic marketing strategies for the growth of an organisation.

Here are some of the benefits of pursuing an MBA in Marketing from top B-Schools in India:

  • Good remuneration: According to research, the average salary of an MBA graduate in Marketing is between 3 and 30 lacs based on their knowledge, skill, and experience level. Fast-moving companies often offer lucrative salary packages to marketing professionals, thus making it one of the most sought-after MBA programmes across the country.
  • Better opportunities: An MBA in marketing gives you room to improve your skills and knowledge level. It also offers a diverse range of opportunities to expand your career horizons. You will learn to cultivate some of the most needed life  skills, like analytical thinking and problem solving, projecting your thoughts concisely, and developing core competencies in attending to a varied customer base. Moreover, working on tight deadlines will make you habituated to working and performing even under hostile circumstances.
  • Stand out from the crowd: Anyone can do the simple administrative work, but how many people have adequate skills to market a brand and increase its credibility amongst consumers? To summarise, an MBA in marketing gives you a competitive edge over others and polishes you with diverse skills and knowledge to sustain across any industry.
  • Enhanced career advancement opportunities: During your course programme, you not only learn about business development but also about marketing strategies, advertising, product placement, etc., all of which give you immense coverage across different industries. An MBA in Marketing allows you to get a job promotion and prepares you for executive and managerial positions.

Career opportunities for MBA in Marketing graduates

An MBA in Marketing is one of the most popular courses around the world and prepares individuals for a fast-moving future. Taking up an MBA course in any leading business school will advance your career and provide you with lucrative job opportunities, knowledge enhancement, and varied skill development.

Let us take a glance at the diverse roles that professionals can take after their graduation in MBA - Marketing.

  • Brand Manager: A brand manager is responsible for developing innovative brand development strategies and maintaining brand value and integrity across all channels. They oversee new or ongoing marketing activities and work closely to create a positive brand image to bring in more leads and customers to the organisation.
  • Sales Manager: Sales managers are professionals responsible for increasing the sales of an organisation through marketing campaigns or other initiatives. They analyse and provide a detailed sales forecast. Apart from providing sales analysis, they also oversee recruiting, hiring, and training sales representatives deployed under their supervision.
  • Retail Manager: Retail managers are professionals responsible for maintaining the day-to-day operations of a store while maximising profits and minimising costs. They not only allocate resources for the smooth functioning of a store, but they also supervise the manpower or staff working under them and aim to improve the sales of the store through effective cost control methods.
  • Business Development Manager: A business development manager is responsible for analysing growth, market trends, customer perspectives, etc. to identify new business opportunities that can increase the revenue and profitability of an organisation. They will also prepare strategies to improve the reputation of the brand and enhance the operations of the business.
  • Corporate Sales Manager: A corporate sales manager is responsible for strategizing and increasing the sales of products and services for a corporate organisation. These professionals also work towards building brand awareness, effective relationships with customers, and sales for the organisation.
  • Market Research Analyst: Several multinational, start-up, and consulting companies are looking for market research analysts who possess the skills to collect all the market-related data, resolve market-related problems, understand market trends, and target a specific audience.

Key skills and qualities needed for an MBA in Marketing

An MBA in marketing provides you with the skills and abilities to identify the right consumer base and build brand value. However, as budding marketing professionals, one should develop certain skills to cater to their requirements during the MBA programme. So, if you are someone who possesses the following qualities and skills, you are the right candidate to pursue an MBA in marketing.

  • Communication: Communication is not just about ‘expressing yourself’ but also allowing others to express their views and opinions. You need to communicate with not just your superiors but also your team and, most importantly, your 'clients'. Therefore, effective communication is extremely important for any leadership role in the marketing domain.
  • Time Management: As marketing professionals, you may be given targets to fulfil. When we talk about targets, the concept of ‘time management’ easily comes into the picture. Unless you are capable of managing your time efficiently, you will not be able to complete more work in a shorter time, thereby leading to more stress in the workplace.
  • Strategic thinking: As a marketing manager or a brand manager, you need to think strategically to devise new plans and ways to understand customer needs, improve sales, and edify a brand image in the minds of the audience.
  • Teamwork: How often have we heard of this term, ‘United we stand, divided we fall?" Teamwork can actually make your dream work. So, if you are working with a common objective to grow in life, teamwork will help you reach your destination in no time. Your teamwork skills will help you mitigate the crisis within the team and ensure smooth facilitation of workflow within the department.
  • Leadership: In the future, you may be assigned leadership roles where you need to manage a team. This is where a true leader will help build effective relationships with its team members and implement leadership skills to achieve the end-objectives.

Specialization courses within an MBA in Marketing program

Marketing plays a crucial role for any business, without various marketing techniques many businesses would not even survive. The two-year post-graduate program is structured to provide you the core business skills and real-world learning experiences. Being one of the oldest disciplines of management study common courses within MBA in marketing specialization program include:

  • Marketing management
  • Consumer and brand insight strategy
  • Operations management
  • Forecasting, modeling, and marketing strategy
  • Digital marketing and social media management
  • International and multi-national marketing
  • New product strategy, branding, and marketing
  • Salesforce management

Differences between MBA in Marketing and MBA in other specializations

If you are wondering why one should opt for an MBA in Marketing, then let us be on the same page that marketing is one such field that will never become obsolete. AI may intervene in different departments of an organisation, but marketing is one such domain that will continue to exist.

Why? It is because only humans can understand the value, demand, and need of products or services in society and how to attract people to become consumers of a particular brand. The bottom line is that companies cannot function without marketing their products innovatively. This is primarily one of the main reasons why companies are investing millions to analyse different techniques for marketing their goods or services. Because of this, it has made the MBA in Marketing one of the most sought-after degree programmes in India and worldwide. Let us see some more reasons that have caused students to choose marketing as their specialisation in their MBA journey.

  • High-demand profession: Marketing is one such profession that is dynamically growing across different industries. Its wide-scale accessibility and significance have made it one of the leading professions around the world. A lot of people like working in this domain because of the great remuneration and added perks and benefits. It has been seen that an average marketing professional has the ability to even earn 20 lacs per annum compared to other conventional professionals.
  • Great scope for career advancement: Every year, leading companies in different sectors come up with new products and services to quench consumer demand in the market. In order to do this, it requires the heavy involvement of marketing professionals to understand market trends, evolve consumer behaviour, predict demand, and come up with new ideas to venture into more unique markets and territories.
  • Beat the competition: Although there are opportunities, the rate of employment is still low in India. Ever wondered why? This is because people don’t opt for specific domain specialisations to excel in their careers. Amidst the fierce competition to grab the right opportunity, an MBA in marketing plays an important role in helping you land a good job.
  • Rewarding career prospects: We are all aware that a career in marketing is destined to give you lucrative returns in the future. Apart from receiving a handsome salary, you will also be subjected to great incentives if you can fulfil the expectations of the organisation. The incentive structure is a tremendous motivating factor at the initial level to keep the beat going.

Importance of choosing the right institution for MBA in Marketing

It is important where you seek your education, as it not only shapes your future but also makes you industry-ready to ace your corporate journey. There are a lot of factors that are important to consider when choosing the right institution for an MBA in Marketing, such as:

  • Quality of Education: A great institution paves the way for great minds. The quality of education that you are exposed to plays a crucial role in enhancing your skills and knowledge in marketing. If you are wondering how, then it is because of the well-crafted curriculum, supportive and experienced faculty, career counsellors, and learning and placement opportunities that will eventually lead you towards your dream career.
  • Reputation of the institution: Reputation plays an important role, especially if it comes to the institution where you are studying. This is because employers prefer candidates who have graduated from renowned institutions, which will thus impact your job prospects and career growth.
  • Better Networking Opportunities: Reputable institutions offer great opportunities to build diverse networks with faculty members, mentors, peers, and industry experts. That is why it is suggested to opt for your post-graduation from the right institutions, as it allows you to network with experienced and skilled individuals from different backgrounds, industries, and cultures, which in turn will enhance your learning experience.
  • Effective Career and Counselling Services: There are certain institutions that are popular for providing the right career counselling and guidance to young graduates. Not all of us come from educationally rich backgrounds and often feel confused about our career choices. That’s why you should pursue your MBA programme at such B-Schools that provide proper career guidance and counselling services to the candidates.
  • Enhanced Return on Investment (ROI): We all know that doing an MBA in Marketing can be expensive for anyone; therefore, it is important to consider the institution's ROI before making a decision. Getting a degree from the right institution will help you expand your knowledge base, enhance your skill level, and build a diverse network of professionals that can offer you a high ROI by providing you with valuable skills and knowledge, job opportunities, and a strong network that can help you advance in your career and earn a higher salary.

Advantages of studying at CMS Business School for MBA in Marketing

If you are someone with interpersonal skills, strategic thinking, entrepreneurial skills, communication skills, and leadership skills with a keen interest in marketing strategies, then you are the suitable candidate to pursue an MBA degree with a specialization in marketing.

Apart from enhancing knowledge and providing the right push to your career an MBA in marketing also plays a crucial role in determining your package by proving you a competitive edge over your peers and non-MBAs. So, if earning a lucrative package is on your mind, then an MBA in marketing will be the right choice.

Now that the relevance of an MBA in Marketing has been established, what is next? Well, the next step is choosing the right institution!

Among its many distinguishing accomplishments, the CMS Business School is one of the best schools for management studies in India. In association with The Chartered Institute of Marketing (CIM), the CMS B School offers an MBA in marketing that helps students develop skills and strategies to interpret and analyse consumer behaviour to map market trends. It offers live sessions with industry experts, consistent interaction with practitioners, experiential learning through live projects, and a syllabus in line with industry expectations to make you industry-ready.

Salient Features of CMS B-School that makes it your one-stop solution for MBA in Marketing:

  • Graded A at national level and A* at state level by CRISIL S&P Company B-school grading
  • Hosted 300+ companies for recruitment drive with an average salary package of 11.7 LPA and a highest of 30 LPA.
  • Associated with big industry players like Google, Amazon, Accenture, Capgemini, Infosys, Airtel, Oracle and many more.
  • Certified ISO 9001:2015 by TUV NORD for Quality Management
  • International tie-ups and collaborations to add value to your career
  • A strong alumni network to promote collaborative learning atmosphere
  • Industry-led programs designed to make students identify new business challenges and opportunities.

Way Forward

To understand the relevance of marketing you first need to know what is marketing! So, marketing includes all the activities that a company or an organization undertakes to promote their business. In short, marketing is the new fuel of business strategies. The below-mentioned factors make marketing essential for the successful functioning of a business:

  • An effective way of engaging customers
  • Helps to boost business or sales
  • Helps to build and maintain the company’s goodwill
  • Helps to build a relationship with customers
  • Promotes the culture of making informed decisions
  • Acts as an effective communication channel
  • Provides insights about business
  • Generates revenue options
  • The combination of marketing and MBA

In current times a Master’s in Business Administration (MBA) degree in marketing is well-sought by students as well as employers. It can help students and professionals enhance their career opportunities by providing them in-depth knowledge of marketing as a functional area of business. It provides the required skills and knowledge to start a business or to ensure the functionality of an already existing business. Many employers specifically require an MBA in marketing for certain management or leadership roles. When you do an MBA in marketing, you study a broad range of key marketing principles and learn how to apply those in real-time scenarios.

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Education
15 May 2023
Everything You Need to Know About MBA in Digital Business

Have you ever thought that despite all the exposure to education, experience, and technology, why are the youth of India still stuck with low-paying job roles? That’s because they are following the same age-old field of study that everyone else is opting for.

This brings us to the main question: What can we do to improve the situation, increase employability, and enhance the scope of growth for young professionals in India?’

The answer is quite simple: invest your time and efforts in domains that have the ability to bloom in the next few years. If we talk about industries that are growing exponentially and are expected to evolve in the coming years, we need to talk about data science, digital marketing, and e-commerce.

Browse online or turn the pages of any career magazine, and you will quickly get an idea of how the future belongs to those who are technology oriented. Be it the companies or the professionals, technology has become the most essential requirement for everyone. While organizations and businesses across the world are incorporating technology into their procedures and plans of action, the professionals are appending degrees pertaining to technology so that their curricula vitae fetch bright job opportunities. MBA in Digital Business is one such course that promises a bright career and ensures any professional becomes part of the future workforce.

Let us now take a closer look at this future-ready elective for a better understanding.

What is MBA in Digital Business?
MBA in Digital Business (or Masters of Business Administration in Digital Business) is generally a 2-years (mostly four or six semesters) program that integrates learning as well experiential work practices. Pursuing this course helps candidates fetch in-depth knowledge and understanding of different business concepts, procedures, plans, and approaches applicable to digital business. The course is often opted by professionals who are already into a job and wish to gain digital business technology and knowledge.

How Does MBA in Digital Business Help You
Leveraging various building, managing, and designing techniques from MBA in Digital Business course, the candidates can grab opportunities specifically in the following areas:

  • Entrepreneurship
  • Business Analytics
  • Digital Marketing
  • AI for Business
  • Web & Social Media Analytics
  • Growth Marketing

MBA in Digital Business - The Eligibility Criteria
Candidates need to fulfil the following criteria to pursue MBA in Digital Business:

  • Bachelor’s degree in any discipline (However, some universities and colleges might require candidates to have Statistics, Science, Maths, or Commerce as one of the subjects in graduation)
  • Minimum 50 to 60 percent marks or equivalent CGPA in graduation

The aspirants can pick from the following options while planning to enrol for MBA in Digital Business.

  • Elective in Data Science & Analytics/Digital Marketing & E-commerce
  • Elective in Web & Social Media Analytics & E-commerce | Growth Marketing

Apart from the above criteria, the participants need to have a strong technical aptitude and a keenness to learn new digital concepts. Once you acclimate yourself to the various digital business concepts, it becomes easy for you to apply the same in your various projects that require digital business techniques implementation.

MBA in Digital Business Curriculum

Semester Elective 1 : Data Science and Analytics Elective Elective 2: Digital Marketing & E-Commerce Elective

Semester 1

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour and Human Resource Management
  • Quantitative Techniques & Analytics
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour and Human Resource Management
  • Quantitative Techniques & Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management & Research
  • Python for Data Science
  • Statistics for Decision Making
  • Data Wrangling and Exploratory Data Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Digital Marketing & E-commerce Fundamentals
  • Inbound Marketing: Content & Search Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing

Semester 3

  • Business Environment & Strategy
  • Operations Management
  • Data Visualisation
  • Business Analytics
  • Data Analytics using Excel
  • Open Elective - Effective Business Communication
  • Business Environment & Strategy
  • Operations Management
  • Growth Marketing
  • Consumer Behaviour
  • Brand Management for E-commerce
  • Open Elective - Effective Business Communication

Semester 4

  • Data Science and Analytics Elective
  • SQL for Data Science
  • Predictive Analytics using Machine Learning
  • AI for Business
  • Web & Social Media Analytics
  • Cross-functional Elective - Analytical Problem solving for Business
  • Web and Social Media Analytics
  • Operations Management
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-functional Elective - Analytical Problem solving for Business

Skills developed through MBA in Digital Business program

The changing market conditions have left a lot of young professionals with a thought-provoking question: How can I make it in the corporate world with my existing skills?' The answer is quite simple: You need to up-scale yourself'. If you want to be in a higher position in the organisation with better pay, you need to go for a professional course, and nothing can compare with an MBA degree from a reputed business school in the country.
As technology is evolving every day, we should also adopt newer ways to adopt a better lifestyle. Therefore, an MBA in digital business will allow you to develop life-changing skills that will help you climb the corporate ladder smoothly and swiftly. Let’s explore how

  • Data Analysis: With an elective in Data Science and Analytics, you will be able to utilise functional processes and modern software to collate and present a wide range of information from different online interactions with your target market.
  • Master the art of content creation: If you are choosing your elective in digital marketing and e-commerce, you will be able to appreciate the importance of high-quality content and use it efficiently in your marketing initiatives.
  • Customer Relationship and Interaction: In your e-commerce elective, you will learn to develop healthy customer relationships and acquire the strategic skills to monitor and improve the customer experience.
  • Communication: Irrespective of what elective you choose, you will definitely become a maestro in communication. You will be able to project your thoughts and opinions in a concise manner and be able to express yourself properly.
  • Critical Problem Solving: Whether you are dealing with complex data analysis or building strategies to revolutionise the digital space of your organisation, it is imperative that you stumble across some critical problems. However, an MBA in Digital Business will allow you to think rationally and proactively and devise efficient solutions for complicated problems.

Career Opportunities after MBA in Digital Business

An MBA in Digital Business will prepare you for the next wave of transformation expected around the globe across several industries. With time, we have clearly understood the importance of being digitised and its impact on society. So, if you are looking for a career that is going to rule the world in a few years, an MBA in Digital Business with either of the two high-demand electives is the best option for you. Let’s explore the diverse career opportunities that are available for individuals taking up this degree programme.

  • Data Scientist: A data scientist is a specialist in data analytics and is responsible for collecting, analysing, and interpreting data to help influence decision-making in an organisation.
  • Digital Marketing Manager: A Digital Marketing Manager is responsible for overseeing the digital marketing strategies of an organization to build and maintain a brand's online presence and sales by working on various marketing campaigns.
  • Customer Relationship Manager: CRMs, or customer relationship managers, are responsible for maintaining good relationships between the organisation and its potential clients and customers. CRMs are very common in IT industries, outsourcing organisations, etc.
  • Digital Transformation Manager: With strong project management and data analysis skills, digital transformation managers develop strategies to help end-users adopt technological products and services offered by the organisation.
  • E-Commerce Manager: Their functions include planning, defining the web shop’s content and design, creating online promotional campaigns, monitoring results, and elaborating strategies to increase traffic and sales.
  • Media Planner: Media planners are responsible for increasing the reach, visibility, reputation, engagement, image, and ROI of the organisation through advertising and marketing activities.

Comparison with other MBA specializations

We can see that the global landscape of business is constantly changing. The strategy to attract customers in the 2000s is no longer used, and we have come up with so much new technology and ways to make business twice as profitable with simpler and smarter methods. Due to the advent of innovative technologies such as robotics, artificial intelligence (AI), etc., it’s becoming increasingly important that individuals today are equipped with the specialist skills and business acumen to acquire the required knowledge to sustain in the market.

MBAs were introduced with the intention of bringing about an industrial shift, and that’s why conventional MBA specialisations have somehow become something that every alternate person opts for. Well, it’s not wrong to pursue something that others are doing at the same time; however, if you are someone who likes to do something out of the box, an MBA in Digital Business is the right fit for you.

Let’s explore some of the top reasons why an MBA in digital business is something you need to look out for in 2023.

  • Demand for Data Analytics and Digital Marketing across Industries: These days, companies are in frenzy due to the huge amount of data curated every day. Not just that, they are also keen on developing innovative strategies to increase their digital presence in the market. Therefore, individuals who possess skills and knowledge in this context are certain to make a significant impression.
  • Enhanced Flexibility: After the pandemic, the geographical constraints hardly matter. This has increased the scope of hiring across different states and nationalities more than before. Since managing data and tracking digital marketing is mainly remote and can be done from any part of the world, individuals can get greater opportunities in remote or hybrid working models.
  • Cost-Efficient – You might be thinking that an MBA degree from a reputed college is going to cost a fortune, but you are wrong in this aspect. You can now get your dream MBA degree in digital business from leading B-Schools in India very reasonably and cost-effectively.
  • Better Remuneration: As the scope and demand of data scientists, analytics, digital marketers, etc. increase rapidly, it is understandable that it will become a booming sector a couple of years down the line. Therefore, if you are someone who has an excellent skill set, an MBA in Digital Business will give you the wings to soar high in the sky.

Job roles and salary expectations for MBA in Digital Business graduates

MBA in Digital Business - Elective in Data Science & Analytics
Job Role Expected Salary in India
Chief Data Officer 26 LPA
Application Architect 24 LPA
Data Architect 22 LPA
Product Analyst 17.1 LPA
Data Science Consultant 15.9 LPA
Data Science Managers 15 LPA
Machine Learning Engineer 10 LPA
Data Analytics 8 LPA
Statistician 8 LPA
Market Research Analyst 6 LPA
MBA in Digital Business - Elective in Digital Marketing & E-Commerce
Job Role Expected Salary in India
Digital Marketing Manager 10 LPA
Content Marketing Manager 9.2 LPA
Advertising Manager 8 LPA
E-Commerce Manager 8 LPA
Public Relations Manager 7.8 LPA
Customer Relations Manager 7 LPA
Social Media Manager 6.7 LPA
E-Commerce Consultant 4.3 LPA

Top colleges/universities offering MBA in Digital Business

Founded in 2008–2009, JAIN’s (Deemed-to-be-University) CMS B-Schol has come forward with their exclusive MBA programme in Digital Business for individuals who have a passion to innovate and create life-changing strategies. JAIN’s MBA in Digital Business has been successful in garnering attention in the last few years, with a focus on enriching the students with the concepts and skills required to ace the world of digital business. With 1000+ faculty members, 89 national and international collaborations, and 20,000+ aspiring students across 43+ countries around the globe, JAIN offers the most suitable and conducive environment for collaborative learning and knowledge exchange for MBA aspirants.

