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Program Code

008

Entry Year

2023

Duration

2 Years (4 Semesters)

Credits

102
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  2. Programs
  3. Marketing and Entrepreneurship & New Venture Creation

Marketing and Entrepreneurship & New Venture Creation

The MBA in Marketing and Entrepreneurship & New Venture Creation (MM – ENVC) is designed to instill marketing centered knowledge, customer needs and finding innovative solutions to the customer's problems, skills and entrepreneurial marketing related perspectives in students that would enable them to thrive in an entrepreneurial ecosystem.

The objective envisioned in bringing together FM and ENVC domains is to develop a growth mindset and entrepreneurial orientation in the cohort by:

  • Creating clarity of thought and the ability to make quick and actionable decisions,
  • Providing insights into real life challenges and solutions faced by entrepreneurs in such areas as design thinking, digital marketing, consumer behavior, branding, promotion and analytics and,

Supporting and enabling a collaborative network which is guided by experienced mentors.

Curriculum Structure
  • Business Communication
  • Business Economics
  • Statistics for Managers
  • Indian Ethos and Business Ethics
  • Business Law
  • Financial Reporting Statement and Analysis
  • Marketing Management
  • Organizational Behaviour
  • Open Elective
  • Report Writing and Presentation Skills
  • Entrepreneurship Eco System (PCL - 1)
  • Indian Economic Policies and Reforms
  • Operations Research
  • Finance for Managers
  • Consumer Behaviour and Insights
  • Human Resource Management
  • Customer Relationship Management
  • Entrepreneurship Theory and Practice
  • Open Elective
  • Skill Enhancement Course
  • Entrepreneurship Eco System (PCL - 1)
  • Global Business Management
  • Operations Management
  • Business Research Methods
  • Corporate Entrepreneurship
  • Design Thinking for Entrepreneurs
  • Sales and Distribution Management
  • Business to Business Marketing
  • Skill Enhancement Course
  • Summer Internship Project
  • Master Thesis
  • Entrepreneurship Project (PCL 2)
  • Strategic Management
  • Organization Design
  • Analytics for Entrepreneurs
  • Building Startup Communities
  • Marketing of Services
  • Global Marketing
  • Skill Enhancement Course
  • Master Thesis
  • Entrepreneurship Project (PCL 2)

Program Structure

Theory
  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies
Application
  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects
Practice
  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners
Research
  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

