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Program Code

008

Entry Year

2021

Duration

2 Years (4 Semesters)

Credits

102

MBA in Business Analytics

As Big Data becomes a major challenge for most companies, our active and globally connected MBA program in Business Analytics equips students to hone technical, computational, management practices, leadership and communication skills to lead organizations through crucial business decisions. The program also offers comprehensive training in data mining, data analysis and data visualization techniques to improve prediction analysis and develop steep marketing intelligence.

Career Scope

With an MBA in Business Analytics, you can land in as data analysts, business analysts, modeler, consultant and Data scientist among others in reputed organizations and global corporations. According to MarTech, we learn that the digital universe has 2.7 Zettabytes of data, and if most of it is unstructured, analyzing them will create high demand for data analysts.

Program Structure

Term 1

In the first term, we introduced you to key foundational aspects of Marketing in theory and practice that help organizations enjoy sustainable success and growth. We acquaint you with essential marketing concepts and principles that hold relevance to tackle current marketing needs and challenges.

Term 2

Students at this stage are oriented toward gaining strategic communications skills to communicate business ideas. We invite leaders across business spectrum to make students understand core marketing practices and policies and their legal applications.

Term 3

During this term, we professionally develop students through industrial exposure to explore and identify potential challenges and opportunities available out there! Nevertheless, students are encouraged to take internships with various partners and organizations to get steep knowledge about their performance under different environments.

Term 4

Term four becomes a launchpad for students to choose a relevant business idea as their program project. We support students through strong mentorship and guide them to different venues to achieve desirable success in their respective projects. In the course, we also encourage them to build connections with reputed organizations and research community.

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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