Ranking and Recognitions of JAIN CMS B-School

  • NAAC 'A++ Graded University with Graded Autonomy
  • •Awarded ISO 9001: 2015 certification by TUV India
  • Awarded 5 Stars by KSURF in the Young
  • Universities category
  • Ranked 6th Private University in India by India Today

If you are looking to pursue your MBA in Digital Business, CMS has a lot to offer to build your foundation with a comprehensive general management curriculum that explores the depth and core of digital marketing, e-commerce, or data science techniques, thereby allowing you to experience how these technologies can be leveraged effectively to drive maximum business value. The curriculum has been specifically designed to quench the need for innovations that learners of this programme seek in order to build a successful and rewarding career in data science, digital marketing, or e-commerce.

Placement statistics for MBA in Digital Business graduates

At JAIN CMS B-School, over 2600+ hiring companies are providing lucrative opportunities for students pursuing an MBA in Digital Business with a whopping salary hike of 50%. Your chances of cracking the placement shoot up the sky because we help you upscale your skills and resources to the next level.
Our expert team of professionals provides career assistance to the students who are appearing for their much-anticipated placement round at the end of the programme. They extend their support in the following ways:

  • By creating an e-portfolio consisting of records of all projects and skills acquired during the internships, industrial visits, etc.
  • By assisting in building a great resume highlighting the individual’s key skills, qualifications, projects undertaken, experience undergone (if any), and internships done to create a long-lasting impression on the recruiters.
  • The programme provides access to job boards where more than 2600 companies post about interesting job opportunities with a great pay scale.
  • At CMS, we also offer career guidance to candidates who are having trouble deciding which offer to accept or which company to go with.

Here is the list of some of the top companies offering amazing job opportunities during the placement drive of the MBA programme in Digital Business.

Microsoft Samsung Oracle Philips
Amazon Capgemini Intel Sony
Google Adobe Standard Chartered Boeing
Yahoo Infosys American Express Unilever
Cíti Accenture CISCO Honeywell
Flipkart MAERSK Zomato Nokia
Cognizant Fractal.. Deloitte. vmware
Dell J.P. Morgan McKinsey & Company SAP

Industry trends for digital business professionals

Our lives have taken a drastic turn with the intervention of AI and bots. Applications like ChatGPT, QuillBot, Grammarly, etc. have simplified our lives with just a few clicks. With so many advancements happening around the world, it is important to keep tabs on the latest industry trends for business professionals, such as,

  • Digital Sustainability: We can say that last year was a good year for digital sustainability as several organisations came up with sustainability criteria as part of creative briefs, RFPs, and digital project plans. It was impressive to witness the U.N. Environment Programme’s (UNEP) first digital sustainability course.
  • Ecosystem Mapping: Mapping consumers based on their choices, preferences, and demographic distribution can help design more responsible, equitable, and sustainable digital products, services, and programmes.
  • Corporate Digital Responsibility: We know about Corporate Social Responsibility (CSR), but how often do we know about Corporate Digital Responsibility (CDR)? Well, the year 2023 is all set to witness a surge in CDR, which is all about helping organisations improve the way they use and deploy digital technologies and the practises associated with them.
  • Customer Data Platforms (CDP): As the amount of data is huge these days, it has become increasingly difficult for companies to keep track of it and use it appropriately at the right place in the right manner. That’s where CDPs come into the picture—a single source of customer data that helps you design personalised and engaging marketing campaigns for your customers.
  • Cybersecurity: Keeping the CDPs into account, it is important that we do not ignore the fact that the larger the amount of data, the greater the threat to keeping it safe. With the rise of cyberattacks in recent years, it is important to come up with a one-stop solution in the best interests of cyber security that can maintain a balance between people, processes, and technology.

Conclusion

MBA in Digital Business offers a lucrative career. Various job forecasters worldwide have predicted diverse and countless opportunities for those who are skilful in digital business techniques. Providing improved methods and efficiency for businesses and letting the professionals append in-demand skills, MBA in Digital Business will certainly help you build a rewarding career.

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Education
08 May 2023
Benefits of Studying Human Resource Management

Why MBA in Human Resource Management - Benefits and Scope

Are you aware that, as per a recent corporate recruiters' survey, 18% of companies plan to hire recent MBA graduates in HR?

No? Then did you know that according to a report by the Graduate Management Admissions Council (GMAC) approximately 23% of the graduating students in 2018 wanted to pursue higher studies in the genre of human resource management? The ecosphere of human is evolving and hence the banking sector is full of endless opportunities, especially for those who have an MBA degree.

Post-graduation degree in Human Resource Management develops in its pursuers exceptional communication, data analysis, time management, teamwork, critical thinking skills along with employee engagement, retention and hiring skills. The above-mentioned skills are highly required in the banking sector and hence MBA degree holders have promising career prospects in banking.

With the advancement of the finance world field and its related technologies more trained professionals in the field of banking, technologies are required to keep the business process running securely. So if you have an interest in employee engagement, retention and talent hunting then pursuing an MBA or PGDM in human resource management will be a great career move.
However, you must also be curious about the career scopes MBA provides you elaborately.

Following are some of the prominent career advantages that an MBA can offer you:
Ample job opportunities – Human resource management is an indispensable part of any organization, so there will always be a requirement for HR professionals. Upon completion of this postgraduate degree, you will be able to enjoy a fast track career, you can grab lucrative job offers like:

  • Compensation Manger
  • Manager of Employee Relations
  • HR Generalist
  • Technical Recruiter
  • Director of Staff
  • Placement Manager
  • Training and Relations Manager
  • Organizational Consultant

Accesses a dynamic Industry – HR functions will always be in business; it is dynamic too but it will never be out of business. Even if there is a recession or in times of ups and downs in an organization, there will always be a need for HR professionals. Furthermore, HR jobs profiles are well moderated which makes them a safe career choice.

Numerous job opportunities and Scope of further education - Human resource management provide you ample job opportunities some of which we have mentioned above, however, while completing the course you can explore your fields of interest and make a career in the respective field. This course additionally provides you a scope of further education or professional education if you are willing.

Lucrative Salaries - Completing this professional degree course makes you capable of earning jobs with lucrative salaries and excellent benefits. However, a lot will depend on the organization you choose to work with but be assured that you are already holding a poised position. In case you have prior experience, accomplishing this course will open to you more career-enhancing opportunities.

Performance Management

Performance management is a process that allows managers to monitor and evaluate the performance of their employees. The main aim of performance management is to provide a desirable work environment where all the employees can perform at their best and produce results that are a reflection of the highest-quality work. This style of corporate environment helps managers and their juniors have clear-cut clarity about their deliverables, expectations, goals, and career objectives, as well as how an employee’s job role should be in accordance with the company's overall vision.

There are five stages of performance management:

  • Planning is the process of setting the expectations and goals of the employees in accordance with the organisation’s end objectives. In this stage, we understand what an employee wants, how that can be aligned with the organisation’s goals, what needs to be done to achieve those goals, etc.
  • Monitoring: This is the stage where the managers constantly evaluate the performance of their team members and give them feedback to improve and rectify their shortfalls. This can be done through huddle meetings, periodic review sessions, etc.
  • Developing: Consistent monitoring of the employees allows the management to understand what the employees’ deficiencies are and whether they can be corrected by empowering them with external support. Developing methods to improve the quality and capacity of the employees through training sessions, different assignments, and putting them in new groups for better co-ed learning
  • Rating: Reviewing may not be enough; it is important to quantify the performance of the employees based on their performance. This can be in the form of a score or a grade that will help determine the performance outcome of the employees.
  • Rewarding: Rewarding implies appreciating and acknowledging an individual's or a team’s contribution to the organisation’s objectives. Based on the performance delivered by the employees, the organisation can reward them for their hard work and commitment in the form of a promotion, hike, bonus, sponsored vacations, etc. This will motivate the employees and allow them to work even harder in the next financial quarter or year.

Diversity and Inclusion Management

As a recruiter or HR manager, it is very difficult to maintain diversity and inclusion among employees in multinational companies. Although small organisations are no different, it is comparatively easier to maintain the diverse range of employees working there. In big corporations, this has become an increasing challenge over the past few years, especially after the pandemic hit the world.

According to a leading hiring website, diversity and inclusion management can bring a lot of advantages to the organisation, such as better employee retention, greater returns to shareholders, and more revenue to the company.

What are the top challenges of diversity in the workplace?

  • Language barriers: When you have people working from different parts of the country or world, you are bound to stumble across people from different linguistic backgrounds. It can often create a communication gap and lead to differences and misunderstandings.
  • Misconceptions: Cultural and racial differences often lead to misconceptions or notions about each other’s beliefs and faiths. A type of ritual that is followed by one community may be a cultural shock to someone else. This can lead to many misunderstandings between colleagues and employees.
  • Lack of trust: Trust is the basis of every relationship. Without proper management and education, a lack of trust stemming from diversity can result in disparity between local employees and immigrant employees, causing people to feel "less competent" or "left out."

How can you ensure diversity and inclusion among employees?

  • Build trust and communicate with your employees so that you can make everyone feel comfortable and increase their productivity.
  • Invest in language training so that you can eliminate the linguistic barriers.
  • Educate your workforce and yourself about the cultural and racial differences so that feelings of inclusiveness can be implanted across the organisation.
  • Extend resources and support to your employees so that the less privileged ones can perform on par with other employees of the organisation.
  • Have team bonding meetings, as it will help you understand each other and build meaningful relationships.
  • Review your organisation’s corporate communication process to eliminate bias and prejudice.
  • Enable all of your employees to be active participants in all your conversations.

Strategic HR Planning

To manage anything requires strategic planning and the allocation of resources. This will help avert the adversities and enable you to propel further. Strategic HR planning is an important process of human resources management that helps identify current and future human resources to accomplish the end objectives of an organisation. This type of HR planning is a liaison between human resource management and the overall strategic plan of an organisation.

Stages of Strategic HR Planning:

  • Assessing the current HR capacity: This allows you to assess the current skill and knowledge level of your employees and allocate responsibilities as deemed fit.
  • Forecasting HR Requirements: This will help to predict the current and future requirements of the organisation so that you can assign the project responsibilities adequately amongst the employees based on their skills and domain knowledge.
  • Gap Analysis: This is a crucial step that helps identify the gaps and differences so that the organisation can prepare itself to combat the shortcomings by recruiting or delegating the tasks accordingly.
  • Developing HR Strategies: There could be several HR strategies to upscale the manpower requirements and skill levels in the organisations, such as,
  • Recruitment Strategies
  • Training and Development Strategies
  • Outsourcing Strategies

The significance of strategic HR planning

It helps to realise the current condition of the organisation and identify the prevalent loopholes. It can help you answer burning questions such as ‘what are the budgetary constraints? ‘how can one overcome the stress of deadlines? Strategic HR planning also allows for the prediction of future requirements and prepares you to combat what comes next. Proper planning also equips you with adequate knowledge to understand market trends and other external factors that can impact the accomplishment of the organisation’s goals and objectives. Lastly, strategic HR planning helps you introduce new technology to automate the existing workflows of the HR processes for efficient and smoother functioning.

Employee benefits and Perks

Almost all top organisations will agree that employees are the real assets of the company. It is very easy to get equipment or technology of the highest quality because it is standardised. However, we cannot say the same for employees, as they will differ in skill, knowledge, and behavioural levels.

Employees who perform well should be appreciated enough for their expertise and what they bring to the table. In this aspect, salaries are not enough; what they need are rewards in the form of monetary benefits or any perks that will motivate them to push harder and give their 100%. These are known as employee benefits, and they can be either in cash or in kind. They are given along with their salaries or wages and are often referred to as ‘fringe benefits'. This leads to job satisfaction, higher employee retention, and more productivity at the workplace.

These are some of the most sought-after employee benefits and perks that every corporate employee looks for in a company:

  • Health Insurance: As the cost of private healthcare and the frequency of getting every alternate lifestyle disease are increasing every day, many of us seek insurance to reimburse for all the healthcare expenses incurred.
  • Paid Leaves/Vacation: Who doesn’t like some time off to chill with themselves, family, or friends? A study claims that many employees tend to go for companies that provide paid leaves or sponsored vacations. This rejuvenates the individuals and also increases their productivity by twofold. This can also include paid leaves taken when someone is not well, commonly known as ‘sick leaves.’
  • Bonus: Everyone likes to be compensated monetarily, which is why performance bonuses work wonders to motivate high-performing employees who are responsible for increasing the revenue of the organisation.
  • Retirement Plan/Pension: For corporate employees, financial security after retirement is a big deal. Employers can implement innovative financial plans by allocating a specific amount of their employees’ salaries as a pension once they retire.
  • Flexible Working Pattern: After the pandemic, a lot of people are opting for a remote or hybrid working model as it saves a lot of time during travel, money spent on transportation, and most importantly, a lot of energy. Organisations that are willing to provide such flexible working patterns tend to retain their existing employees and also attract skilled professionals.
  • Office Perks: Nowadays, we see a lot of multinationals or corporate institutions providing free meals or cab service for their employees. These kinds of office perks improve the quality of the working environment and lead to increased hiring and less attrition in the company.

Labor Laws and Regulations

The Central government of India has passed new laws on labour w.e.f. July 1st 2022. These new regulations will impose immense transformations in all the industries and sectors and will affect our way of working. These include changes in the rules governing working hours, pension, provident fund, gratuity, pay-out, etc. According to a report, 23 states, including Chhattisgarh, Odisha, Uttarakhand, Uttar Pradesh, Arunachal Pradesh, Madhya Pradesh, Jharkhand, Haryana, Himachal Pradesh, Punjab, Manipur, Bihar, and UT of Jammu and Kashmir, have framed regulations under the new labour laws.
Labour laws govern not only the working conditions of industrial establishments but also industrial relations, wage payment, trade union registration, certification of standing orders, and so on. They also provide social security measures for workers. In India, there are four principles of labour law, as stated below:

  • Principle of social justice
  • Principle of social equity
  • Principle of social security
  • Principle of the national economy

So, what are the different components of labour laws in India? Let’s explore.

Working Hours
  • < 48 hrs/ week
  • Compulsory one week-off
  • Compensatory leave for working on public /weekly holidays

Maternity Leave

  • Extended up to 26 weeks
  • Employers need to get permission from the employee for working in night shifts

Children at work

Minimum age is 18 years and above

Social Security

  • Old-Age Pensions
  • Invalidity Benefit
  • Survivors’ Benefit
  • Unemployment Benefit

Forced Labour

Prohibited ; employees can terminate the contract in event of forced labour

Employment Security

Offer Letters / Appointment Letter – mentioning all the clauses of employment including salaries and perks included, if any.

Equal Pay

Gives right to pay men and women equally for the same job role.

Social Dialogue/Trade Unions

  • Right to form and join unions
  • Right to strike
  • Right to bargain collectively

Talent Acquisition and Retention

For many people, the words ‘talent acquisition’ and talent retention’ may sound synonymous, but there is a huge difference between them. While recruitment is about hiring the right candidates, talent acquisition is a holistic process that encompasses identifying, attracting, hiring, and retaining top talents in the organisation.
With the world moving at a fast pace, it has become increasingly difficult to identify, hire, and retain the best talents for a particular industry. There is a shortage of skilled individuals, and therefore, talent acquisition plays a vital role in ensuring that an organisation is equipped with not just the right talent but the best talent needed for the role.

Here are some of the most implemented talent acquisition and retention strategies used worldwide:

  • Focus on employer branding: Candidates are attracted by the brand value of an organization. Not just that, they apply for a new role or stay back when they can relate to the organisation’s values and mission. Therefore, one must upscale their marketing activities directed towards employer branding.
  • Provide ‘never-experienced-before’ job experiences: Employees are retained when they feel that their existing working environment is something they can’t find somewhere else. This doesn’t mean just the monetary benefits alone, but everything associated with them that create a sense of belonging in the organisation.
  • Create an employee referral bank: The best talents in the company can help refer their friends who may be equivalent to them in their skill set or knowledge. Referrals can work wonders, as these candidates are through your existing employees, so you can trust them and be assured of the quality they bring with them.
  • Invest in learning and development initiatives: Employees can always be up-scaled and made the right fit over a period of time. Providing equal opportunities to learn and grow is one of the most effective ways to create a diverse pool of talent.

Employee Engagement Programs

Engaged employees tend to be more productive at their workplace. They feel motivated and can deliver top performances in their respective areas of expertise. That is why a lot of companies are focusing on employee engagement programmes to retain and motivate their top talent.

Here are some innovative employee engagement programmes that are famous across the world:

  • Initiate and organise a smooth on-boarding process: A lot of employees are immediately attracted to an organisation when they witness a smooth, hassle-free on-boarding process that clarifies their doubts and gives them an understanding of the organisation and its policies in detail. You can make it innovative by sharing some employee-care packages that can contain some company merchandise or goodies like water bottles, tiffin carriers, diaries, assorted dry fruits, etc. as a warm welcome to the organisation.
  • Offer mentorship training programmes: You can identify the top-performing employees or the individuals who hold great potential if given a chance to show their skills and talent. After you have identified this group of people, you can organise mentorship programmes to help them upscale and polish their expertise.
  • Build Employee Resource Groups (ERGs): ERGs can be useful to bond the employees and provide them with the necessary tools to perform better in a conducive environment. These ERGs are formed based on characteristics like employee demographics (e.g., race, ability, sexual orientation, gender) or their job roles (e.g., sales representatives, business analysts).
  • Organise fun games and challenges: You can hold some weekend quizzes, games, tournaments, or events that are fun to do and help engage people. These team-building activities can also encourage team spirit and improve communication among the employees.

Succession Planning

Succession planning is a critical strategy in human resource management that focuses on identifying the future leaders of the organisation. It is a comprehensive process of identifying the key stakeholders and developing action plans to delegate certain positions to them when the time comes.

Succession planning is an important step that every organisation, regardless of its size, should take today. This is because it identifies the key talents today who will take the business to the next level in the coming years with their competency, skill, talent, and loyalty towards the organisation. A succession plan identifies future staffing needs and the potential employees who will undertake crucial roles in the future. Let’s discuss the three phases of succession planning:

Phase

Steps involved

Assessment Phase

  • Identify critical business challenges that can take place in the next 5 years.
  • Find out the important positions in the organization that would support business continuity.
  • Identify key skills, knowledge, and competencies that will fit well with the requirements of the vacant positions.

Evaluation Phase

  • Assess and consider employees with high potential.
  • Select the competent individuals who are expected to be successful in their specific positions and can tend to the predicted business challenges.

Development Phase

  • Seize the knowledge that individuals possess before departing the organization.
  • Develop a pool of talent ready to step into critical positions through targeted career development strategies.

Conflict Resolution

Having conflicts in any workplace is very natural, and every organisation has to go through it, regardless of how big or small it is. However, rather than thinking negatively about it, it is important to handle and solve the conflicts rationally so that the working environment stays healthy and productive. Here are some curated conflict resolution strategies that every human resource professional must implement today!

  • Accept that there is a conflict of opinions because the more you avoid it, the further it will expand like a rubber band. You cannot solve a conflict unless you face it, so be confident and get over it. This will clear up the misunderstandings on the spot and will not carry forward any negative impressions or thoughts in the future.
  • Try to clarify your point of view because unless you speak up, the other person will not understand you. Having conflicting views and opinions is common in any organisation or team, for that matter, but it is equally important to address these conflicts and ensure that the people's sentiments are not hurt.
  • If you are not a part of the conflict but witness one happening right under your nose, you can do your bit to resolve it. A lot of us shrug and move on in such situations, but little do we understand that we are all part of the same organisation. So, if you get a chance, try to bring the involved parties together and let them have a natural heart-to-heart discussion.
  • Focus on finding a solution, because that is what matters in the end. Conflicts can be never-ending when each party has a lot to complain or express. What is important, however, is to find a mutual solution that benefits both parties as well as the organisation.
  • Monitor, review, and retrospect the kinds of conflicts that have happened in the past so that you can ensure that they are not repeated again in the future or dealt with appropriately. Just because a solution has been identified and addressed doesn't mean it will just go away. As a manager, it's your responsibility to check in with both parties to ensure that the conflict has truly been dealt with and that the steps identified to reach a solution are being followed.

HR Analytics and Metrics

HR metrics are measurements that are used to evaluate the efficiency and effectiveness of HR policies. For example, if the number of employees who left last year was 5% and is now 7.5%, it means that employee attrition has increased by 50%. The former is the basic data, whereas the latter is the metrics.

Everything that we do in HR is to align the employees’ productivity and well-being with the organization's objectives. So where does analytics fit in? HR Analytics tracks the usefulness of the HR metrics for HR and the business as a whole. Let us understand how.

  • How do continuous learning and development programmes help increase the productivity of the workforce?
  • How have employee engagement programmes contributed to better employee retention?
  • Has the use of promotions helped reduce employee attrition? And so on.