Event
Khel Utsav - 2020
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Event
HR Conclave on Diversity and Inclusion
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Event
Expert’s Take on Industry Trends in Performance Management System
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Event
Program on "Marga Schulze Scholarship Distribution for Girls with Visual Impairment in Karnataka State"
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Event
One-day Faculty Development Program (FDP) on Structural Equation Methods (SEM) and Confirmatory Factor Analysis (CFA)
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Event
Khel Utsav - 2019
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Event
Retrace Your Memories: Alumni Meet - 2018
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Event
A Guest Lecture on Digital Empowerment and literacy for the Youth of India by Ms. Somdutta Singh
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Event
CMS Business School, Jain University Organizes, an Annual Intra-College Fest Parichay-2017
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Event
Cranium 2022
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Event
An Interactive Session on Intellectual Property Rights
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Event
Understanding Competency Mapping and its Significance
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Event
Business Analytics Batch Model of United Nations (BAMUN)
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Event
A Guest Lecture on Linking Customer Value Proposition (CVP) to Financial Viability
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Event
Faculty Development Program (FDP) on Exploring Challenges and Opportunities in Finance Area
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Event
A Glance at the FinTech Industry through an International Finance Conclave
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Event
A Glimpse of International Literacy Day 2021 at CMS Business School
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Event
Teachers' Day Event 2021 - Honoring the Selfless Profession of Teaching
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Event
Workshop on " Women In Leadership"
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Event
Decoding Statistics for Data Analysis
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Event
105th IEA - Annual Conference
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Event
Panel Discussion on the Union Budget Analysis 2023
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Event
7-Day Virtual Professional Development Program on Data Analysis using SPSS
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A 7-Day FDP on Data Analysis using SPSS
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News
Taking Off to Greater Heights: Jain (Deemed-to-be University) and Acumen Aviation Signs MoU on Research and Training in Aircraft Leasing and Financing
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Going Beyond the Academics: A ‘Virtual’ Industrial Visit to Riya Chemy
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Expert’s Take on Industry Trends in Performance Management System October 7, 2020
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Contemporary HR Jobs and Entry level HR Competencies
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Guest Lecture to Understand the Various Aspects of Corporate Strategy
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News
Is Customer Loyalty Dead? – Customer Retention in the Age of Distraction and disruption: An In-depth Panel Discussion Review
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Transforming Organizations - Role of Training and Development
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Alumni Connect
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Report on The FIG Event
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HR CAFE – 2020 ‘A perfect blend of style and texture’
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Cranium Grand Finale 2019
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FIG activity
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A Guest Lecture on "How to Become Successful Marketing Manager"
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Speech and Poster-making with Slogan Competition Swachhata Pakhwada
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An awareness session on menstrual health management, a gender equity initiative by Vishwas, Counseling Center of Jain (Deemed-to-be University)
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Faculty Development Program on "Publishing in Scopus Indexed Journals"
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Awareness Program on Road Safety for Students
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Vigilance Week
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CRANIUM 2019 - Preliminary Rounds
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Ethnic Day 2019 Celebrations - Festivals of India
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Marketing conclave on "Marketing career crossroads"
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Faculty Enrichment Program
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1st Activity of Self-Start Club
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CMS B-School turns a Good Samaritan
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Library Orientation Program
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HR Conclave on Diversity and Inclusion
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Mental Health Fest "Soukhya" - Promoting a harmonious healing and divine frame of mind.
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News
National Conference on Revisiting Industry-Academia Collaboration: Exploring New Paradigms in Value Creation
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Parichay 2019
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Strategic Planning and Implementation Session
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CMS B school conducted alumni meet
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The first talk of the From the horse's mouth: CHRO Speak Series
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Leader Program 2019
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Graduation and Achievers Day
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Visit of ISCTE Business School students, University Institute of Lisbon, Portugal
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A Session on Entrepreneurship
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Guest Lecture on Marketing Strategy
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CMS Business School Students Won Second Place in Finance Vertical in the Management Fest Organized by Christ Management and Mangalore University
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Portfolio Construction
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A Workshop on Entrepreneurship
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Management fest Parichay-2018
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Panel discussion on “GenX Vs Millenials: Leadership Challenges on the Horizon???
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'Campus Time' – Mobile Application Launched
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Program on "Marga Schulze Scholarship Distribution for Girls with Visual Impairment in Karnataka State"
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News
Movie Screening and Panel Discussion
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News
A Guest Lecture on Personal Branding by Mr. Prahlad Kakkar
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News
Faculty Corporate Meet
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One-Day National Seminar on "Innovations in Management Education and Career Development"
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Stand with Kerala drive at CMS Business School
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Business Accelerator and Assessment Program (BAAP) 2018
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Inauguration of MBA Batch 2018-20
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Industrial Visit to Akshaya Patra
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Industrial Visit to Organic Mandya
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CMS B School conducted Alumni Meet 2018.
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CMS Business School, Jain University organized Achievers and Graduation Day
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Leader Project 2018
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Program 'Attitude of Gratitude' Held
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MBA IV semester students visit TVS Motor Company Ltd.
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Cranium-2017 Final Round Results
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Jain University Organized an Industrial Visit to APMC Tumkur for CMS B-School Students
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Guest Lecture by Ritesh Agarwal at MBA Orientation program 2017-19
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CMS Business School organized an Outbound Experiential and Integrative Learning Program for MBA Students
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The Trading Pit was organized at CMS B-School for MBA 2017-19 Batch
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CMS Business School Organizes a Session on Impact of GST on Startups
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Guest Lecture on 'Types of Careers' by Mr. Sreekant Arimanithaya
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Guest Lecture by Mr.Harish Lalchandani
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Guest Lecture on Steps to a Bright Future by Shri. G.Y.Suhas
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Guest Lecture by Mr. Amarpal Chadda
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Guest Lecture by Mr. Balachandar
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Session on Entrepreneurship by Prof. NVH Krishnan and Mr. Nayaz Ahmed
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Guest Lecture on Campus to Corporate by Mr. Mohammed Younus
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CMS Business School, Jain University Organized an Annual Intra-Collegiate Fest Parichay-2017
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A Guest Lecture by Ms. Meenalochani Kumar
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CMS Business School Organizes Orientation Program for First Year MBA Students
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Industrial Visit to BSE, NSE, SEBI to Mumbai
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Industrial Visit to Toyota Kirloskar Motor Private Limited
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Guest Lecture by Mohammed Younus
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Guest Lecture on Artificial Intelligence and Machine Learning
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Organic Mandya Visit
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Guest Lecture on Industry Expectations from a Professional
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Set Back to Come Back - Moving the Way Forward
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Parichay 2019
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Khel Utsav 2016
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Khel Utsav 2018 - Annual Intra Collegiate Tournament 2018
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Khel Utsav 2019
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News
Coffee Pe Charcha Series II: An Interactive and Insightful Session About Finance Domain
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Coffee Par Charcha with Ms. Garima Pandey Kalia
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Understanding the Aspects of Financial Database
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An Online Training on How to Retrieve Case Studies from E-Journals
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A Stand for a Noble Cause - Cancer Awareness & Hair Donation Drive
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Coffee Par Charcha on Analytics for Business
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Training Program on Enhancing Health This Women's Day
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University Celebrates International Women’s Day
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Enhancing Skills Through a Competency Development Program
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An Interactive Session on Intellectual Property Rights
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A Complete Overview of Mergers and Acquisitions from the Industry Expert
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An Intriguing Session on Risk Management in Banking Industry
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Fashion Industry and Human Resource Activities – An Interesting Correlation
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Understanding Competency Mapping and its Significance
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Event Management and Opportunities Associated in the Tourism Industry
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A Guest Lecture on Scope and Significance of Sports Management Industry
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Business Analytics Batch Model of United Nations (BAMUN)
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Anveshanam - An Insightful Faculty Presentation Session by CMS Business School
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An Informative Webinar Exploring Significant Aspects of Academic Writing
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Customer Experience: The Key to Operate a Successful Business
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News
A Seven-Day Faculty Development Program (FDP) on Data Analysis Using SPSS
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A Guest Lecture on Linking Customer Value Proposition (CVP) to Financial Viability
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News
National Institution for Transforming India - The NITI Aayog
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The Indian Scenario of Entrepreneurship
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News
Interactive Session with an Expert on Company, Customers, and Competitors
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News
Faculty Development Program (FDP) on Exploring Challenges and Opportunities in Finance Area
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Faculty Development Program (FDP) on Financial Derivatives and Risk Management
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News
Happiness – Just a State of Mind or Much More?
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A Glance at the FinTech Industry through an International Finance Conclave
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A Fun and Interactive Session on Enhancing Communication for Better Business Practices
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A Glimpse of International Literacy Day 2021 at CMS Business School
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Teachers' Day Event 2021 - Honoring the Selfless Profession of Teaching
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Industry Immersion Activity with Happiest Minds Technologies
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CMS Business School, JAIN University organises a panel discussion on Indian budget of 2023-24
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CMS Business School Organises a Guest Lecture on Stock Market Trading
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