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Program Code


Entry Year



2 Years (4 Semesters)



Marketing and Entrepreneurship & New Venture Creation

The MBA in Marketing and Entrepreneurship & New Venture Creation (MM – ENVC) is designed to instill marketing centered knowledge, customer needs and finding innovative solutions to the customer's problems, skills and entrepreneurial marketing related perspectives in students that would enable them to thrive in an entrepreneurial ecosystem.

The objective envisioned in bringing together FM and ENVC domains is to develop a growth mindset and entrepreneurial orientation in the cohort by:

  • Creating clarity of thought and the ability to make quick and actionable decisions,
  • Providing insights into real life challenges and solutions faced by entrepreneurs in such areas as design thinking, digital marketing, consumer behavior, branding, promotion and analytics and,

Supporting and enabling a collaborative network which is guided by experienced mentors.

Curriculum Structure

Program Structure


  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies


  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects


  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners


  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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