Therefore, while metrics measure the difference between two data figures, analytics is the quantification of these numbers and their impact on the organisation. To put it into simple words, analytics explain why something is happening and what its impact will be.

Conclusion

So, as you see there is a lot to learn and gain if you opt for MBA in Human resource management. This four-semester program will prepare you for a managerial and advisory position in business and organizations. This course aims to convert students to skillful HR professionals who can provide innovative employee engagement and talent management solutions by understanding the modernization needs and the evolving business and market needs. Human resource management pass-outs are trained to build talented resource pool through Recruitment and Selection, look after Labor Welfare and payment process of employee, implementing Training and Development and introduce labor legislation laws to create a positive workplace. A management degree is hence a good choice if you are looking for a professionally successful career.

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Education
02 May 2023
How To Prepare For MBA Placements

Do you think that cracking the MBA entrance examinations could be the first and last step of your MBA journey?

Well, if you think so, then we would like to apologise for breaking your bubble because passing the entrance is just the beginning. There are a series of activities that follow that will determine your admissions to your dream business school. MBA placements are one of the most arduous placement processes around the world and offer the deserving candidates the passport to the corporate world!

Every MBA aspirant must develop their core skills and soft skills to ace these placements. Strong preparation helps the candidates develop an edge over other competitors and get interviewers to notice their skills, knowledge, and expertise—enough for a competent MBA graduate.

The key to strong preparation for any exams in life is to start the process as soon as possible. The more you delay, the more anxious you get about your performance. In other words, there should be enough time on your hands to brush up on your skills and knowledge multiple times before facing the interview panel. The following strategies would help you stay ahead of your competitors and move you toward your goals:

  • Prepare for Pre-Interview:
    Start the journey by creating an eye-catching resume and an attractive LinkedIn profile to show off your skills and expertise to create an instant positive impression on interviewers. In essence, your resume should stand out in the crowd with the mention of all your achievements so far to draw the attention of recruiters by proving yourself a competent candidate for the job from the beginning.
  • Study for Interview Questions:
    You need to ensure a solid preparation of your course studies to attend your interview session with the ace. That is how you can expect to answer all or the majority of questions asked by the interview panel without any delay.
  • Note that you have to prove your worth in terms of your self-confidence and the level of understanding of your course and the latest industry trends to land your dream job.
  • Have in-depth knowledge of your course subjects to make you prepared to face any question with high confidence. Do not forget to know about the details of the companies you are going to face the interviews for, to show how eager you are to take up your job responsibilities as a loyal employee.
  • Keep Practicing to hone your Skills:
    The top-class performance calls for sufficient practice, and it goes for MBA placement preparation as well. Appear for as many mock interviews as possible to make you a strong contender in the placement drive.

It is recommended for students to take the help of career professionals to get their queries solved regarding the preparation. Do not get stressed in any way throughout the journey or on the day of the interview. Just give your best performance and hope for your success.

How to create an effective resume for MBA Placements

Admissions councils receive hundreds of resumes every day. Amidst all the resumes, will you be able to skim through all of them and make your way to your dream MBA college?

It may sound difficult, but it is not impossible. So, wonder how you can make your resume stand out amongst the other resumes? Well, here are some well-curated ideas and tips from industry experts that will help you create an effective resume for your MBA placements.

  • Be ‘straight-to-the-point’: Always keep in mind that it is a resume, and therefore you must include all the relevant information in it about your education or qualifications, experience, skills, etc. You must ensure that even though you are mentioning everything, you are not over-explaining it, as unnecessary information can lead to a lack of interest in the panellists.
  • Keep your resume user-friendly: Everyone likes to read resumes that are user-friendly with an easy-to-read format. These days, it is very important to prepare resumes that are ATS-friendly so that they can rank well when specific keywords are typed on the database server. Keeping your resume user-friendly will improve your chances of getting shortlisted easily.
  • Highlight your important projects and contributions: You can expect to get shortlisted more than others when the panellists see that you have been a part of important projects, internships, or work experience of paramount importance. All of these add to your credibility and make you the perfect candidate for the degree programme.
  • Quantify your achievements: Numbers speak volumes in the corporate sector. The same applies during your MBA admissions process too. Rather than explaining how people were happy with your work, start quantifying your achievements, like the size of the team you managed, the number of events you organised, the number of appreciation emails you received, etc. This makes you a desirable candidate to pursue your MBA degree.
  • Go for resume builders: Word may be a good choice to write the preliminary content, but it is outdated as a resume writing tool. These days, your skills, qualifications, and experience are organised in such a way that they can rank in the top searches. You can do this only with the help of resume builder applications that will provide you with templates and help you rank better during keyword searches.
  • Add an MBA Resume Summary or Objective: It is a known fact that recruiters spend less than 30 seconds reading a resume. This means that you have 30 seconds to catch his or her attention and make an impression so that he or she goes through your resume till the end. You can do this by adding an MBA resume summary or objective comprising 50–60 words each describing your experience, skills, qualifications, and end goal of pursuing an MBA. Go for an objective summary if you are a graduate with little or no work experience, while you can opt for a resume summary if you have had any previous and relevant work experience.

Essential skills and qualities to showcase in an MBA placement interview

Every placement officer looks for a set of certain skills and qualities before he approves the candidature of the applicant. So, if you want to ace your MBA placement interviews, you too need to scale up your skill set to ensure that you can pass the interview with flying colours!

  • Leadership Skills: After the completion of your MBA, you are expected to lead a team or an organisation. Therefore, you need to possess leadership skills that will help you think strategically to set goals, plan for the future, and make informed decisions.
  • Communication Skills: Communication is the key to all problems. Whether it is solving a conflict between your batch mates or conveying the motto of your project to your professor, communication is required everywhere. It is important to be able to communicate with your peers, mentors, trainers, etc. confidently and with clarity; therefore, you must develop this skill under any circumstances.
  • Strategic Thinking and Critical Reasoning: As a leader or the future of the organisation, you will also need to think ‘ahead of your peers’ and solve critical problems every now and then. This requires you to develop strategic thinking and critical reasoning skills so that you can combat any situation with efficiency and efficacy.
  • Teamwork and Interpersonal Skills: Since you will become a part of a curriculum, it is evident that you will have to mingle with a lot of other students, professors, mentors, trainers, etc. Eventually, after you graduate, you will have to deal with your colleagues too. Therefore, in this aspect, it is important that you cultivate teamwork abilities that will help establish a good rapport, enabling you to motivate others.
  • Entrepreneurial Skills: If you are planning to become an entrepreneur by starting your own venture, it is crucial that you develop entrepreneurial skills to match today's dynamic business landscape.
  • Ethical and social responsibility: As humans, we all have certain obligations towards nature and mankind as a whole. It is important to maintain honesty, integrity, and ethics no matter how professional we become. These qualities will enable you to make a lasting impression on your managers, and you will be appreciated for them in the long run.
  • Networking Skills: If you are opting for an MBA degree, you need to become a little more outgoing and start interacting with diverse people because this degree is all about how you establish corporate relationships. This will allow you to mix with people of different abilities, skills, qualifications, experiences, cultures, etc. and will help you score great opportunities in the future.
  • Empathy: Empathy is not a skill but an inherent quality that will help you connect with fellow human beings. Even before becoming a manager, you are a human. You must possess the basic etiquette to appreciate and understand your teammates, their problems, and their barriers. Having empathy for your peers and colleagues will contribute to your future success.

The importance of in-depth knowledge of your course subjects

MBA is one such degree programme that forms the basis for critical thinking, problem solving, decision-making, and leadership skills. Not just that, it builds confidence, credibility, and value-added skills that are essential for success in academic and professional settings. Therefore, if you want to succeed in possessing all these skills, it is important that you indulge in in-depth knowledge of your course subjects.
Let us understand the reasons now.

  • You will master the core concepts and be able to cover a wide range of subjects, such as finance, marketing, operations, human resources, etc. In-depth knowledge of these core concepts will help you grasp the principles, theories, and other components and allow you to implement this theoretical knowledge in real-life scenarios.
  • An in-depth understanding of any topic will help you explore the critical aspects of every topic. This, in turn, will cultivate the critical thinking and problem-solving skills required to identify problems, analyse business tactics, and develop creative and innovative solutions.
  • When you learn a topic or subject by heart, it will automatically build self-confidence because you are sure of what you know. You will be able to interpret your knowledge in real-life circumstances, and this skill will increase your chances of employability in the future.
  • You can develop some value-added skills like leadership and decision-making. Both of these skills provide a solid understanding of the various functional areas of business, which is significant for making strategic decisions and leading teams or organisations. Moreover, in-depth knowledge of course subjects imbues lifelong learning and adaptability in a dynamic business landscape.

Preparation for commonly asked MBA placement interview questions

Preparation is the first step to acing your MBA placement interviews. A good preparation will enable you to crack the interviews easily. We have some effective tips to help you prepare for frequently asked interview questions:

  • Go through the basic questions: It is very important to be thorough with the basics first, such as ‘your introduction’, ‘your experience’, ‘your strengths and weaknesses’, ‘why do you think you are suitable for this job role? etc. You must have these answers ready and rehearsed so that you can answer them confidently. You can use the STAR method (situation, task, action, result) to structure your responses and ensure that they are clear, concise, and impactful.
  • Stay Authentic: Yes, it is important to come prepared, but you must not overdo it to the extent that it looks artificial or unauthentic. You must possess a natural flow while talking and include your real personality traits while answering the questions. Your attributes can have a significant impact on the interviewers.
  • Be Confident: You need to stay calm, composed, and confident while answering the questions. The interviewer may impose tricky questions on you, but you need to stay focused and answer them appropriately. You can do this by implementing your skills, acumen, and experience accumulated so far.

The role of LinkedIn profile in MBA Placement preparation

You must be wondering: out of all the platforms that allow networking, why should one invest their time and energy on their LinkedIn profile? Yes, it’s true that LinkedIn may not be the right place to build relationships or memorable friendships, but it is definitely the right space to increase your networking circle. Let us understand how:

  • Hub of diverse professionals: LinkedIn is a place where you can find professionals from different backgrounds, experiences, races, cultures, and countries. It’s like a pool of diverse professionals that allows you to stay connected with ‘like-minded’ individuals who can fuel your career to the next level.
  • Brand yourself better: Having a well-curated LinkedIn profile that states your experiences, education, skills, thoughts, and opinions can attract more people to follow you. This can open doors to new opportunities, collaborations, and lifetime experiences (sometimes even when you don’t expect them).
  • Increased chances of hiring or internships: Nobody is here to bluff on LinkedIn. It is one of the most sought-after job-hunting websites that leads you to genuine job offers and internship programmes that can be of significant value to your career. If you have any doubt, you can also visit the company profile, read about their services, and apply to other job roles as well. Keeping a well-updated profile on LinkedIn increases your chances of being hired to a great extent!
  • Stay updated on recent trends: As one of the most interactive professional sites, LinkedIn allows you to stay updated on what is happening around. By connecting with people from different backgrounds, states, countries, and professions, you can learn about current market trends, newer technologies, and other related information relevant to your field or understanding. By actively engaging with industry leaders and sharing your thoughts and perspectives, you can establish yourself as a knowledgeable and engaged professional in your field.

Strategies for demonstrating self-confidence in an interview

Confidence is the most impressive ornament that anyone can wear. Along with your impressive qualifications and experiences, having self-confidence can be a huge advantage in an interview. There are many factors that can influence the presence of self-confidence in individuals. Here are some of the tips that can help you demonstrate the self-confidence needed to crack your interviews.

  • Appropriate Body Posture: Your body posture doesn’t only leave a deep impression on the recruiters; it can also give you a positive vibe and make you feel engaged throughout the interview. You can do this by sitting straight and keeping your arms unfolded in your lap to convey an open, friendly attitude.
  • Practise Breathing Techniques: When you are nervous, the blood starts flowing inside your muscles rather than going to your brain. This can impact your cognitive functions to a great extent. Therefore, if you feel stressed or anxious, you can practise deep breathing, which will help you relax and release the toxic energy from your body.
  • Mock rehearsals: If you rehearse your answers or go through mock interviews, it can make you well-prepared to face the final interviews with a higher confidence level. By doing this, you will know your negative attributes and be able to fix them.
  • Practise ‘eye contact’ more: A lot of interviewers like candidates who can interact and give answers confidently. Keeping eye contact while answering the questions can help you establish a lasting impression on the interviewer. A steady eye contact shows that you are confident and know your game well!
  • Be self-compassionate: It is understandable that you might be freaking out because of your interviews; however, this can bring a lot of negative energy into you. A single interview should not have the right to decide your future. Maybe, if not this interview, you can crack another one with a better package. There is always better waiting for you, so you must be kind to yourself and not exert too much pressure that takes a toll on your mental health.

Tips for staying relaxed and stress-free during the interview

MBA interviews can be one of the most nerve-wracking assessments of your life because this is where you get rewarded for your years of hard work. Although it is okay to get the jitters before the interview, one must not let them affect their performance during the interview. Your body language and the way you speak can create an everlasting impression on the hiring manager. So, to stay relaxed and stress-free during the interviews, here are some tips that can help you in your endeavours!

  • Come well prepared: A lot of us feel anxious during the interview because we feel we have not prepared well for the interviews. Your lack of self-confidence about your skills can be easily noticed, and this will enable the interviewer to ask more questions in that aspect itself. So, do your research about the job role, the technical details about the role, and the company, and then appear for these interviews.
  • Practice, practice, practice: we must not let our overconfidence spill over into our efforts. Even if you are confident or under-confident, you must always practise interview questions before you face them in the final round. The best way to prepare is to appear for mock interviews. It provides you with feedback on your performance and helps you overcome your deficiencies.
  • Proper Outfit and Body Language: The way you dress and the way you carry yourself speak volumes about your personality. Always remember that the first impression is the lasting impression. The way you present yourself can increase your confidence levels by two. Therefore, stick to formal attire and adopt the right corporate body language required to create an everlasting impression on the interviewers.
  • Embrace positive self-talk: Even if everything has gone south in your life to date, that doesn’t mean it will happen the same in your interviews too. An optimistic approach is very crucial to cracking the interviews. Therefore, you must only say positive things and ensure yourself that everything is going to fall into place. Positive affirmation can turn the tables and help you score your dream job!
  • Adopt healthy habits: Our lifestyle can have a huge influence on our personality. Therefore, it is important that we adopt healthy habits, which in turn will boost our self-confidence and help us feel better about ourselves. You can do this by having a proper sleep cycle, eating a balanced diet, and practising yoga, meditation, or exercises to keep yourself mentally relaxed and physically fit!

The benefits of mock interviews for MBA Placement preparation

Appearing for a real interview can be stressful and terrifying. The fear of rejection, nervousness, and lack of self-confidence can often cause even the best candidates to fail in the final step of their selection. That’s where the concept of mock interviews comes in!

Mock interviews are basically a simulation of real interviews, where you will be asked almost the same kind of questions that you can expect at the real interview rounds. This prepares you to face what’s coming next, builds self-confidence, and propels you to give your best in the final interview round in front of the recruiters or hiring company.

Here are some of the benefits of mock interviews while preparing for your MBA placements:

  • Reduces the stress and anxiety before a real job interview: Mock interviews help you understand the industry demands and the type of questions that can be asked during the final interview sessions. This is useful for freshmen or candidates with zero experience in the relevant field of their MBA specialisation. The feedback from these interviews allows you to understand your shortcomings and gives you space to rectify them, thereby reducing your stress or anxiety issues during the final interview round.
  • Increase your confidence level: When you identify your strengths and weaknesses, it gives you the room to work on them and improve yourself. This habit of reflecting back and correcting the mistakes will give you a better grip on your skill and knowledge level, thereby boosting your confidence levels during the final interview rounds.
  • Familiarise yourself with the process: A lot of people are confident in their skills and knowledge levels but often get nervous while going through each round of the interview. This can be avoided when they practise mock interviews, as it allows them to familiarise themselves with the process and give 100% without getting anxious.
  • Get accustomed with Behavioural Interviewing (BI): A lot of companies focus on behavioural interviewing (BI) more because they feel that technical skills can be imparted easily; however, it is the soft skills and behavioural traits with which they might struggle if they hire the wrong candidate. As every organisation looks for individuals with good leadership, communication, and team-building spirit, a lot of their interview questions revolve around testing the behaviour and commitment of the candidate. Therefore, mock interviews help you understand the meaning behind these questions and the type of answers that one must give to the recruiters in the final round.

The importance of researching companies for MBA Placement interviews

You might feel excited just because some big MNCs are visiting your campus for their recruitment drive. Although the name is big, there could be other factors that you must consider before you apply for an interview there. A big brand name doesn’t guarantee great remuneration, perks, growth, or a healthy work culture. Likewise, some start-ups or growing organisations don’t guarantee faster career growth or higher remuneration packages. So, if you are confused about where to apply, that’s when you must research companies before you sit for your MBA placement interviews.

Researching companies plays an important role in preparing for MBA placement interviews. It provides you with significant information about the company's industry, work culture, organisation’s value and culture, area of expertise, financial viability, recent news, etc. All of this information can help you customise your answers, thereby meeting the expectations of the organisation. Here are some key reasons why we must emphasise researching companies for MBA placement interviews:

  • Demonstrates Preparedness: When you do research about a company, you get to know about the company in detail, which helps you build an impression on the interviewers. They feel happy to know that a candidate is genuinely interested in working at their organisation and will be committed if they select him or her.
  • Tailors Your Responses: Researching about a company’s background allows you to understand its culture and values, and you can align your responses in accordance with them. You can also emphasise how your skills, experience, and qualifications can bring value to the organisation, thereby elevating you to the status of a desirable candidate for the role.
  • Helps You Ask Relevant Questions: An interview is a two-way process. Therefore, just as you are being asked questions, you too will have the opportunity to ask questions about the company. Conducting prior research helps you ask thoughtful and relevant questions about the company's operations, future plans, and challenges, which can showcase your curiosity, engagement, and critical thinking skills.
  • Influences your ultimate decision: There could be tonnes of options at hand, and you may feel confused or lost as to which one to accept. However, after researching the companies, it can give you better clarity and help you choose the right company that can align with your career goals, values, and interests.

The role of career professionals in MBA Placement preparation

Career professionals play an important role in MBA placement preparation. These experts are responsible for providing support, resources, and guidance to the candidates appearing for the placement. Here are some of the key roles that careers play in MBA placement preparation:

  • Feedback on the Resume and Cover Letter: Career professionals are experts in their respective fields and hold significant experience in corporate affairs. Therefore, they can always review and provide their valuable feedback on the resumes and cover letters of the interviewee. They can give their suggestions and help in drafting tailor-made and polished resumes and cover letters that glorify the skills, experience, and qualifications of the candidates.
  • Prepare for Mock Interviews: We have already understood the importance of mock interviews earlier. Coming back to the topic, career professionals can help in conducting mock interviews of the MBA students who are appearing for placements. They can provide guidance on how to improve their skills, presentation abilities, and strategies to handle challenging interview situations.
  • Assist in Job Search Strategies, Job Offer Evaluation, and Negotiation: Career professionals can help MBA students understand the job market and leverage networking and online resources to grab the right job opportunities. Once the candidates are selected, they can also help in evaluating the job offers, the remuneration, and other perks before accepting the offer.
  • Enhances the skill set: Career professionals can conduct seminars, workshops, industrial visits, etc. to create networking channels for the candidates, thereby giving them the scope to brand themselves better.
  • Career Counselling and Guidance: Career professionals can render one-on-one career counselling and guidance support to the candidates appearing for placement interviews. This will help the MBA students clarify their career goals, explore different career paths, and make informed decisions about their job search strategies. They can also extend their valued advice on managing job stress and challenges involving career transitions.

Conclusion

If you are currently planning to pursue your MBA (Master of Business Administration) degree, then you need to start preparing for your MBA placements like students of any other professional degrees. Strong preparation helps you have an edge over other competitors and get interviewers to notice your skills, knowledge, and expertise enough for a competent employee.

Do not worry! Your hard work, determination, and patience would lead you toward success in campus placements. Your dream should not only be stuck to achieve an MBA degree but also to start your professional journey by proving your worth in placement drives. In other words, you need to start getting real-world work experience as soon as possible after being an MBA graduate to expand your horizon and attract more and more career opportunities.

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Education
24 Apr 2023
Key Challenges Faced By MBA Students - How To Overcome?

Did you think that you were a hotshot just because you got into one of the top business schools? Of course, being proud is another thing because the journey from entrance exams to admission is arduous, but what follows next is where the bullets begin to fly!

Different students have different experiences with their MBA journey. Some may think it is exciting, others may feel it is humbling, and another group of people might think it is gruelling. But the common ground for all of them is that it is definitely not a bed of roses. There are several challenges that one is bound to face, but the intention that should stay constant no matter what is ‘not to give up under any circumstances’.

Challenges experienced by MBA Students and Possible Solutions

Whether you are considering pursuing an MBA degree or have already enrolled in a business school, knowing about the potential challenges on your way would help you prepare better. In short, the two years of an MBA curriculum are going to change your life for the better.

