Marketing and Entrepreneurship & New Venture Creation

The MBA in Marketing and Entrepreneurship & New Venture Creation (MM – ENVC) is designed to instill marketing centered knowledge, customer needs and finding innovative solutions to the customer's problems, skills and entrepreneurial marketing related perspectives in students that would enable them to thrive in an entrepreneurial ecosystem.

The objective envisioned in bringing together FM and ENVC domains is to develop a growth mindset and entrepreneurial orientation in the cohort by:

• Creating clarity of thought and the ability to make quick and actionable decisions,
• Providing insights into real life challenges and solutions faced by entrepreneurs in such areas as design thinking, digital marketing, consumer behavior, branding, promotion and analytics and,

Supporting and enabling a collaborative network which is guided by experienced mentors.

Curriculum Structure