Program Code

008

Entry Year

2026

Duration

2 Years (4 Semesters)

Credits

102

MBA in Marketing and Entrepreneurship & New Venture Creation

The MBA in Marketing and Entrepreneurship & New Venture Creation (MM – ENVC) is designed to instill marketing centered knowledge, customer needs and finding innovative solutions to the customer's problems, skills and entrepreneurial marketing related perspectives in students that would enable them to thrive in an entrepreneurial ecosystem and have the distinction of graduating with the best MBA in Marketing and Entrepreneurship in Bangalore.

The objective envisioned in bringing together FM and ENVC domains is to develop a growth mindset and entrepreneurial orientation in the cohort by:

  • Creating clarity of thought and the ability to make quick and actionable decisions,
  • Providing insights into real life challenges and solutions faced by entrepreneurs in such areas as design thinking, digital marketing, consumer behavior, branding, promotion and analytics and,

Supporting and enabling a collaborative network which is guided by experienced mentors. It is carefully designed to for students to get the best MBA in Marketing and Entrepreneurship in Bangalore.

Eligibility

Candidates must have successfully completed a 3-year UG programme (level 5.5) from a recognised institute or University. Obtained at least 50%marks (45% marks in case of candidates belonging to reserved category)

If Lateral Entry: BE/BTech or BBA/BMS (4 Years) (Level 6.0)

Curriculum Structure

Placements

Program Structure

Theory

  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies

Application

  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects

Practice

  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners

Research

  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

FAQ's

What is Entrepreneurship and New Venture Creation?


Entrepreneurship and New Venture Creation are referred to as recognising opportunities, allocating resources, and establishing value through transforming ideas into successful ventures. Entrepreneurs view problems as opportunities and develop solutions that customers will find attractive. New Venture Creation involves turning innovative ideas or technologies into viable businesses, focusing on launching, growing, and sustaining a venture while attracting investors.

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behaviour

Nanyang Business School

Conference on Corporate Taxes and
Organizational Behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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