That is why apart from going through admission-related articles or interviews, emphasizing GMAT scores, or knowing about potential post-MBA opportunities, you need to realize the importance of the correct mindset and attitude throughout your MBA journey.

Note that some situations during your business school journey may seem to be challenging to you. Needless to say, all these challenges are just opportunities to gain new experiences and take your knowledge, skills, and expertise to the next level. In addition, challenges associated with the life of an MBA student help them to boost their networking skills and to attract more and more career prospects.

Learning from fellow students:

It seems easier to hear, but the execution may seem to be daunting from time to time. As an MBA student, you have to be open-minded and full of curiosity to gain knowledge from others. Do not hesitate to share your feedback or opinion wherever relevant.

In addition, keep yourself engaged in activities that can be added to your resume to influence employers later in placement drives. Do not forget to participate in the discussion to get into the limelight to get you ready for your future job responsibilities.

Getting habituated to critical thinking is also significant to soar high with your learning attitude. Needless to say, sharing and exchanging knowledge with peers offer new perspectives to see the world, which may open the doors to new and better opportunities.

Working in a Group:

Are you someone who has always been working on projects all by yourself? If yes, then it might be a bit challenging for you to work in teams throughout your MBA curriculum.

Most business schools keep promoting a cooperative ambiance where students can learn from each other and boost their knowledge, skills, and expertise. That means students, who love to act bossy, need to learn how to act and work in a team and complete a project together.

Alpha-type personalities may find it difficult to cope with the new situation. However, continuous improvement in their attitude can lead them to a better team member. And a better team player can prove to be a better leader in the future. Needless to say, employers evaluate all these qualities in a potential employee during recruitment drives.

Testing Innovative Business Ideas:

Budding entrepreneurs get golden opportunities throughout their MBA curriculum in terms of testing their business ideas. Note that it might be challenging, in the beginning, to come up with and share your ideas with peers and professors.

Balancing personal life and MBA coursework

The results of undergoing an MBA are sweet, rewarding, and pronounced. But nobody said that it was a bed of roses to begin with. The journey of an MBA is full of challenges and hurdles. Therefore, at times, one can definitely feel like giving up because of constant exhaustion, rejection, and commitment. This can lead to the accumulation of immense stress that can hamper the students’ personal lives and academic deliverables.

Although we know that balancing personal and professional lives is rarely easy, with careful planning and dedication, one can definitely make it. So, here are some tips that can help you create harmony between your personal life and MBA coursework. 

  • Prioritise what you want to do: Attending an MBA programme at a reputed business school can provide varied opportunities, which can often confuse students. This can also lead to a time crunch, and individuals may be forced to do things they have no interest in. Therefore, it is always better to give importance to your priorities and do things that you love or enjoy. When you do this, you will avoid unnecessary stress due to conflicts of interest.
  • Plan in advance: Planning ahead makes everything easier. Imagine you already have a routine scheduled for you where you have a timeline for the completion of your assignments followed by study time, participation in cultural events, club meetings, etc. This will allow you to dedicate the other half of your routine to planning or executing your personal tasks with whatever free time you are left with.
  • Cut down on social media and TV: Although we don’t realise it, we spend hours watching reels on Instagram, browsing through YouTube, or bingeing web series across OTT platforms. This is a major time-killer and can affect both your academic and personal schedules. Thus, rather than spending time on these applications, you can utilise it to develop your skills, such as vocabulary, through reading books, taking a crash course, etc.
  • Eat healthy and exercise: It is very important to practise healthy eating, considering the sedentary lifestyles we all lead these days. Make a habit of eating balanced and nutritious food and combine it with daily exercise. This will help you to maintain your proper BMI (body mass index), feel active, and also keep your body and organs well-functioning.
  • Confide in your parents and elders. When we grow up, we stop sharing things with our parents or elders because we feel they won’t understand us. However, this is not the truth. Our parents and elders are always there to guide and support us when we have needs. Therefore, avoid running away from them and seek help when you think you are in the middle of the sea.

Finding a balance between academic and professional responsibilities

The MBA is a time-consuming degree programme that requires a lot of dedication and commitment. Balancing work and an MBA is an arduous and demanding task. However, despite all the challenges of seeking an MBA, it is certainly possible to work full-time while completing the degree programme. This is particularly true of graduate students at Jain University’s CMS B-School, where we offer an environment that is flexible and supportive of working students.
To help you in your journey of finding a balance between academic and professional responsibilities, we have some tips and recommendations:

  • Create a schedule: For a working individual, time conflict is bound to happen. It is very difficult to manage work commitments and also study simultaneously. Although at times our routines can become erratic due to unexpected meetings, etc., having a well-defined and planned schedule can help prevent the overlap of academic and professional commitments to a great extent.
  • Leverage your abilities: During the MBA programme, you will come across several circumstances that will empower you to expand your capabilities. This will enable you to elevate yourself in your workspace and help you grab better opportunities.
  • Take proper sleep and eat healthy: A lot of working professionals compromise on their sleep and eat junk because they ‘don’t’ find time’. However, proper time management can avoid this issue in general. Skipping sleep and healthy meals is fine for a day or two, but not on a regular basis. It will affect your health, work life, and academic life. Therefore, get adequate sleep of 7-8 hours and eat a balanced diet.
  • Don’t waste time: doing an MBA itself is very demanding, and combining that with regular work is even more demanding. So, one must refrain from wasting time on unnecessary things that hold no value or importance on the professional or personal front.

Dealing with financial stress

Some of us are born with a silver spoon, and things are never handed to us on a golden plate. However, at times, this financial hustle can impact our lives in unimaginable ways. If you are a student who is also surrounded by financial stress, it can be even more disastrous as it can affect your performance directly.

According to a survey, students who have financial constraints are reported to have the following problems:

  • Insomnia (lack of sleep) or erratic sleep cycles
  • Tendency to adapt to sedentary behaviours like using social media or watching TV for more than two hours.
  • Affinity towards junk or unhealthy food
  • Skipping meals
  • Increased cases of alcoholism

Needless to say, these behaviours can be detrimental to one’s growth in life. Therefore, here are some tips that can help ease your financial stress.

  • Apply for Scholarships: Availing for scholarships can reduce the financial burden of meeting college expenses and give the students more breathing room to focus on their curriculum rather than working part-time. There are several B-schools in India that provide scholarships to the students to help them financially. One such example is Jain University, which offers scholarships in six different categories to encourage extraordinary talent in academics, sports, music, dance, and the literary arts. Scholarships are given to Indian citizens who are enrolled under JU and approved as per the eligibility criteria of the JAIN (deemed-to-be University) Scholarship Committee (JUSC).
  • Follow a budget: As students, we often get attracted to trendy things that may be of no use to us after a couple of months or years. If you are under financial stress, create a reasonable monthly or weekly budget and allocate your funds accordingly. This will prevent the misuse of money on unnecessary things, and you can track your expenses properly.
  • Indulge in Personal Savings: If you are working and planning to pursue an MBA in the future, the fundamental rule is to have a financial goal and save as much as possible to reach the goal. This will also give you a self-boost because you could study on your own expenses.
  • Avail Educational Loans: These days, many people are opting for this in case they are unable to pay the fees on their own, and it is completely fine. Education loans are easily available now at low interest rates. You can talk to your own banking service provider and also check with other banks that provide the loan at the best interest rate possible within an optimum payback period.
  • Check for sponsorships: Some companies sponsor their employees for their higher studies, provided they continue their employment with them for a long time. This can be advantageous for you, as you can continue working while studying and won’t have to job hunt once you are done with your degree! It can be a win-win situation.

Managing time effectively for both coursework and networking

MBA is considered one of the highest professional courses that groom individuals to fit into the global society. To ensure that one can attain their career objective after pursuing an MBA, they must build a diverse network of peers, mentors, professors, and industry experts who can help them climb the corporate ladder. But, it is definitely not easy to build a strong network overnight while managing the coursework and assignments. Managing time effectively to create a balance between the two is very important to give your resume an extra edge during referrals or recommendations.

So, to help you out, here are some tips on how you can enhance your networking skills while doing your coursework:

  • Participate in class: Professors are impressed with how you perform in the class. You may not need to be an A-grade student, but you need to show active participation in the class. This will catch your professor’s eye, and you can build a good connection while also getting tips for your assignment from him or her.
  • Set up study sessions: This is a very effective way of engaging with your peers, where you can study and exchange thoughts in a group session. This will improve your bonding and also help you create a strong network group with your own batchmates.
  • Connect on social media: The power of social media has been tested and proven in modern times. It is a platform where you can find everyone—starting from your mentor, seniors, alumni, professors, or even classmates. Connecting with people over social media will help you stay in touch even after the classes or internships and build a long-term connection.
  • Apply for internships or volunteer activities: The best place to meet industry experts or professionals is through internships or volunteer work. You can connect with people from different backgrounds and qualifications, which will help build a diverse network chain.
  • Connect at career fairs: There is a golden chance of meeting experts from different professional backgrounds at career fairs. Employers and hiring teams from several companies also attendexperts from different professional backgrounds at career fairs. Employers and hiring teams from several companies also attend. As career fairs can be an important part of your field research, it is also a great opportunity to build an impression and connect with these professionals (which you can follow up with over social media).

Keeping up with the fast pace of the MBA curriculum

With the changing times, we have observed that MBA programmes are also evolving to match the expectations of the fast-paced world. From artificial intelligence (AI), machine learning (ML), cybersecurity, data analytics, and sustainability, we have come a long way in imparting how these streams can function more effectively with the Midas’ touch of MBA. These diversified MBA programmes are making sure that students get the resources they need to promote innovation and growth in the corporate environment of the twenty-first century.

But the biggest question is: how do students keep pace with the dynamics of the MBA curriculum? That’s why today we will give you a survival guide that will help you navigate the corridors of this programme efficiently!

  • Say no to unhealthy comparisons. Staying competitive is good as long as you are growing and not harming others. However, the moment you start comparing yourself with others, it is going to affect your performance drastically. Your mental peace will be jeopardised, and you will always feel you are not enough. Everyone is gifted with a unique set of talents, and we must not compare ourselves with others. Therefore, the less you indulge in unhealthy forms of comparison, the more you will be able to progress in your academic journey.
  • Seek excellence, not perfection. Human beings are flawed to begin with. Nobody is perfect, and we cannot become one no matter how hard we try. So, one must stop chasing the idea of perfection and rather seek for ‘excellence’. This will lead to constructive growth and development in human beings.
  • Embrace Risks: Life without risks is boring and void. You can learn and adapt only when you decide to come out of your comfort zone and take risks. A large part of learning takes place outside the four walls of your classroom—and we don’t mean partying or clubbingur comfort zone and take risks. A large part of learning takes place outside the four walls of your classroom—and we don't mean partying or clubbing. You need to push your academic boundaries and welcome new things in your life so that you can also evolve and become better with time.
  • Master the art of ‘time management. Time is one of the most precious gifts of nature. If you can use your time appropriately, you can excel by leaps and bounds. We understand that the MBA requires multi-tasking, and sometimes that can be tiresome amidst all the other commitments in life. However, with well-planned time management, one can actually balance the workload and grab all the opportunities that come along the way.
  • Reach out for help: MBA can be overwhelming at times, and with the fast pace that it is moving at, we can understand the emotional roller coaster that can happen to you! On the one hand, you have lectures to attend, but you also need to submit assignments on time, network with people, and do internships and research papers. It is evident that you might feel dejected and have self-doubt. At such times, you must confide in your dearest ones, whom you think can empathise with you. Reaching out for help is not wrong, and you must break the stigma that it carries.

Adapting to the diverse backgrounds and opinions of classmates

Cultural diversity is rising these days in the classrooms. This is also applicable for B-schools where students come from different parts of the country. As India is very diverse, from its ethnicity, socio-economic status, and race to its religion, it is important that the students are culturally aware and accepting of these differences. For example, a student from Gujarat might have an opinion that is culturally correct from his point of view but totally alien to someone from Kerala. So, once we adapt and learn to accept people with different racial, religious, or cultural backgrounds, we become a part of the global world, and it also helps us adapt to diverse workplaces in the future.

Benefits of adapting to multi-cultural form of education

  • Students become more empathetic and understanding of their peers.
  • Students become open-minded and start breaking stereotypical mindsets.
  • Each and every student feels confident, secure, and empowered.
  • Students are industry-ready.

How can one adapt to the multi-cultural diversity of their classmates?

  • Get to know your classmates without any bias. The first step to embracing cultural diversity is to introduce yourself and be introduced without any prejudice in mind. You must engage in active conversations and ask questions that arouse your curiosity. Although you may have your own opinion due to the differences, you must not let your opinion overrule your understanding of other people.
  • Acknowledge and show respect to every individual. Our own cultural mindset can often create a barrier between us and our classmates. But what we fail to recognise is that we are all Indians, and we must acknowledge the differences and respect each other. When we can master this skill, we will be able to come out of our shell and create harmony inside and outside the classroom.
  • Practise Cultural Sensitivity: While you must be open with your way of communicating, you must also be mindful of your classmates’ religious, racial, and cultural beliefs. Do not let your inquisitiveness hurt the feelings of others.
  • Learn new languages: If you are interested in getting to know someone and understanding their culture, you can start by learning their language. Although learning a language is not easy, you can make your best efforts to understand and speak a little of what you can. This will make your classmates understand that you really want to befriend them and encourage good bonding.
  • Say ‘NO’ to bullying: There could be people who might want to bully or harass others because they don’t look or speak like them. This is absolutely wrong, and you must not encourage or support it. Rather, you must fight for the victims and help them feel safe and comfortable in their new environment.

Staying motivated and focused amidst the high demands of the MBA program

You are expected to be all excited when you get your acceptance letter to your dream MBA college. However, that excitement will soon fade away once you get started with your degree. This is quite natural because you will have semesters, loads of topics to cover, assignments and projects to submit, internships to attend, and networking opportunities.

There will be low and high points during this journey, but despite the demanding circumstances, it is important to stay motivated and focused. Wonder how to do that? Come, let’s help you with some tips to make your journey easier!

  • Remember why you joined: If you start having self-doubt or feel like giving up because you are unable to cope, remind yourself why you started this in the first place.
  • Think about your future. When you start having low self-esteem, you must remind yourself of the bright future that awaits you—a great career, a good salary, and your dream lifestyle!
  • Start managing your time properly. Sometimes, the reason you are unable to cope with your responsibilities is because you are poor at time management. Prepare a study routine and set timelines for each task. This will help you plan your day properly.
  • Be in the right company: The company that you associate yourself with will determine your overall performance and enthusiasm for your work. Be surrounded with people who give positive energy and motivate you to be your best!
  • Take breaks. Overburdening yourself with the studies can often lead to anxiety and stress. So, start taking small breaks to do things that you love or enjoy. You can go on short vacations or engage in your hobbies that make you feel relaxed and rejuvenated.
  • Start meditating: Meditating helps you control your negative thoughts and allow positivity to sweep through your mind and soul. It also increases your concentration power and helps you focus more on your goals.

Overcoming imposter syndrome and self-doubt

Have you ever thought that you are not as good at your job as you think you are and that your boss and colleague can call you out at any point in time? Well, this isn’t something new and has been experienced by several corporate professionals since the 1970s. In psychology, this is termed imposter syndrome, or, in other words, doubting your abilities and feeling like a fraud.

Imposter syndrome usually affects high achievers and ambitious people who want to be perfect at what they do. Sometimes, this can lead to self-doubt, and one can question their own identity. If not handled properly, imposter syndrome can actually lead to negative consequences.

If you want to overcome your imposter syndrome and feelings of self-doubt, you must start recognising your own potential and taking ownership of your achievements. Here are some ways in which you can overcome this.

  • Create a clear distinction between facts and feelings. You may feel imposter syndrome creeping up on you at some point, but you must remind yourself that those are only your feelings and not reality. Once you are aware that you are not actually what you feel you are, you can also train your mind to accept it.
  • Take credit and appreciation: A lot of us are shy and do not like blowing our own trumpet. However, this gradually turns to self-doubt at a certain point of time, where we start questioning if we even deserve it in the first place. So, start taking credit for projects and tasks that you have handled yourself, save the appreciation emails, and keep reminding yourself that you deserve it!
  • Refrain from acts of comparison: We all grow at different rates in our lives and must not compare our skills with others. When we start comparing our accomplishments with others, that’s when the seed of self-doubt starts to creep in. We should rather focus on our skills and align our goals in that direction.
  • Get help: Reaching out to a friend or a therapist should not turn into a ‘social-stigma’. If you feel like you are not able to cope and the feelings are overwhelming, you must seek support from a therapist or a friend. This will help you express your pain points, and you might gain your confidence back slowly!

Developing effective study and time management habits

Someone said that developing effective study habits is equivalent to managing time effectively. Time is undoubtedly the most valuable resource for anyone, and managing it appropriately will enhance your productivity. So, here are a few effective study and time management habits that will help you utilise your time to the optimum level.

  • Recognise the best time of the day and study during those hours. Some people can concentrate more if it’s daytime, while others can focus more in the evening or night hours. Based on your bandwidth, you must adjust your study routine accordingly.
  • Always plan your day in prior. This helps you to segregate your priorities for the next day, and you can accommodate other tasks such as an unexpected assignment, etc. accordingly. Always remember: Speculate to accumulate’.
  • Stay organised: You can study effectively when you are surrounded by positive energy. This energy comes when you keep yourself and your things in an organised manner. Cluttered surroundings often lead to the accumulation of cluttered thoughts and confusion.
  • Identify and avoid ‘time chokers’: We all have our very own habits that end up killing our time (referred to as time chokers), be it spending countless hours on OTT platforms or browsing through our social media. One must identify these time chokers and avoid associating with them for one’s own good.
  • Set milestones for your study schedule: When we set mini goals that are aligned to reach our destination, we can achieve them very easily. For example, if you want to score full marks in any of your subjects, you can set milestones for the completion of every topic followed by mock practise and set a timer to it. This will help you achieve your goals in an appropriate manner.
  • Use resources online: the Internet is a great boon if used for the right purposes. So, instead of wasting time trying to find answers for your assignments, you can use online tools and resources to help you. There are several platforms that can also give you a framework for your essays, extended projects, etc., and this will save you time and energy.
  • Practise a healthy lifestyle: When you feel good, you can contribute the most to your studies. So, eat healthy, do exercise, and sleep adequately to stay focused and concentrated. Time spent doing constructive things will reap benefits for you in the future!

Maintaining a healthy work-life balance

These days, the work commitment is more than just 9–5 working hours. The work stress often escalates to the personal life as well. So, how do we tackle this and create a healthy work-life balance? By following these simple steps!

  • Time management: Try to use your time wisely because time is money. Always keep your work commitments in the workspace and do not extend them in your personal time. In the same way, do not mix up your personal commitments during working hours. This will create a proper balance between both of them.
  • Set career goals. Steering a ship without any idea about the final destination will lead to destruction. Similarly, leading a career without an end goal or objective is like sailing a boat without a mast. You can progress in your personal life and fulfil your needs only when you set your career goals right.
  • Give importance to personal life: Sometimes, we get so ambitious about buying a luxurious villa or a car that we tend to ignore things that are most precious to us, for example, quality time with family. You will be so immersed in your work that you will not find time to witness your kids growing up or attend to your old parents. So, prioritise your life too, and do not let your ambition ruin your personal life.
  • Practise email culture: Sorting things over the phone or in meetings can be mentally exhausting and tedious. Initiate the practise of emailing, as it can save you time and energy. Also, unless there is an emergency, you must stop responding to work emails after your working hours. This will imbue a positive work-life balance.
  • Eat, exercise, and sleep: Last but not least, a healthy mind gives birth to a healthy body. Your lifestyle will determine your work-life balance. You must start going to bed and getting up early to have a complete and adequate sleep cycle, coupled with healthy meals and daily exercises. All of these practises will keep you rejuvenated and motivated at work!

Wrapping it up!

Acquiring your MBA degree will furnish you with the'skills' and knowledge required for your success, and it requires a lot of time and effort on your part. Although the journey can be challenging, you must work out ways to keep up with your studies and meet your educational goals. You have to keep working to boost your confidence level to open up to others by giving feedback or sharing your scepticism. Ask as many questions as possible to your faculties to take your self-confidence to a new level. All these efforts would give you the desired courage to share and test your innovative business plans.

Challenges are there to make you a better individual. And when it comes to an MBA curriculum, you can gear yourself up as a competent professional by facing, addressing, and handling challenges.

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Education
18 Apr 2023
What are the different types of MBA programs in India?

Should I do an MBA or not? What about my career growth? What should I do after my undergrad?

Haven’t we all been through this stage at least once in our lives? The answer is simple and unanimous: stepping into the corporate world with enhanced skills and knowledge. But how does one do it? MBA, or Masters in Business Administration, is the passport to your dream life. It is focused on building leadership skills and learning business principles.

MBA is a renowned name in the educational and corporate world. Master of Business Administration (MBA) is a program that gives an excellent platform to all who wish to assume managerial or higher positions. India is offering competitive MBA programs currently to the dynamic youngsters willing to fulfil their career objectives in India and abroad.

Top colleges and universities offering each MBA programme in India

The MBA programmes at JAIN (Deemed-to-be University) CMS B-School are one of the most sought-after MBA programmes in India and connect you with a network of highly experienced academicians, practitioners, corporate partners, and alumni. Established in 2009, CMS Business School, JAIN (deemed-to-be University), has established a strong track record of education with a combination of industry and academia in management. It holds an A and A* rating by CRISIL S&P Company (B-School) and is certified by ISO 9001:2015 for its quality management system by TUV Nord.

The philosophy here at the B school is one of co-creation. The MBA programmes at CMS Business School are imparted with innovation and creativity, focusing on developing the core management competencies required in modern business, such as decision-making, problem-solving, strategic thinking, global perspective, and leadership. There is a wealth of opportunity available for you to broaden your experience and skills and benefit from your MBA journey.

Regular MBA programs offered by JAIN (Deemed-to-be University) CMS B-School

Single Specializations

  • Marketing
  • Finance
  • Human Resource Management
  • Banking, Finance and Allied Services
  • International Finance and Accounting (integrated with ACCA)
  • Logistics and Supply Chain Management
  • Systems and Operations Management
  • Business Analytics
  • Entrepreneurship and New Venture Creation
  • Aviation Management
  • Sports Management
  • Luxury and Fashion Management
  • Digital Business

Dual Specializations

  • Marketing and Finance
  • Marketing and Human Resource Management
  • Finance and Human Resource Management
  • Finance and Business Analytics
  • Marketing and Business Analytics
  • Human Resource Management and Business Analytics
  • Marketing and Logistics and Supply Chain Management
  • Marketing and Entrepreneurship and New Venture Creation
  • Finance and Entrepreneurship and New Venture Creation
  • HRM and Entrepreneurship and New Venture Creation
  • Aviation Management and Logistics and Supply Chain Management
  • Aviation Management and Marketing
  • Aviation Management and Human Resource Management
  • Average Package

 Duration of different MBA programs

Sl. No.

Name of specializations

Duration

1

Marketing

2 years (4 semesters)

2

Finance

2 years (4 semesters)

3

Human Resource Management

2 years (4 semesters)

4

Banking, Finance and Allied Services

2 years (4 semesters)

5

International Finance and Accounting (integrated with ACCA)

2 years (4 semesters)

6

Logistics and Supply Chain Management

2 years (4 semesters)

7

Systems and Operations Management

2 years (4 semesters)

8

Business Analytics

2 years (4 semesters)

9

Entrepreneurship and New Venture Creation

2 years (4 semesters)

10

Aviation Management

2 years (4 semesters)

11

Sports Management

2 years (4 semesters)

12

Luxury and Fashion Management

2 years (4 semesters)

13

Digital Business

2 years (4 semesters)

Curriculum and electives of each MBA program - Click Here

Scope and Eligibility Criteria for different MBA programs

MBA is a course that facilitates independent ideology, exemplary entrepreneurship and is a doorway to fulfilling the most significant career objectives symptomatically. The scope for miscellaneous MBA programs continues growing.

Here we discuss miscellaneous MBA programs:

MBA in banking and finance:

MBA in banking and finance is mainly into producing the professionals carrying opulent knowledge on banking and financial services. Being the two most irreplaceable compartments in a business, banks and finances give the right direction to every institution in all stages of developments.

Eligibility criteria for MBA in Banking and Financial Services:

  1. The MBA aspirant should be a graduate.
  2. The aspirant should have passed the entrance exams like CAT, XAT, GMAT and MAT.
  3. Students must clear the assessments if and as conducted by the business school/institute.

Scope for MBA in Banking and Finance:

MBA in banking and finance always enjoys optimum scope worldwide. Both during the recession and avid economic environments, the MBA holders in banking and finance are welcomed.

MBA in Marketing:

The popularity of MBA in marketing continues to grow with miscellaneous corporate setups entering intellectual competitions worldwide. Majority of businesses prefer employing an inhouse team of Sales and Marketing. The MBA in marketing doesn’t restrict the pursuer to one single domain but opens the path to other sectors like entrepreneurship and entrepreneurial management.

Eligibility criteria for MBA in marketing:

  1. The aspirant must secure 50% marks in their bachelor degree in any stream from any recognized university.
  2. Students must clear the entrance exams like GMAT, CAT or other equivalent exams.
  3. Students must clear the assessments if and as conducted by the business school/institute.

Scope for MBA in Marketing:

As the word suggests, marketing shines out as the inseparable part of the Sales department. And India is gradually developing as a corporate hub. It’s offering multifaceted opportunities for the small scale and largescale industries to grow exponentially. IT, Retail, Tourism, Bank and Finances, Media, Advertisement agencies, consultancy, market feasibility and research are some of the renowned work fronts for those pursuing MBA in Marketing.

MBA in finance:

MBA finance, one of the best MBA programs is an ideal choice for those willing to pursue a fruitful career in Financial Management. Corporate Financial planning, corporate acquisition, mergers, banking and financial management are some of the renowned areas.

Eligibility Criteria for MBA in finance:

  1. The aspirant should have pursued graduation from any of the recognized universities.
  2. Candidates must clear the entrance exams like MAT, GMAT, XAT or CAT.
  3. Top business schools offer this program and they may conduct a personal interview or Group Discussion (GD).

Scope for MBA in finance:

Banking, corporate finance, investment management mergers and acquisition, international finance, insurance management, stock portfolio management and accounting and taxation are some of the known areas offering scope for MBA in finance.

MBA in Human Resource Management:

Employing the best and keeping the employee turnover under control are some of the viable tasks across organizations. The demand for MBA in Human Resource Management, therefore, continues to grow almost every month. The graduates willing to pursue a career in Human Resource Management (HRM) could receive excellent opportunities in India and abroad.

Eligibility Criteria for MBA in Human Resource Management:

  1. The aspirant should have pursued graduation from any of the recognized universities.
  2. Candidates must clear the entrance exams like MAT, GMAT, XAT or CAT.
  3. Top business schools offer this program and they may conduct a personal interview or Group Discussion (GD) or both.

Scope for MBA in Human Resource Management:

MBA in Human Resource Management is mostly for the people more sensitive to the manpower circulating in an organization. This program ensures that the one entrusted with the HRM role has opulent manpower and the workers carry ample skills towards the collective development of a company. An MBA in HRM gets high positions across all kinds of corporate spheres.

MBA in Luxury Management:

MBA in Luxury Management includes syllabus to train students in handling premium services and luxury goods. Bangalore has become a mecca for quality education. MBA admission in Bangalore is a dream for dozens of aspirants inspired by the concept of entrepreneurship and business. Luxury industries prefer those with detailed knowledge of luxury goods.

Eligibility Criteria for MBA in Luxury Management:

  1. The aspirant should have pursued graduation from any of the recognized universities.
  2. Candidates must clear the entrance exams like MAT, GMAT, XAT or CAT.
  3. Top business schools offer this program and they may conduct a personal interview or Group Discussion (GD) or both.

Scope for MBA in Luxury Management:

MBA in Luxury Management sees and will continue to see a widespread scope worldwide. India is welcoming hundreds of luxury brands from all over the world. India is set out to soon overtake China as the world’s patent luxury market. As an MBA aspirant fulfils his/her dream as an MBA holder in Luxury Management, the scope continues to rise and expand every month. One can pursue the career as a Luxury Brand Manager, Manager of Merchandising, PR Specialist, Visual Merchandiser or Product Manager.

MBA in Sports Management:

Sports is one of the most preferred pastimes all over the world. India, being a marvellous home to all kinds of competitive sports, offers an expandable scope for MBA in Sports Management. MBA in Sports Management includes the curriculum focusing on the development of sports activities or sports events. Those having pursued an MBA in Sports Management develop a knack to budget, organize, control, direct and audit sports events/activities.

Eligibility Criteria for MBA in Sports Management:

  1. The aspirant should have pursued graduation from any of the recognized universities.
  2. The aspirants must clear the entrance exams like MAT, GMAT, XAT or CAT.
  3. Top business schools offer this program and they may conduct a personal interview or Group Discussion (GD) or both.

Scope for MBA in Sports Management:

Those having pursued an MBA in Sports Management can apply for government jobs. One can oversee an excellent career as a marketing or advertising manager. This is the field has offered some of the highest compensations worldwide. One can go ahead even as an organizer of a sporting event. Miscellaneous tournaments in India and abroad welcome the young blokes having pursued an MBA in Sports Management.

MBA in Aviation Business Management:

The nation currently thrives on air travel. More than 350 airports are under construction in India. This development has created a new demand. It’s the demand for thousands of business management professionals. Right from the newly established to the best college for MBA in India would welcome warmest responses from the MBA (Aviation Business Management) aspirants. MBA in Aviation Business Management presents unique and concrete syllabus to grow in one of the finest PG programs available today.

Eligibility Criteria for MBA in Aviation Business Management:

  1. The aspirant should have pursued graduation from any of the recognized universities.
  2. The aspirants must clear the entrance exams like MAT, GMAT, XAT or CAT.
  3. Top business schools offer this program and they may conduct a personal interview or Group Discussion (GD) or both.

Scope for MBA in Aviation Business Management:

India is all set to witness hundreds of career prospects in Aviation Business Management. Those having pursued MBA in Aviation Business Management can go ahead in the industries like Air Cargo operations, Aviation Fuel Companies, Allied Aviation service provision, National and International Airlines, National and International Airports and Aerospace Regulatory Divisions.

MBA in Logistics and Supply Chain Management:

MBA in Logistics and Supply Chain Management focuses on shaping managerial skills in the aspirants. It caters extensively to the logistics and supply chain management and fostering the relevant approaches in those pursuing the program. Logistics and supply chain would be an industry accommodating an active demand by companies and markets.

Eligibility Criteria for MBA in Logistics and Supply Chain Management:

  1. The aspirant should have pursued graduation from any of the recognized universities.
  2. The aspirants must clear the entrance exams like MAT, GMAT, XAT or CAT.
  3. Top business schools offer this program and they may conduct a personal interview or Group Discussion (GD) or both.

Scope for MBA in Logistics and Supply Chain Management:

Dozens of businesses worldwide are continuously on the lookout for young minds and new intellects. Logistics and supply chain management is no exception to it. Miscellaneous opportunities are available across domains like general management, business operations, operational management, entrepreneurship and project analysis. Logistic analysis, logistic management, sales office, material plans, Research domains and Business Development Manager are some of the most relevant areas.

Career prospects, average salaries and job roles for graduates of each MBA program

MBA in Marketing

MBA in Marketing is a two-year postgraduate programme in marketing fundamentals where you have scope to progress in the fields of customer relationship management, sales management, product development, advertising, e-business, retail marketing, and distribution management. MBA graduates in marketing have diverse scope to apply in any type of industry, be it Information Technology (IT), hotels, hospitals, aviation, manufacturing, textiles, exports, etc.

Career progression for marketing

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

4 - 9 Lacs

9 - 16 Lacs

> 16 Lacs

Job role

Territory Manager

Product Marketing Manager

Marketing Communications Manager

Business Development Executive

Regional Lead - Business Development

Head - NRI Marketing

Pre-Sales Executive

Business Development Manager

General Manager - Strategic Marketing

Business Analyst

Team Head - Strategic Sales

Product Manager

Management Trainee

Associate Consultant

Strategic Marketing Consultant

Self - Employment

Compensation commensurate with the efforts put in

MBA in Finance

MBA in Finance is a two-year postgraduate programme that imparts financial management expertise to individuals. The professionals pursuing an MBA in Finance have ample career opportunities in the areas of consulting, structured finance, stock and commodity markets, mutual fund houses, equity analyst firms, financial planning and wealth management, investment banking, assurance, compliance, and insurance. If they are planning to start something of their own, they can try their hand in the areas of wealth management, financial planning, and investment advisory services.

Career progression for Finance

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

4 - 8 Lacs

8 - 12 Lacs

> 12 Lacs

Job role

Financial Analyst

Fund Manager

VP - Financial Reporting

Financial Modeling Associate

Financial Modeling Manager

Head - Financial Modeling

Risk Assurance Analyst

Risk Manager

Director - Corporate Risk Management

Compliance Analyst

Compliance Specialist

Compliance Manager

Structured Finance Analyst

Structured Finance Specialist

Structured Finance Manager

Self - Employment

Compensation commensurate with the efforts put in

MBA in Human Resource Management

MBA in Human Resource Management is a two-year postgraduate programme to impart strategic training on human resource management in corporate organisations. It's one of the most sought-after programmes that helps the students pursue careers that involve the acquisition, development, and retention of high-quality employees. This includes staffing, planning, recruitment, and selection of employees, training and development, performance management, leadership, compensation and benefits administration, employee relations, and employee health, safety, and security.

Career progression for Human Resources

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

4 - 6 Lacs

6 - 12 Lacs

> 12 Lacs

Job role

Benefits Specialist

Benefits Manager

Senior Employee Benefits Manager

Client Facing Human Resources Specialist

Brand Manager

VP - People Manager

Compensation Analyst

HR Generalist

Head - Compensation and Benefits

Management Trainee - Human Resource

HR Manager

Head - Human Resource

Campus Recruitment Specialist

Campus Recruitment Lead

Country Head - Campus

Self - Employment

Compensation commensurate with the efforts put in

Banking, Finance, and Allied Services

As the banking and finance sectors have modernised over the past few years, an MBA in Banking, Finance, and Allied Services allows students to combine academic rigour with enhanced financial skills. This programme will allow students to explore diverse opportunities in the private or public financial sectors, such as banks, regulation companies, auditing companies, etc.

Career progression for Banking, Finance & Allied Services

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

5 - 10 Lacs

10 - 16 Lacs

> 16 Lacs

Job role

Universal Banker

Sr. Relationship Manager

Zonal Head

Credit Analyst

Sr. Credit Associate

Branch Credit Manager

Management Trainee

Sr. Branch Manager

Regional Manager

Sr. Associate Banking

Assistant Manager

Branch Manager

Risk Analyst Investment Banking

Assistant Risk Manager

Manager - Risk and Regulation Policy

Self - Employment

Compensation commensurate with the efforts put in

MBA in International Finance and Accounting (integrated with ACCA)

MBA in International Finance and Accounting (integrated with ACCA) prepares the students to become qualified accountants. The ACCA certification is like a cherry on top of the cake that increases their employment opportunities as employers value the skills and knowledge acquired through this course. A career in finance and accounting offers the opportunity to work in a variety of roles and industries with excellent financial reward.

Career progression for Finance and Accounting (integrated with ACCA)

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

6 - 12 Lacs

12 - 20 Lacs

> 20 Lacs

Job role

Audit Associate

Team Lead - Audit

Audit Manager

Risk Assurance Analyst

Risk Manager

Director - Corporate Risk Management

Risk Analyst Investment Banking

Assistant Risk Manager

Manager - Risk and Regulation Advisory

Management Trainee

Sr. Branch Manager

Regional Manager

Self - Employment

Compensation commensurate with the efforts put in

MBA in Logistics and Supply Chain Management

The MBA in Logistics and Supply Chain Management provides students with knowledge of all functional areas of an organisation. Students can choose this course to prepare themselves as entrepreneurs or to pursue professional careers as logistics analysts, sourcing specialists, global supply analysts, purchasing managers, and so on.

Career progression for Logistics and Supply Chain Management

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

5 - 9 Lacs

9 - 15 Lacs

> 15 Lacs

Job role

Specialist Officer

Sourcing Manager

Deployment Specialist

Logistics Specialist

Purchasing Manager

Supply Chain Consultant

Executive

Project Manager

Sourcing Head

Analyst

Senior Consultant

Head Procurement

Supply Chain Management Specialist

Strategic Sourcing Analyst

Senior Manager Operational Excellence

Self - Employment

Compensation commensurate with the efforts put in

MBA in Systems and Operations Management

As the manufacturing industry grows with each passing day, it is undeniable that there will be numerous job opportunities for individuals pursuing an MBA in systems and operations management. The postgraduates of this degree programme can apply for lucrative job positions in manufacturing industries such as automobiles, engineering goods, heavy machinery, iron-steel and other metal industries, chemical and fertiliser industries, telecom, IT, and energy sectors, services industries, etc.

Career progression for Systems and Operations Management

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

4 - 12 Lacs

9 - 16 Lacs

> 16 Lacs

Job role

Project Coordinator

Project Associate

Project Manager

IT Operations Executive

Sr. Operations Analyst

Operations Managers

Project Management Executive

Assistant Project Manager

Project Managers

Pre - Sales Executive

Team Head - Strategic Sales

Product Manager

Business Analyst

Associate Consultant

Principal Consultant

Self - Employment

Compensation commensurate with the efforts put in

MBA in Business Analytics

MBA in Business Analytics is a two-year postgraduate programme that trains students to collect, store, and analyse data for improving business efficiency. With the digital universe having data of 2.7 zettabytes in the most unstructured manner, it can be safe to say that there are ample opportunities to excel in this field.

Career progression for Business Analytics

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

4 - 12 Lacs

12 - 18 Lacs

> 18 Lacs

Job role

Business Intelligence Analyst

Business Intelligence Manager

Business Intelligence Head

Big Data Anaytics Specialist

Big Data Anaytics Manager

Big Data Anaytics Head

Market Research Analyst

Manager - Market Research

Head - Market Research

Junior Data Analyst

Data Analyst

Data Scientist

Program and Marketing Executive

Program and Marketing Manager

Data Strategist

Self - Employment

Compensation commensurate with the efforts put in

MBA in Entrepreneurship and New Venture Creation

The MBA programme is a unique combination of entrepreneurship and management that brings together core management principles with an appreciation and awareness of entrepreneurship. This postgraduate programme provides extensive engagement to students through hands-on, real-life experiential learning to imbibe the essence of creating, managing, and sustaining enterprises.

MBA in Aviation Management

MBA in Aviation Management is a tailor-made MBA programme to expose the majority of the Indian population to the concept of aviation. As several Indians have still not been accustomed to this industry, there is a massive pool of untapped potential for investors from India and abroad. This dynamic and ever-evolving market is likely to create a plethora of opportunities for aspirants in industries such as aviation regulatory authorities, national and international airports, national and international airlines, ground handling companies, air cargo operators, aviation fuel companies, MO companies, global travel and tourism operators, and allied aviation service providers.

Career progression for Aviation Management

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Job role

Specialist Officer

Sourcing Manager

Air Traffic Controller

Logistics Officer

Air Cargo Manager

Supply Chain Consultant

Airport Terminal Junior Executive

Aviation Security and Safety Manager

Aviation Instructor

Airline HR Executive

Airline Personnel Manager

Head - Aiport Marketing

Airline Security and Safety Executive

Flight Analyst

Airport Manager

MBA in Sports Management

As thrilling as the sports industry is, it also offers varied job opportunities in this field after the completion of this postgraduate programme. Individuals pursuing an MBA in Sports Management will be able to explore opportunities in sports franchises, sports leagues, sports teams, sports merchandise manufacturers (Nike, Adidas, Reebok, etc.), event management firms, sports broadcasters, sports management MNCs, player management, national sporting associations, government and private sports authorities, recreation facilities, fitness clubs, educational institutes, etc.

Career progression for Sports Management

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

3 - 7 Lacs

7 - 12 Lacs

> 12 Lacs

Job role

Sports Management Executive

Assistant Sports Manager

Sports Manager

Junior Sports Nutritionist

Senior Sports Nutritionist

Sports Nutritionist Instructor

Athletic Specialist

Athletic Manager

Athletic Director

Merchandising Executive

Manager - Merchandising

Strategic Head - Merchandising

Marketing and Sales Executive

Manager - Marketing and Sales

Head - Marketing and Sales

Self - Employment

Compensation commensurate with the efforts put in

MBA in Luxury and Fashion Management

India is growing at a fast pace when it comes to luxury and fashion management these days. Not only are foreign luxury brands entering India, but there are several ingenious local brands coming up too that are dominating the luxury and fashion industries. With so much happening in terms of financial growth, it is imperative that it create numerous job opportunities in this sector. Students pursuing an MBA in Luxury and Fashion Management can take up different administrative and managerial roles in leading luxury and fashion brands like Celine, Gucci, Dior, Calvin Klein, H&M, etc.

Career progression for Luxury and Fashion Management

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

3 - 6 Lacs

7 - 12 Lacs

> 12 Lacs

Job role

Fashion and Luxury Specialist

Fashion and Luxury Manager

VP - Fashion and Luxury

Junior Fashion Retail Buyer

Fashion Retail Buyer

Fashion Retail Consultant

Brand Specialist in Luxury Brands

Brand Manager in Luxury Brands

Digital Marketing Head - Fashion & Luxury Brands

Social Media Specialist in Luxury

Social Media Manager in Luxury

Operations Head - Fashion and Luxury Retail Category

Luxury Retail Executive

Luxury Retail Manager

Marketing Head in Luxury Retail Category

Self - Employment

Compensation commensurate with the efforts put in

MBA in Digital Business

An MBA in Digital Business opens diverse opportunities for you in the field of digital media and marketing. There is a huge demand for professional digital marketers in established companies, start-up businesses, and solo entrepreneurial and freelancing ventures who can navigate the system and get maximum digital reach for their organisation or entity.

Career progression for Digital Business

Industry Exposure

Entry Level
(0-3 years)

Mid-Senior Level
(6-9 years)

Advanced Level
(6+ years)

Salary
(in Indian rupees/annum)

3 - 5 Lacs

6 - 10 Lacs

> 10 Lacs

Job role

Digital Marketing Specialist

Digital Marketing Manager

VP - Digital Marketing

Social Media Executive

Social Media Lead

Head - Social Media

Market Research Analyst

Market Research Lead

Market Research Manager

SEO Executive

Senior SEO Executive

SEO Manager

Branding Specialist

Team Lead - Branding

Brand Manager

Self - Employment

Compensation commensurate with the efforts put in

Differentiation between MBA programs in terms of emphasis on theoretical learning vs practical exposure

The MBA programme is such a holistic course that it allows the amalgamation of practical and theoretical learning for its pursuers. Getting a degree is not important, but having adequate knowledge of what you learn helps shape your career. If you consider MBA programmes, theoretical and practical knowledge are like two sides of the same coin. While both of them are equally important, they also have some differences that set them apart from each other.

Particulars

Practical Learning

Theoretical Learning

Definition

Practical learning is the knowledge acquired from the day-to-day activities that we do or from real-life scenarios. It is also known as hands-on-learning.

Theoretical knowledge gives you a deeper understanding of a concept or a topic through reasoning, and evidence.

Nature of learning

It answers the questions – HOW?

For example –

· How can one maintain hierarchy in an organization?

 

It answers the question – WHAT & WHY

For example-

· What is a hierarchy in an organization?

· Why do you need to follow hierarchical matrix in an organization?

Source of acquisition of knowledge

Students can gain practical learning through internships, industrial visits, onsite training, etc.

Students can gain theoretical knowledge through books, e-books, online resources, seminars/webinars, etc.

Benefits of exposure

Practical learning helps you to get an extra edge over your resume and increases your chances of employment.

Theoretical learning gives you enough knowledge and exposure to make it through the hiring process.

Importance of internships and industry projects in MBA programs

Have you ever been asked about your experience even though you have had none because you are a fresher? Well, this is a fundamental problem that is observed by several professionals who are transitioning into their corporate careers. That’s where internships and industry projects come into the picture. By definition, an internship is an official or formal programme that imparts practical experience for newcomers in an occupation or profession. Industrial projects, on the other hand, are assignments given to students after they have visited any industry or corporate setting where they need to discuss their findings and learnings.

So, what are the benefits of doing these internships and industry projects in MBA programmes? Let’s discuss.

  • Get first-hand corporate experience: Whether you are doing an internship or visiting onsite for your project, the practical exposure garnered during this time will provide you with first-hand corporate experience. When you meet new people every day and discover new roles and challenges in a practical setting, you understand the ground reality and get an idea of how to prepare yourself for the same.
  • Build a diverse chain of network: Industrial visits or internships provide you with life-time opportunities to interact and build bond with your trainers and other professionals working there. Besides learning from them, you can also create diverse network channels to benefit you in your future endeavours.
  • Opportunity to convert your internship to full-time employment: Sometimes, your trainer or mentor becomes so impressed with your skill set (hard skills and soft skills) that he or she feels that you can be the right fit for a role in the organisation.
  • Bring in valuable industry feedback: After going through an internship or an industrial visit, you are rewarded with a certificate of experience that will help you make an impression on the recruiters during the hiring process. This valuable industry feedback will give you the competitive edge that will set you apart from your competitors.

Impact of specialization in MBA on future job prospects and career growth

It is an undeniable fact that the marketplace is growing every day, and with this, more job prospects and career opportunities are also expected to grow exponentially. However, this also means that the competition is also going to increase as the population of the world is not decreasing at any point in time. According to a leading statistical agency, employment in the business sector is projected to grow by five percent between 2019 and 2029. As there are so many undergraduate students in India trying to make a lucrative career, the best way to stand out in a crowd of business graduates is to earn your MBA.

Let us take some examples and observe how different MBA specialisations will have a significant impact on future job prospects and career growth.

  • MBA in Human Resources: The people are the backbone of any company. No organisation can grow without manpower. And who manages and takes care of this manpower? An MBA in Human Resources Management paves the pathway for graduates who want to make a difference in employees’ lives. You can work in different areas related to human resource management, such as recruitment, operations, employee relations, employee benefits, training and development, etc.
  • MBA in Marketing: Can an organisation thrive if it cannot cater to the dynamic needs of its customer base? That’s where marketing comes in; it prepares the individuals to create, promote, price, and manage products and services. An MBA in marketing allows you to dwell into several areas such as market research, market analysis, product development, distribution, etc.
  • MBA in Finance: Finance holds the organisation together, and considering the fast-paced world we are living in, there are ample opportunities for those who want to pursue an MBA in this field. Financial analysts collect operational data, establish costs for services and goods, provide cost analysis for companies, and analyse trends. MBA graduates in finance can grow in several domains, such as investment, banking, and other financial allied services.
Read More >
Education
10 Apr 2023
Different MBA Entrance Exams in India and tips to help you in the MBA preparation

Are you an MBA aspirant looking forward to getting enrolled in a top B-school in India? Earlier MBA admissions were based on merit but things have changed over the past few decades. With an increasing number of candidates showing their interest in an MBA, several reputed colleges have also changed their criteria for admissions. The world is seeing an upsurge of MBA aspirants since a while. An MBA entrance exam gives a concrete platform to an aspirant. Today, entrance exams have become a prerequisite for many UG programs and PG programs. The MBA isn't an exception. Several popular MBA entrance exams are the Common Admission Test (CAT), Management Aptitude Test (MAT), Common Management Aptitude Test (CMAT) and Maharashtra Common Entrance Test (MAH-CET). Xavier Aptitude Test (XAT) and Graduate Management Admission Test (GMAT) are the other MBA entrance exams.

Therefore, if you too are one of those looking out for answers to your burning questions related to MBA entrance exams, here are we with information that is going to help you in your preparation!

Overview of the different types of questions that can appear in each section of MBA entrance exams
CAT (Common Admission Test)
Number of Questions 66
Allotted Time Duration 2 hours and 40 minutes
Type of Questions 48 MCQs & 18 Non- MCQs
Exam Conducting Body IIM
Exam Level National level Entrance Exam
Exam Section under CAT:

Section 1: Verbal Ability & Reading Comprehension (VARC)

  • Reading Comprehension
  • Para Jumbles
  • Para Summary
  • Odd Sentence Out

Section 2: Data Interpretation & Logical Reasoning (DILR)

  • Set Theory (Variables)
  • Set Theory + Puzzles
  • Puzzles with Additional Data
  • Coding-Decoding and Series

Section 3: Quantitative Aptitude (QA)

  • Number System
  • Algebra
  • Arithmetic
  • Geometry
  • Mensuration
MAT (Management Aptitude Test)
Number of Questions 200
Allotted Time Duration 2.5 hours
Type of Questions MCQs
Exam Conducting Body All India Management Association (AIMA)
Exam Level National level Entrance Exam
Exam Section under MAT:

Section 1: Language Comprehension

  • Verb
  • Noun
  • Pronoun
  • Adjective
  • Adverb
  • Antonyms & Synonyms
  • One Word Substitution
  • Idioms/Phrases
  • Vocabulary
  • Sentence Correction
  • Para Jumble a
  • Reading Comprehension.

Section 2: Intelligence & Critical Reasoning:

  • Family Tree
  • Course of Action
  • Arrangement
  • Pie Chart
  • Calendars
  • Statement Conclusions
  • Strong Arguments and Weak Arguments
  • Puzzles
  • Series
  • Blood Relations
  • Coding & Decoding
  • Visual Reasoning
  • Syllogisms and Graphs

Section 3: Data Analysis & Data Sufficiency

  • Line Graph
  • Bar Graph
  • Caselet
  • Pie Chart
  • Data Comparison
  • Quantitative Comparison
  • Data Sufficiency

Section 4: Mathematical Skills

  • Algebra
  • Geometry
  • Trigonometry
  • Mensuration
  • Modern Maths

Section 5: Indian & Global Environment

  • Current Affairs and Static GK.
XAT (Xavier Aptitude Test)
Number of Questions 105
Allotted Time Duration 3.5 hours
Type of Questions MCQs
Exam Conducting Body Xavier School of Management
Exam Level National level Entrance Exam

Section 1: Verbal and Logical Ability

  • Reading Comprehension
  • Vocabulary
  • Analogy
  • Parajumble
  • Grammar
  • Critical Reasoning

Section 2: Decision Making

  • Data Arrangement
  • Conditioning
  • Grouping
  • Complex Arrangement
  • Caselets
  • Assumptions
  • Premises
  • Conclusions

Section 3: Quantitative Ability & Data Interpretation

  • Arithmetic
  • Geometry
  • Mensuration
  • Percentage
  • Surds and Indices
  • Algebra
  • Mensuration
  • Bar Diagrams
  • Pie Charts
  • Tables
  • Data Interpretation

Section 4: General Knowledge

  • Science
  • Economy
  • Business
  • Politics
  • Static GK
  • Sports
  • Prize and Award
  • World
  • Government
  • Constitution of India
NMAT (Xavier Aptitude Test)
Number of Questions 108
Allotted Time Duration 2 hours
Type of Questions MCQs
Exam Conducting Body Graduate Management Admission Council (GMAC)
Exam Level National level for PG admission

Section 1: Language Skills

  • Reading Comprehension
  • English Grammar
  • Word Meaning
  • Verbal Ability

Section 2: Quantitative Skills

  • Trigonometry
  • Geometry
  • Algebra
  • Mensuration
  • Modern Maths

Section 3: Logical Reasoning

  • Coding-Decoding
  • Critical Reasoning
  • Puzzles
  • Blood Relations
  • Statement Conclusions
  • Number Series
CMAT (Common Management Admission Test)
Number of Questions 100
Allotted Time Duration 3 hours
Type of Questions MCQs
Exam Conducting Body National Testing Agency (NTA)
Exam Level National level Entrance Exam

Section 1: Quantitative Techniques & Data Interpretation

  • Algebra
  • Time-Speed-Distance
  • Alligation & Mixtures
  • Geometry
  • Graph
  • Quadratic and Linear Equations

Section 2: Logical Reasoning

  • Analytical Reasoning
  • Linear Arrangements
  • Number Series
  • Matrix Arrangements
  • Blood Relationship Tests

Section 3: Language Comprehension

  • Reading Comprehension
  • Grammar
  • English Usage Errors
  • Parajumbles

Section 4: General Awareness

  • Economy
  • Business
  • World
  • Politics
  • Sports
  • Culture & Society

Section 4: Innovation & Entrepreneurship

Overview of the marking scheme and how it affects the overall score
CAT (Common Admission Test)

Total Marks = 198

Type of Questions CAT Marking Scheme Negative Marking in CAT
MCQ +3 -1
Non-MCQ +3 0
Unattempted Answers Not Applicable Not Applicable
MAT (Management Aptitude Test)

Total Marks = 800

Type of Questions MAT Marking Scheme Negative Marking in MAT
MCQ +1 -0.25
XAT (Xavier Aptitude Test)

Total Marks = 105

Type of Questions XAT Marking Scheme Negative Marking in XAT Unanswered Questions in XAT
MCQ +1 -0.25 -0.10 for more than eight unanswered consecutive questions

 

NMAT (Xavier Aptitude Test)
Type of Questions NMAT Marking Scheme Negative Marking in NMAT
MCQ +3 Nil
CMAT (Common Management Admission Test)
Type of Questions CMAT Marking Scheme Negative Marking in CMAT
MCQ +4 -1
Recommended study materials and resources for MBA entrance exams

Every year, more than 2 lakh people appear for MBA entrance exams, and this number is likely to go up every year. Although there are more candidates, seats in the country's top business schools are limited. This makes MBA entrance exams one of the most competitive formats and requires a lot of dedication and commitment by the candidates.
So, to help you out, here are some recommended study materials and resources that can help MBA aspirants prepare for their entrance exams. There are several books available on the market for CAT, MAT, XAT, NMAT, and GMAT 2023 preparation. The following are the books available:

CAT (Common Admission Test)
Sl. No. Section Book name and author
1 Quantitative Aptitude How to Prepare for Quantitative Aptitude for CAT (With CAT Practice Tests On Pull Marks)
- Arun Sharma
Quantitative Aptitude Quantum CAT
- Sarvesh K Verma
Quantitative Aptitude for Competitive Examinations | 7th Edition
- Abhijeet Guha
2

 

Verbal Ability & Reading Comprehension How to Prepare for Verbal Ability and Reading Comprehension for CAT
- Arun Sharma
Verbal Ability and Reading Comprehension for CAT, 4e
- Nishit K Sinha
Verbal Ability & Reading Comprehension
- Ajay Singh
3

 

Data Interpretation and Logical Reasoning

 

How To Prepare For Data Interpretation for CAT (With CAT Practice Tests On Pull Marks)
- Arun Sharma
Logical Reasoning and Data Interpretation for CAT, 7th Edition
- Nishit K Sinha
A Modern Approach To Logical Reasoning
- R. S Aggarwal
MAT (Management Aptitude Test)
Sl. No. Section Book name and author
1 Language Comprehension How to Prepare for Verbal Ability and Reading Comprehension for CAT
- Arun Sharma and Meenakshi Upadhyay
Word Power Made Easy
- Norman Lewis
Verbal Ability & Comprehension for MBA Exams
- Aditya Choudhary Bharat Patoudi
2 Intelligence and Critical Reasoning  How to Prepare for Logical Reasoning for the CAT
- Arun Sharma
Logical Reasoning and Data Interpretation for CAT, 7th Edition
- Nishit K. Sinha
A Modern Approach To Logical Reasoning
- R.S Aggarwal
- R. S Aggarwal
3 Data Analysis and Sufficiency Data Interpretation and Data Sufficiency
- Ananta Ashisha
How to Prepare For Data Interpretation (7th Edition)
- Arun Sharma
Data Interpretation & Data Sufficiency for CAT/XAT/IIFT/CMAT/MAT/Bank PO/SSC
4 Mathematical Skills Mathematics For MBA Entrance Examinations
- R.S Aggarwal
How to Prepare For Quantitative Aptitude
- Arun Sharma
Magical Book on Quicker Maths
- M. Tyra
5 Indian & Global Environment Objective General Knowledge
- Sunil Kumar Singh, Sanjiv Kumar, Rani Ahilya, Renu Sinha, R. P. Suman, Sanjeev Kumar
Manorama Yearbook 2023 with General Knowledge
The Mega Yearbook 2023 for Competitive Exams - 8th
XAT (Xavier Aptitude Test)
Sl. No. Section Book name and author
1 Quantitative Ability and Data Interpretation Quantitative Aptitude Quantum CAT
- Sarvesh K Verma
Quantitative Aptitude for the CAT, 5th edition
- Nishit K. Sinha
Quantitative Aptitude for All Competitive Examinations
- Abhijit Guha
2 Verbal Ability and Logical Reasoning How to Prepare for Verbal Ability and Reading Comprehension for CAT
- Arun Sharma and Meenakshi Upadhyay
PSC for VA for CAT
- Nishit K. Sinha
Analytical Reasoning
- M.K Pandey
3 Decision making Decision Making Essentials You Always Wanted To Know
- Vibrant Publishers & Mark Koscinski
The Decision Book
- Mikael Krogerus & Roman Tschäppeler
4 General Knowledge Same as MAT

 

NMAT (Xavier Aptitude Test)
Sl. No. Section Book name and author
1 Language Skills How to Prepare for Verbal Ability and Reading Comprehension for CAT
- Arun Sharma
Verbal Ability and Reading Comprehension for CAT, 4e
- Nishit K. Sinha
Wren & Martin High School English Grammar & Composition
2  Logical Reasoning How To Prepare For Data Interpretation
- Arun Sharma
Logical Reasoning and Data Interpretation for CAT, 7th Edition
- Nishit K. Sinha
3 Quantitative Skills Quantitative Aptitude
- R. S Aggarwal
How to Prepare for Quantitative Aptitude for CAT (With CAT Practice Tests On Pull Marks)
CMAT (Common Management Admission Test)
Sl. No. Section Book name and author
1 Language Comprehension How to Prepare for Verbal Ability and Reading
- Arun Sharma
Verbal Ability and Reading Comprehension for CAT, 4e
- Nishit K. Sinha
Trishna's Verbal Ability and Logical Reasoning for the CAT and Other MBA Examinations
- T.I.M.E
2 Quantitative Aptitude How to Prepare for Quantitative Aptitude for CAT (With CAT Practice Tests On Pull Marks)
- Arun Sharma
Quantitative Aptitude
- Dr RS Aggarwal
Quantitative Aptitude Quantum CAT
- Sarvesh K. Verma
3 Logical Reasoning How to Prepare for Logical Reasoning for the CAT
- Arun Sharma
Logical Reasoning and Data Interpretation for the CAT
- Nishit K. Sinha
4 General Awareness The Hindu Business Line
Economic Times
Financial Express
Wall Street Journal
Overview of the admission process and criteria used by MBA colleges in India

CMS Business School is one of the most ambitious and leading business schools in India that puts innovation first by providing qualitative learning and leadership development to its students. So, if you want to apply for your dream MBA at CMS Business School, you will have to follow either of the two options.

Option A: Appear for JET (Jain Entrance Test)
Levels 1: JET Written Test
Sl. No. Sections No. of questions Marks
1 Section A: Reading Comprehension 20 20
2 Section B: Data Analysis 25 25
3 Section C: Mathematical Skills 25 25
4 Section D: Intelligence & Critical Reasoning 25 25
5 Section E: Indian & Global Environment 25 25
  Total 120 120

Guidelines:

  • Duration of the exam = 120 mins
  • Type of questions = MCQs
  • All questions are mandatory and there is no negative marking for wrong answers.
Level 2: Essay Writing

 You will be asked to write an essay on a given topic for duration of 10-15 minutes.

Level 3: Presentation

 The topics for the presentation are updated in the dashboard.

Level 4: Personal Interview

It focusses on subject knowledge, goal clarity, communication skills, attitude, academic credentials, work experience and achievements.
Note: The final result will be based upon the performance in Essay Writing, Presentation and Personal Interview.

Option B: Appear for JET (Jain Entrance Test)

If you are not appearing for JET, you can still enroll in JET with minimum score in MAT/CAT/XAT/NMAT/GMAT.

Competitive Exam Minimum Score / Percentile
September, December 2022, February, May MAT 2023 Score of 550 and above
NMAT 2022-23 Score of 160 and above
CAT 2022 Score of 50 percentile and above
GMAT 2022-23 Score of 50 percentile and above
CMAT 2023 Score of 50 percentile and above
XAT 2023 Score of 50 percentile and above
Overview of the career prospects after completing an MBA program
Sl. No. Name of specializations Scope
1 Human Resource Management
  • Director-HR
  • HR Manager
  • Team Leader
  • Assistant HR Manager
  • Regional HR Manager
2 Finance
  • Assistant Vice President – Finance/Corporate Banking Finance Manager
  • Financial Analyst
  • Senior Business Analyst
3 Marketing
  • Marketing Manager
  • Brand Manager
  • Sales Manager
  • Market Research Analyst
  • Product Manager
4 Business Analytics
  • Data Scientist
  • Business Analyst
  • Qualitative Analyst
  • Business Intelligence Expert
  • Data Analyst
  • Business Analyst (Project Manager)
5 Logistics and Supply Chain Management
  • Logistics Manager
  • Supply Chain Analyst
  • Logistics Analyst
  • Shipping Coordinator
  • Inventory Manager
  • Global Logistics Manager
  • Procurement Manager
Strategies for time management during the exam

We all know that "time and tide waits for none."
Interestingly, time seems to run faster when we are inside the examination hall. However, at that time, there is no way out but to write faster, which can impact your handwriting and affect your overall scores. This implies that no matter how hard you work, it will all be in vain if you cannot manage your time efficiently.
That’s why we have come up with 5 effective strategies that can help you with time management during the exam:

  • Prepare and Stick to a Routine: It is very important for every student to have a sense of direction while studying. Therefore, making a proper study routine will help you analyse your weak and strong points and prepare in advance.
  • Solve the test papers along with a timer: Since exams have different formats, it is advisable to solve them as per the time requirement so that you can accustom yourself with it. Keep enough time to revise your answers too!
  • Solve the questions with the highest marks first: The questions that have the highest marks are also the ones that need the most attention and time. Therefore, you must start by solving them first so that you can adjust your remaining time for the MCQs or short questions.
  • Answer the easy questions in the beginning: A lot of us get stuck with the hard questions and waste our time trying to solve them. This kills our time and prevents us from answering the ones that we know. So, you must answer the easy ones and then save the difficult ones for the end.
  • Read your questions carefully: A lot of us make this mistake time and again. We do not read the question properly and start answering it blatantly. By the time we realise that we have made a mistake during revision, it’s too late. Therefore, read every question and the options properly to avoid time choking.
Discussion of common mistakes made by MBA aspirants during the exam preparation process and how to avoid them.

The journey to your destination, i.e., your dream MBA College, is long and full of hurdles. However, it is evident that one is bound to make mistakes during this entire journey, which can sometimes be repetitive and totally unavoidable. So, here are some common mistakes that are often made by MBA aspirants during the exam preparation process and ways in which they can avoid them.

  • No daily routine plan: Although a lot of the aspirants work hard, many times they work directionless, which means studying without a well-defined timetable. Having a timetable helps one analyse their strengths and weaknesses and plan their day properly.
  • Ignoring the syllabus: Many students often study without knowing the topics that need to be covered. Some of them also skip some topics because they think they're not that important. This is a major setback, and one must study as per the syllabus of the entrance exam they are sitting for.
  • Not solving enough mock papers before the main exams: Mock tests provide guidelines to MBA aspirants and aid in their preparation. However, many people skip practising them, which is definitely not recommended for MBA aspirants.
  • Lack of devotion towards each topic: A lot of individuals often jump from one topic to another because they are in a hurry to complete the syllabus. Due to this, they lack clarity on certain topics, which can impact their performance if they face such questions in the exam hall. So, one must devote adequate time to understand and comprehend each topic carefully.
  • Having a ‘Giving up’ attitude in the middle of the journey: It is understandable that MBA entrance exams can be difficult and demanding. There may be times when one can feel demotivated and like ‘giving-up’. However, one must not let the negative thoughts overpower them and push themselves forward till they make it. Self-motivation is the key to staying on track.
The role of mock tests and sample papers in MBA entrance exam preparation

Many of us do not give enough importance to mock tests and sample papers during MBA entrance exam preparations. But we ignore the fact that these mock exams can actually prepare us for the entrance exam more effectively than any other strategy possible.

  • Ace Time Management: When you solve mock tests and sample papers with a timer, it helps you pace yourself to complete each section within the timeline.
  • Familiarity with exam pattern: Solving mock tests and sample papers allows you to get used to the format of the questions, ranging from all the topics the questions are about to which topics are more important than others. As a result, you will be more likely to know what to expect on the exam and be better equipped to respond to the questions.
  • Ability to solve diverse questions: When you start practising from a varied range of mock and sample test papers, it allows you to get accustomed to different types of questions. You can become prepared during the exam period to face various kinds of questions.
  • Strengthen your abilities and improve your weaknesses. We all have different areas of strengths and weaknesses. So, when we practise the sample test papers, it gives us a reality check. It helps us understand what our core areas are and what the areas are where we need to improve and perform better.
  • Builds up confidence and reduces anxiety: Solving mock test papers gives us a real-time experience of how it will feel in the exam hall. This will make us more confident and reduce the unnecessary stress that can occur during the examination. It can turn out to be a great tool to minimise the risks that can happen during the real exam.
Some extra tips for those extra marks!

The MBA entrance exam gets divided into three sections. They include Verbal Ability, Reasoning Ability and Quantitative Ability. We must start by preparing short notes and quick mementoes.
Tips to ace the Verbal Ability section:

  • Be thorough with the rudiments of grammar. The best way to start is to read High School books.
  • Vocabulary doesn't just incorporate words and their correct comprehension. It revolves around words and the contexts they suit.
  • Start with etymology and root meanings of each word.
  • Study sample passages and try to find the meaning they imply.
  • Start with reading your most favourite literature.
  • Change the formal passages into creative or interactive versions.

Tips to ace the Reasoning ability section:

  • Reasoning section scrutinizes the comprehension skills of the candidates. Flawlessness, question selection and pace are the three necessary toolkits of this section.>
  • One must increase knowledge on the basics continuously and understand the overall syllabus.
  • One should try resolving the questions with various levels of difficulty.
  • One should go ahead and start verifying miscellaneous dictions and formulae that simplify each question.
  • Nothing suits reasoning abilities better than a lateral way to think and ideate on a solution.
  • Clarity while selecting the questions is necessary.
  • It's important to assert a parallel explanation each time the logics fail to ascertain.

Tips to ace the quantitative ability section:

  • We should start by analysing the level of our knowledge.
  • The test taker should try venturing beyond his/her erstwhile aptitude.
  • One can achieve it by improving one's natural reflexes while proceeding to each query.
  • One should take considerable efforts to select what one knows and omit what one doesn't.
  • One should avoid excessive calculations as they end up confusing even the stiffest candidates.
  • One should not use traditional methods or restrict their usage if they are found inapplicable.
  • Although routine or traditional calculations are necessary, one must try mental calculations.
  • It's necessary to cover complete syllabus.
  • No matter how adept we are at resolving the quantitative questions, we should keep track of each portion.

What are the last-minute tips to crack MBA entrance exams?

  • We should develop a thorough awareness of all that we have studied throughout the preparatory period.
  • It's important to realize that cracking the exam is more important than having covered the whole syllabus.
  • We should take a quick look at the various parts we find difficult.
  • It's necessary to verify our knack against the weightage of each topic we covered in the tenure.
  • We should subsequently ponder over the subjects that interested us since the outset.
  • And now, each short note and mementoes we developed will guide our way.
Importance of staying physically and mentally fit during the preparation phase

MBA exams can be physically and mentally demanding and exhaustive. If you cannot pass the entrance exams, it can lead to the loss of a year. Therefore, if you get sick or overstressed, it can undermine your efforts on these important tests. A state of good health-both physical and mental well-being-will help you create a positive life balance, and you can perform better in your exams.
Physical health is a very crucial aspect of your MBA preparation. Imagine getting a cold or flu just a week before your exams start! Due to this, your last week’s revision cycles and the final preparation can be heavily impacted. So, here are some of the tips that can help you stay physically fit to be able to use your 100% productivity and efficiency in the assessments.

  • Exercise is a healthy habit, and you can do it daily, at least for 30 minutes to an hour. You can do some moderate aerobic exercises that will help improve the blood flow and cardiovascular health, benefiting your brain.
  • You must eat proper meals at the right time. Do not skip your meal just because you think you are running short of time. Eat a balanced diet and try to include nuts and almonds to increase your memory power.
  • You must avoid junk food to prevent food poisoning, diarrhoea, etc., and should say no to cold items to avoid getting cold.

There’s another important aspect that we are failing to miss-'mental well-being’! Health is not just about being physically fit but also being mentally healthy. MBA entrance exams can be one such assessment that can cause you extreme anxiety and make you question your own self-esteem and confidence. The immense pressure and fear of failure among the students can impact their overall performance.
Therefore, to help you cope with the ever-increasing stress, we are here with some small yet valuable tips that can aid you in managing your mental health during your preparation phase for your MBAs!

  • Take small yet frequent breaks in between your daily routine. You will lose your focus if you just sit in a corner with your books the whole day.
  • Engage in group study. It can be interactive and will give you a pool of new ideas and ways to solve the complex questions.
  • Do not compromise on your sleep. Ensure that you are getting 7-8 hours of sleep per day to keep you rejuvenated and focused.
  • Practise meditation to keep stress at bay and enhance your concentration levels.
  • If you think that you are becoming more and more anxious, reach out for help. Confide in your parents, teachers, siblings, or anyone else whom you trust and share your feelings with them.

One must always remember that an exam-be it anything-can never be the determinant of success. There will be more opportunities and chances, so it is important that one is physically and mentally healthy for the same.

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Education
30 Mar 2023
Why do an MBA in Marketing? Career Options & Prospects

All of us are born with talents and skills that are unique to each other. It sets us apart and also creates our identity. This also implies that not all of us are expected to strictly follow protocols or perform mundane tasks on a daily basis. That’s why we have something called ‘marketing’ in every organisation.

If you are a creative person who has a knack for bringing innovation to the table every morning, marketing is the place to be. Marketing is a dynamic field that allows individuals to identify the needs of consumers and develop unique strategies that can help fulfil those needs. It sounds intriguing, but it is also difficult. That’s why people undergo professional training in this aspect, commonly referred to as an MBA (Masters in Business Administration) in Marketing.

Master in Business Administration is the most opted course among student. The reasons are obvious; lucrative careers, high salaries and endless opportunities. However, we have listed here six ways in which doing an MBA will change your life for good.

Impressive Job Titles and Corporates Giants to Work for
Look at the below titles

  • Foreign Trade Management
  • Managing Partnership and Networks
  • International Financial Reporting
  • MNC Logistics and SCM
  • Negotiation Skills for International Business Geopolitics
  • MNC Corporate Governance
  • International Derivatives Markets

Do they excite you? Or are you excited to work for an organization like Boston Consulting Group, Accenture, FedEx, Blue Dart, ONGC, Johnson & Johnson, Microsoft Corporation, Deutsche Bank, Morgan Stanley, and Pepsi, etc.? All the above-mentioned job titles and corporate giants have a huge requirement of marketing professionals who can make strategies at a global level. Lucrative salary and employee benefits are the additional things that you will enjoy with such respectable job titles.

Understanding Consumer Behaviour and Market Research

Consumer behaviour, also known as customer behaviour is the study of customers or consumers, especially those in a target market. It comprises recording and assessing the consumer’s behavioural, mental, and emotional responses to a product or service. This type of behaviour examines how a customer chooses a product, avoids a product, or has other specific buying habits. Thus, this concept transcends looking at what customers want and don’t want.

Factors that can affect the consumer behaviour:

  • Purchasing power: Purchasing power is the buying capability of a consumer, which influences their buying decisions. For example, a person who earns a daily wage of Rs. 10,000 would buy a bar of soap that costs Rs. 5 or 10 and would never buy a shower gel worth Rs. 200.
  • Marketing campaigns: This is a new trend in the market in which marketers try to attract customers through innovative marketing campaigns designed specifically to persuade them.
  • Personality traits: Everything from our upbringing to the type of company we keep has a significant impact on our purchasing habits and choices. For example, if you are used to seeing your mother buy clothes only when there is a mega sale, you are likely to follow in her footsteps when you grow up.
  • Individual preferences: Despite our upbringing or the type of advertising that we are exposed to, each of us has our own personal choices, which form an important part of consumer behaviour.
  • Economic conditions: Recessions or poor economic conditions can also have an impact on consumer behaviour. People in first-world countries, for example, will be willing to indulge in luxury items; however, the same cannot be said for war-torn or third-world countries.
  • Social influence: People are frequently concerned with "what others think of them." This is why we are always trying to show ourselves superior to others or leading a better life than others. These societal influences can also impact the consumer behaviour of several individuals.

What is the significance of Market Research in understanding Consumer Behaviour?

Performing market research helps businesses understand all the important components that can impact consumer behaviour. Market research is like an ocean; it progresses from primary to secondary research, and from qualitative to quantitative research. These can take the form of industry news sites, statistics sources, published studies, and more.

Surveys are an important component of market research. Several researchers use this method to understand where their target market lies and what influences consumer behaviour. It also allows them to make sound decisions and can help create a customer behaviour analysis report. This report consists of:

  • What customers perceive about the brand or product
  • How customers use products
  • How customers behave while researching, browsing products, etc. 

Digital Marketing and E-commerce Strategies

Whether it’s your birthday shopping on Myntra or ordering your favourite food from Zomato, we have come a long way in implementing digital marketing in our daily lives. Gone are the days when we would put up posters and do field-level activities as the only form of marketing. With time, we have surpassed the traditional means of marketing initiatives and adopted technologies in the process. That has led to the evolution of digital marketing, also known as online marketing, which is the promotion of brands to connect with potential end-customers with the help of the internet and other forms of digital communication. Digital marketing is comprised of not only social media, email, and web-based advertising, but also text and multimedia messages as marketing channels.
Nowadays, digital marketing has conquered every field. This is because of the rapid globalisation that has caused organisations to adopt digital means of communication for branding and promotion. One such industry that has reaped the benefits of digital marketing is the e-commerce industry. E-commerce allows you to shop, buy, order, or purchase anything and everything that is available online. So, here are some recommended e-commerce strategies that every retail business should adopt for its growth and development.

  • Produce original content: If you want people to buy from you or become loyal customers, you must create content that is relevant, engaging, and 100% original.
  • Create an attractive website: If you are into e-commerce, the first thing on which you need to focus is website marketing. This starts with optimising your website with content and graphics that can fit in the appropriate places.
  • Focus on content marketing: You must focus on creating and sharing informative material online that does not only promote a brand exclusively but is intended to stimulate interest in the brand’s products or services.
  • Build your social media: Social media is a completely different game these days. Even big brands and celebrities resort to social media to build their brand's presence across all the networking websites and grab the attention of their targeted audience.
  • Email marketing: When done right, email marketing can help you reach your targeted audience with the accurate information that they need.
  • Search Engine Optimisation (SEO): Strategizing your digital marketing efforts through SEO services will optimise your website’s visibility, thereby bringing more qualified traffic to your website.
  • Pay-per-click (PPC) advertising: Pay-per-click marketing allows laser-targeted visibility that helps speed up the customers' buying journey and boosts your conversion rate.

Sales and Distribution Management

Sales and distribution management (SDM) is the process of planning, organising, and controlling the activities and processes of a company's sales force and distribution network. SDM's primary goal is to ensure that the company's products and services are available and accessible to customers when and where they require them.

Objectives of Sales and Distribution Management:

  • optimise the sales and distribution process
  • Increase the revenue
  • Improve the overall business of an organisation
  • Minimise the usage of inventory

 4 Important Channels of Sales and Distribution Management

  • Wholesaler: A wholesaler purchases goods from manufacturers and sells them in bulk to retailers at low prices.
  • Retailer: Retailers buy goods from wholesalers and sell it to the customers for consumption.
  • Distributor: They are independent merchants who act as an intermediary and help in sourcing the stock and negotiating the best deals with the suppliers and vendors.
  • E-commerce: In this channel, goods flow from manufacturers to consumers through electronic means.

Product Development and Brand Management

The process of generating and differentiating your company's image, goods, and services from those of its rivals is known as brand development. As part of brand development, one’s brand must be in line with their company's goals, communicate with its target audience, and be updated or strengthened as needed.

Goals serve more or less as benchmarks for brand development, representing new concepts and items as the business expands. So, as culture develops and one reaches out to new audiences, its strategy may vary over time. It is very important to distinguish the brand from others by giving it a unique identity. The first step towards this is to understand what consumers want and how the brand can fill that gap!

Here are some of the ways in which you can specify your target audience:

  • Create useful and relevant content.
  • Focus on customer feedback
  • Implement targeted advertising

Pricing and Promotion Strategies

Pricing and promotion strategies comprise sales tactics where a company lowers the price of a product or service temporarily or artificially to attract customers and increase revenue through bulk sales. The objective of doing this is to foster a sense of scarcity amongst the consumers, thereby inducing frugal customers to purchase the item.

Following are four common pricing and promotional strategies used worldwide:

  • Penetration Pricing: Offering a new good or service for a low initial cost in order to attract clients is known as the penetration pricing strategy.
  • Economy Pricing: In this strategy, products are offered at a low price to consumers due to low production costs involved.
  • Psychological pricing: This pricing strategy uses emotional responses to attract customers. For example, selling a T-shirt for Rs. 499 gives an idea that is still in the range of Rs. 400, although it is only Rs. 1 less than Rs. 500.
  • Premium pricing: Also known as image pricing or prestige pricing, premium pricing is the practice of maintaining an artificially high price for a product or service in order to promote positive opinions among customers solely on the basis of the price. 

Advertising and Media Planning

In today’ competitive world, it is very important that marketers thoroughly plan he most efficient way to communicate a message to the targeted audience.

Types of media planning:

  • Paid Media: This refers to paid placement of your brand and includes strategies like PPC (pay-per-click advertising), display ads, and branded content.
  • Owned Media: Owned media refers to the content or media collateral that is owned by your brand such as blog posts and social media posts.
  • Earned Media: Earned media describes the coverage a brand receives from sources other than their own business such as word of mouth, customer feedback, etc.

The main objectives of advertising and media planning:

  • To raise brand awareness
  • Provide leads
  • Encourage conversions

Benefits of advertising and media planning:

  • Increased ROI
  • Budget tracking
  • Customer division and analysis
  • Establish processes

Market Segmentation and Targeting

The processes of identifying a company's potential consumers, selecting the customers to pursue, and producing value for the targeted customers are referred to as market segmentation and targeting. It is achieved through segmentation, positioning (STP), and targeting procedures.

To put it in a nutshell, segmentation is the process of grouping customers with similar needs and then determining the needs of the customers. Targeting allows the company to select the customers that they want to focus on.

Types of market segmentation:

  • Demographic segmentation: It divides customers on the basis of age, gender, source of income, occupation, etc.
  • Geographic segmentation: division of the customers on the basis of geological boundaries
  • Behavioural segmentation: It divides the audience based on behavioural processes and approaches to purchasing.
  • Psychological segmentation: This type of segmentation divides customers on the basis of behaviour, lifestyle, thinking, attitude, and interests.

Types of markets targeted:

  • Undifferentiated marketing: Undifferentiated marketing, also known as mass marketing, ignores the market segments and treats the entire market as a single target.
  • Differentiated marketing: This is segmented marketing where we only focus on those market segments that hold the potential of becoming our consumers.
  • Concentrated marketing: It is also known as niche marketing," where one focuses on a niche or a narrower segment of the audience as its customer target base.
  • Micromarketing: Micromarketing is the process of targeting a small group of individuals within a niche market.

Customer Relationship Management (CRM)

Customer relationship management, or CRM, is the combination of methods, strategies, and technology that businesses employ to manage and analyse customer interactions and data throughout the customer lifecycle. CRM's goal is to improve customer interactions in order to increase client retention and sales. 
Any organisation that is customer-oriented must focus on organising and understanding CRM data insights. This is significant because it helps you understand your own customer and helps you to engage with them via different tools and technologies. This is one of the primary reasons why several businesses and industries are using CRM tools to create a central hub for audience reports. Moreover, CRM software enables them to interact with new clients, save time and effort through automation, boost customer engagement, and get more deals.

 Components of CRM:

  • Salesforce automation: To track customer interactions and automate specific business functions throughout the sales life cycle
  • Marketing automation: To automate the repetitive tasks such as ending bulk emails, etc. to enhance the efforts of marketing
  • Workflow automation: Using technology to automate and standardise the daily mundane tasks
  • Artificial Intelligence (AI): With the help of AI, we can now identify customer-buying patterns and predict future customer behaviours, etc.
  • Geolocation technology: integrating GPS (Global Positioning Systems) or other forms of technology to target customers that are geographically distributed.

Supply Chain Management and Logistics

Supply Chain Management (SCM) and logistics is the process of overseeing the storage and shipping of goods and services across the supply chain. It begins with the acquisition of raw materials and concludes with the delivery of finished goods to the customer or final destination.

Are Supply Chain Management and Logistics the Same Thing?

This is a very debatable topic because while logistics is all about the storage and movement of items in the supply chain, SCM is a more comprehensive approach. It addresses the coordination of all channels and partners involved in this network, including procurement, manufacturing, transportation, storage, and selling. SCM uses logistics to get products to customers. It aims to improve financial performance and strengthen a company's competitiveness. To put it in other words, SCM establishes the strategy and oversees the daily logistical operations that take place in manufacturing plants, distribution centres, and other facilities.

Similarities between Supply Chain Management and Logistics

  • Both are concerned with goods, information, or services.
  • Both aim to support the company’s success while distinguishing it from competitors.
  • Both seek to enhance customer satisfaction.
  • Both have to follow the same lifecycle of sourcing, manufacturing, storage, distribution, and selling.

Data Analytics and Business Intelligence

The organisations that are into the game of data management utilise the benefits of data analytics and business intelligence (BI).  BI uses technology, data, and applications to make sound business decisions.  Data analytics is the examination of unprocessed data to provide inferences about such information.

Here are some common differences between data analytics and business intelligence.

Sl. No. Particulars Business Intelligence Data Analytics
1 Purpose Support decision making process Conversion of raw data and its cleansing
2 Application
  • Performance Management System (PMS)
  • Flexible reporting
  • Visual insights
  • Data modelling
  • Financial Forecasting
  • Statistical Analysis
3 Methods
  • KPI Reports
  • Dashboards
  • Monitoring
  • Data mining
  • Text mining
  • Quantitative analysis
  • Simulations
4 Type of Analysis What happened and why it happened? – Descriptive Analysis What will happen in the future? – Predictive Analysis
5 Used by CEOs, CFOs, COOs (C-suite executives) IT professionals, data scientists, data engineers, etc.

Leadership and Team Management

John Maxwell once said, "A leader is the one who knows the way, goes the way, and shows the way." Teamwork is important in achieving an organization's goals, but it is the leader who fosters a positive work culture and motivates employees to deliver the best results possible.

Times have changed, and gone are the days where strict, heartless managers evaluated the productivity of an employee by the number of hours he served at the company. Nowadays, it’s all about creating a healthy workspace where each team member feels motivated enough to reach their optimum potential. In order to do that, a leader must possess the qualities of charisma, creativity, consciousness, empathy, and integrity.

For every leader, it is very important to focus on team management, as unified efforts lead to the accomplishment of goals faster and easier. It also promotes critical thinking, solves problems rationally, encourages open communication, and builds a strong team bond among the members.

So, here are some tips for team management that every leader must follow:

  • You must stop believing that you are the sole 'correct' person. You should train yourselves to accept opinions and criticisms from others and admit that even you can go wrong. There is no limit to what one can learn in one’s life.
  • Encourage a transparent workspace where employees feel connected and motivated. This will build mutual trust and respect among your team members, both within themselves and for their leader.
  • Set boundaries when there is a need for them. It is good to be kind, but one must not mistake your kindness for weakness. You must exercise authority when you believe it is necessary to maintain team discipline.
  • Engage in light-hearted conversations with your team members. This creates a jolly and enthusiastic work environment and also promotes employee well-being.
  • As a leader, you must be accountable for your team’s growth. Appreciate them for their good work and allow them to grow to the next level in the organisation.
  • You must be open to change. We must understand that the world we are living in is always evolving and dynamic. Therefore, we must upgrade our thinking and adapt to newer technology, workflow, and support systems.

Corporate Social Responsibility (CSR) and Ethics in Marketing.

Corporate Social Responsibility (CSR) and marketing ethics are moral actions that are taken to instil a positive energy and impact on all of the company's stakeholders, including employees, clients, shareholders, and the community. These decisions are socially and morally conscious with respect to the environment, human rights, and society as a whole. Marketers use this strategy to create a positive brand value through their philanthropic activities, without any hidden intention.

According to the concept of CSR, organisations should balance their profit-making operations with endeavours to benefit society at a local, state, national, or global level. This imbibes an optimistic approach in the brand’s consumers who want to associate with it for its social contribution and impact. Several businesses have incorporated socially conscious components into their marketing strategy in an effort to benefit the community through useful services and goods.

Ethical marketing is all about brand positioning with respect to honesty, integrity, impartiality, and moral responsibility.  The principles of ethical marketing are as follows:

  • Mutual trust in marketing communication
  • Clarity and transparency in endorsements
  • Maintenance of individual privacy
  • Adherence to the government’s policies and standards

Conclusion – Should you opt for an MBA in Marketing?

Numerous job opportunities and Scope of further education

PGDM provides you ample job opportunities, some of which we have mentioned above, however, while completing the course you can explore your fields of interest and make a career in the respective field. This course additionally provides you a scope of further education or professional education if you are willing. Management institutions provide some value-added courses with this MBA course so that you have a competitive advantage over others in the job market.

Scope of Earning Handsome Salaries

On completion of this two-year formal degree in Business Administration you will be capable of earning jobs with lucrative salaries and excellent benefits. However, a lot will depend on the organization you choose to work with but be assured that with an MBA you are already holding a poised position. In case you have prior experience, accomplishing this course will open to you more career-enhancing opportunities.

Scope of Working and Travelling Abroad

While pursuing your studies in International Business, and even after that you will explore multiple opportunities for traveling to all parts of the world both for academic and professional reasons. Additionally, pursuing your MBA in marketing course you will come in touch with collaborators, scopes of internships, and training providing you enough scope of traveling to domestic and international destinations.

Self Enhancement and Great Interpersonal Skill

MBA is a comprehensive amalgamation of management, trade, sales, marketing, and aspects related to international law and economics. You will also get acquainted with principles and techniques of ethical negotiation and distributive justice, theories of negotiation, signalling, argumentation, and real options. The course further will groom you with a distinctive personal negotiation position and style.

Enhance your Entrepreneurship skills

As this course equips you with skills and perceptions of international business, it will pave a smooth path for your entrepreneurial dreams as well. However, every international business has a huge customer base, fluctuation in revenues, various product cycles, and a lot more. With an MBA in marketing, you can acquire a critical role in an organization.

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Education
21 Mar 2023
MBA after Graduation VS MBA after Work Experience, What Should be the Right Time?

MBA is a valuable degree that enhances your career by imparting credible skills to you. This degree prepares you completely for the industry where you learn key concepts of business, people management, project delivery, and handling, and you also learn networking and communication skills that give a great boost to your career. As we understand the magnitude of this degree, one of the biggest questions that matter is are you pursuing an MBA from the best institute? To get the benefits of this degree rather than encircling around the confusion to pursue it after graduation or work experience, what matters most is that you choose the best to earn this degree.

One such top B School is CMS B School an integral part of Jain (Deemed-to-be University), it is India's primary business school with a global perspective. It has been one of the most preferred business schools for MBA students situated in Bengaluru India, and it also attracts international students from across the globe.

Advantages of pursuing MBA after graduation

Having an MBA degree is equivalent to having a magic wand. It opens a plethora of new opportunities – both from a personal and professional perspective. From the professional point of view, you will be introduced to newer and better career opportunities and growth whereas, from the personal front, you will imbibe different life skills like critical thinking, leadership, and time management and all of it will help you excel in your life.

So, to put it simpler, here are some advantages of pursuing an MBA after graduation:

  • Gateway to a better future: According to a survey, the majority of companies are inclined to select candidates who have completed their MBA in the concerned field. An MBA degree paves the way for a better future for individuals altogether.
  • Improved professional skills: Undergoing a highly professional course like MBA makes you industry ready. You learn and develop important soft skills such as communication, leadership, teamwork, etc.
  • Become a global citizen: MBA allows you to nurture your global perspective on how each industry works in different parts of the world. This makes you more mature and tolerant of different cultures, thereby increasing your chance of growth anywhere around the world.
  • Sets you apart from your peers: Many of us wish to beat the competition and secure a better position sometime in life. An MBA degree allows you to expand your skills and differentiates you from other people of your age. It helps you earn credibility in your network.
  • Build a diverse network: Your professional network plays a significant role in your career and your MBA journey helps you do that. MBA allows you to build a corporate network based on your internship experiences or encounters and involvements with seniors, colleagues, alumni, mentors, etc.

Different MBA specializations and their scope

MBA is like an ocean full of opportunities. It is very important that you analyse your area of interest wisely and check if it matches your career expectations. MBA offers specializations in different areas and here are the top ones with scope to excel in each domain.

Single Specializations:

Sl. No.

Name of specializations

Scope

1

Marketing

  • Marketing Manager
  • Brand Manager
  • Asset Management
  • Corporate Sales
  • Sales Manager
  • Market Research Analyst
  • Product Manager

2

Finance

  • Assistant Vice President – Finance/Corporate Banking Finance Manager
  • Financial Analyst
  • Senior Business Analyst
  • Senior Finance Analyst
  • Credit Risk Manager
  • Treasury Manager
  • Portfolio Manager

3

Human Resource Management

  • Director-HR
  • HR Manager
  • Team Leader
  • Assistant HR Manager
  • Regional HR Manager

4

Banking, Finance and Allied Services

  • Financial Manager
  • Investment Banker
  • Equity Research Analyst
  • Business Analyst
  • Marketing Analyst
  • Research Analyst

5

International Finance and Accounting (integrated with ACCA)

  • Corporate Controller (Lead Accounting Department)
  • Investment Banker
  • Finance Head
  • Bank Manager
  • Finance Consultant

6

Logistics and Supply Chain Management

  • Logistics Manager
  • Supply Chain Analyst
  • Logistics Analyst
  • Shipping Coordinator
  • Inventory Manager
  • Global Logistics Manager
  • Procurement Manager

7

Systems and Operations Management

  • General Operations Manager
  • Operations Manager
  • Area Operations Manager
  • Plant Manager
  • Manufacturing Consulting Manager
  • Operations Analyst
  • Operations Research Analyst

8

Business Analytics

  • Data Scientist
  • Business Analyst
  • Qualitative Analyst
  • Business Intelligence Expert
  • Data Analyst
  • Business Analyst (Project Manager)
  • Big Data Analyst
  • Predictive Modeller
  • Technical Team Lead
  • Data Mining Expert
  • Data Warehousing Expert
  • Data Analyst SAS Programmer
  • Business Analyst (Industry Expert)
  • Data Warehousing and BA Architecture

9

Entrepreneurship and New Venture Creation

  • New Venture Developers
  • Business Consultants
  • Business Journalists
  • Fundraisers and Development Officers

10

Aviation Management

  • Airport Manager
  • HR Manager (Aviation Companies)
  • Airport Operations Manager
  • Cargo Operations Manager
  • Airport Traffic Controllers
  • Aviation Faculty

11

Sports Management

  • Athletic Director
  • Ticketing Manager
  • Stadium Operations Manager
  • Sports Publicist

12

Luxury and Fashion Management

  • Luxury Brand Manager
  • Luxury Retail Manager
  • Luxury Marketing Manager
  • Luxury Sales Head
  • Marketing Head in Luxury Retail Category
  • Operations Manager in Luxury Brand Category
  • Digital Marketing Head in Luxury Brand Business
  • E-Commerce Manager for Luxury Brand

13

Digital Business

  • Head – Digital Marketing
  • Media Planner
  • Brand Manager
  • Market Research Manager

Apart from these, there are also dual specializations that one can opt for that offers combined scope and opportunities to excel 2X in your career. Some of the most popular and recommended dual specializations are as follows:

  • Marketing and Finance
  • Marketing and Human Resource Management
  • Finance and Human Resource Management
  • Finance and Business Analytics
  • Marketing and Business Analytics
  • Human Resource Management and Business Analytics
  • Marketing and Logistics and Supply Chain Management
  • Marketing and Entrepreneurship and New Venture Creation
  • Finance and Entrepreneurship and New Venture Creation
  • HRM and Entrepreneurship and New Venture Creation
  • Aviation Management and Logistics and Supply Chain Management
  • Aviation Management and Marketing
  • Aviation Management and Human Resource Management

Developing the entrepreneurship spirit among the students is the fundamental pillar of CMS B School, Jain (Deemed-to-be University). Students handle international leadership projects, International faculties visit for guest lectures, international student exchange projects to various countries across the world.

Differences between MBA from top B Schools vs average B Schools

There is a lot of difference between doing an MBA from a top B-School and an average B-school. It’s a whole new dimension and the former is a gateway to a better future when compared to the latter. So, here are some common differences that make MBA from a top B-School more desirable than doing it from an average B-School.

  • Better Career Opportunities: Top B-schools offer attractive placements in top companies, promote entrepreneurship, and do not limit exposure to the corporate environment.
  • Great salary packages and placements: A MBA degree from a top B-School ensures that you are placed in top-notch companies in the country and worldwide with great salary packages. This applies even to those students who haven’t performed very well in their exams. However, in an average B-School, you do not always get such a once-in-a-lifetime opportunity and have to often hustle to score the best marks to be able to make it through the placement drive.
  • Builds strong credibility: A college’s reputation will add value to your career in the long run. When you do MBA from a reputed B-School, it adds credibility to your resume and brings value to your career.
  • Diverse network: Passing out an MBA from a top B-School allows you to have access to the alumni, mentors, faculties, seniors at internships, etc. and all of it contributes immensely to building a long-term career based out of this networking.
  • Rewarding educational experience: Theoretical knowledge is never sufficient. You need to upgrade yourself to develop the necessary soft skills. This comes from exposure to a reputed B-School that allows students to nurture their educational experience and cultivate important life skills for professional and personal growth.
  • Lays the foundation of a great future: Having an MBA degree from the top-notch B-Schools creates the right foundation for a lucrative career. Leading businesses and corporations will wait in the queue to hire and recruit you and who knows, it can also be the start to your global career!

Importance of choosing the right institute for MBA

  • Return on Investment (ROI): Getting an MBA degree can be costly for many of us. Education is often considered an investment as it will reap benefits in the future in the form of employment or entrepreneurial ventures. However, if you spend a fortune on your MBA that doesn’t guarantee proper returns such as a good placement or better career advancements, then it is not a desirable investment in the first place.
  • Alumni Network: Connections through alumni play a significant role in propelling your corporate career to greater heights. Alumni are like a mirror of any institute. Therefore, one must be very careful in assessing the alumni background of the institute before applying for MBA there.
  • International Exposure: You must go for institutes that offer diverse and global MBA programs in marketing, operations, finance, human resources, aviation, etc. This helps you to understand businesses from a global perspective and can land you international opportunities.
  • Placements: There is an end goal for you to apply for MBA unless you wish to take over your family business or start your venture. If your goal is to secure a high-paying job in the corporate world, you must carefully analyze the placement history of the institute and apply based on the statistics.
  • Rankings and Accreditation: Consistent ranking and NAAC (National Assessment and Accreditation Council), NBA (National Board of Accreditation), and AICTE (All India Council for Technical Education) accreditations speak volumes of the credibility that an institute holds. This is very important when big corporations and multinational companies look out to hire candidates.

Career prospects and earning potential with an MBA degree

There are several streams under the MBA degree that holds great career prospects and earning potential. So, we have listed down some of them for your understanding.

Career prospects after MBA in Marketing

Scope: In retail, hospitality, banking, media, etc.
Job profiles:

  • Brand Manager
  • Marketing Manager
  • Market Research Analyst
  • Sales Manager
  • Product Manager
  • Media Planner
  • Internet Marketing Manager

Salary range: INR 7 – 8 Lacs PA

Career prospects after MBA in Human Resources

Scope: In retail, bank, hospital, hospitality, IT, etc.
Job profiles:

  • HR Manager
  • Recruitment Specialist
  • L& D Manager
  • Asst. HR Manager

Salary range: Average INR 6.4 Lacs PA

Career prospects after MBA in Finance

Scope: In international finance, investment management, taxation, tax planning, insurance management, financial statement reporting and analysis.
Job profiles:

  • Financial Manager/Analyst
  • Credit Analyst
  • Accounting Manager
  • Risk and Insurance Manager
  • Treasurer
  • Finance Manager
  • Cash Manager

Salary range: INR 3 - 21 Lacs PA

Career prospects after MBA in Business Analytics

Scope: In government, finance, education and software development.
Job profiles:

  • Financial Analyst
  • Management Consultant
  • Supply Chain Analyst
  • Business Systems Analyst
  • Predictive Modeller

Salary range: INR 10 - 18 Lacs PA

Career prospects after MBA in Operations

Scope: In manufacturing, IT, healthcare, and hospitality, e-commerce, and telecom industries.
Job profiles:

  • Supply Chain Manager
  • Logistics Manager
  • Inventory Control Manager
  • Project Managers
  • Operations Manager

Salary range: INR 3.5 – 12 Lacs PA

Career prospects after MBA in Logistics and Supply Chain Management

Scope: In e-commerce, retail, manufacturing, shipping, export, etc.
Job profiles:

  • VP of Supply Chain Operations
  • Logistics Manager
  • Supply Chain Manager
  • Purchase Manager
  • Warehouse Operations Manager
  • Demand Planning Analyst
  • Supply Chain Performance Analyst
  • Distribution Centre Supervisor
  • Logistics and Transportation Analyst

Salary range: Average INR 4 – 6.6 Lacs PA

Career prospects after MBA in Entrepreneurial and New Venture Creation

Scope: Any field.
Job profiles:

  • Small Business Owner
  • Corporate Supervisor
  • Fundraiser and Development Officer
  • Business Consultant

There is no earning bar for small business onwers as sky is the limit. However, for other roles, it can be upto INR 12 Lacs PA.

Advantages of pursuing MBA after work experience

The majority of the students who aspire to do an MBA go through the dilemma of whether to pursue an MBA after graduation or after gaining work experience. Right after graduation students are young, energetic and have the curiosity to learn new concepts. But often in this case, they are not aware of the real-world situation or challenges of the industry. Whereas pursuing an MBA after work experience gives you more practical knowledge to develop a mature professional attitude.

It is widely said in the professional circle that there is no substitute for experience. Every experience weighs value when it comes to building a solid career. It helps you implement the knowledge that you gained in practical settings and with advanced soft skills. So, here are some top reasons why you must pursue MBA after working for 2-3 years.

  • Better exposure: MBA after work experience provides a deeper perspective into the industry you want to work in the future. It also helps you to plan your career in the right direction and exposes you to better career opportunities. This happens only when you have an idea of how to apply the teachings in the real world.
  • Better salary packages: Suppose you are pursuing your MBA in Human Resources Management and you hold a prior experience as an HR executive. This allows you to stay one step ahead of your peers as you have been already exposed to this department. This helps you grab jobs faster than others and that too with better remuneration because a lot of companies like hiring candidates that do not need to be trained much.
  • Soft skills enhancement: Although you get to nurture several soft skills during your MBA journey, however, prior work experience helps you accelerate that to the next level. As a fresher, you learn how to respect your seniors and engage in suitable communication, manage your time despite the workload, and be inspired by the leaders of the organization. All of these influence you to develop these skills more efficiently when you join MBA after your work experience.
  • Clarity on career plans: Work experience allows understanding of the industry beforehand and gives you clarity if you should pursue this in the future. In case, if you feel that your skill set or interests do not align with your present job role, MBA can help you shift to your area of interest and provide you with a clear career plan.

So don’t just revolve around the dilemma whether to pursue MBA after graduation or work experience, but rather opt for the finest academic B School, if you chose the best it will train you in a holistic way and deliver the best results for a soaring career.

Other factors to consider while deciding between MBA after graduation or work experience

  • Placements: This is a very important factor to consider while opting for MBA after graduation or work experience. Irrespective of what you do, you must never settle for B-Schools that do not offer placements. This is also a given fact that students who have prior experience in the relevant field in which they applied MBA, will bag better salary packages than the ones who do not hold any experience. Students who had joined MBA after graduation will land entry-level jobs, however, sometimes this can change and they may end up with a high-paying salary if they are exceptionally talented and skilled.
  • Career Choice: A lot of us sometimes want to diverge into another field that attracts our attention. However, with the current graduation degree that you have, it may not be possible. That’s when you apply for MBA in your choice of subject which will help you achieve your goal.
  • Financial Stability: Some of us do not have enough financial support to go ahead with the MBA degree. So, they become financially stable through work experience and then go ahead with the program. Sometimes, there are colleges that do provide financial grants and scholarships to help such students cope up with the financial burden.

Cost comparison of MBA after graduation vs after work experience

The cost of pursuing an MBA after graduation remains the same as pursuing after-work experience. The average fees of pursuing an MBA from top B-schools can range from INR 5 Lacs to 40 Lacs. However, if you are asking for a pay scale, then there is a high chance that you will get a higher or a better pay-scale compared to others who hold no experience. However, this is only applicable if you have done MBA in the relevant field where you have previously worked in. For example, if you had been working as Business Analyst earlier, you can get a higher position and better salary once you are through with your MBA in Business Analytics.

Importance of networking and communication skills in MBA programs

Any business or corporation runs effectively with proper communication – starting from the L2 executives to the top management. This is why top-tier business schools focus on improving the communication skills of MBA students. Besides acing this, the MBA curriculum also encourages students to build networks and links that can help them ahead in their careers.

A strong alumni network that generates leads and mentors the students to develop better business and industry-oriented networks. A rigorous placement team works round the clock to connect the top companies with the aspirations of the students. The students of CMS B School are placed in reputed companies with flying salary packages that go upto 15 to 30 lacs P.A. companies such as Google, KPMS, SAP, Accenture, Grant Thornton, Wipro, Wells Fargo, IBM, Nestle, and many more visits the campus for hiring.  The MBA programs of CMS B School has a wide range of specializations such as Marketing, Finance, Human Resource, and even dual specializations. What makes the MBA program even more extraordinary in CMS B School is the opportunity it is providing by offering an MBA program for working professionals.

Here are some of the common reasons why networking and communication skills are important in MBA programs:

  • Delegation: When you apply for the role of a manager or a team leader after your MBA, you will have to delegate the tasks to your team members. Possessing smooth communication skills will help you do this efficiently.
  • Better Quality Opportunities: The network that you build during an MBA program today will define your future trajectory. You never know which contact can help you someday in your career progression.
  • Long-term business relationships: Clear communication helps avoid misunderstandings and mistranslations of your as well the client’s expectations from a task. This will help establish long-term business associations. Connections built through these long-term relationships can expand your spectrum of opportunities.
  • Addressing problems faster: Being good at communicating doesn’t mean that one has excellent oration or expression skills. Communication is a two-way process where one must master the art of speaking as well as listening. Listening patiently and intently will help identify problems faster and solve them easily.

Conclusion:

The MBA programs at CMS Business School impart the core management competencies required in modern business such as decision-making, problem-solving, strategic thinking, global perspective, and leadership. This helps the students to hone their skills and talents and emerge as best in the industry.

Learning at CMS Business School is delivered by highly accomplished faculty who possess a wide range of expertise, experience, and knowledge. The comprehensive learning methodology includes a curriculum that is designed keeping in mind all the facets of the industry. Application of concepts in a real-world scenario, Interactive lectures, case study analysis, classroom projects and exercises, class simulations and games, group presentations, field projects, company visits, and activity labs are some of the pedagogical tools used in delivering subjects.

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