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Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102
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  2. Programs
  3. Marketing and Entrepreneurship & New Venture Creation

Marketing and Entrepreneurship & New Venture Creation

The MBA in Marketing and Entrepreneurship & New Venture Creation (MM – ENVC) is designed to instill marketing centered knowledge, customer needs and finding innovative solutions to the customer's problems, skills and entrepreneurial marketing related perspectives in students that would enable them to thrive in an entrepreneurial ecosystem.

The objective envisioned in bringing together FM and ENVC domains is to develop a growth mindset and entrepreneurial orientation in the cohort by:

  • Creating clarity of thought and the ability to make quick and actionable decisions,
  • Providing insights into real life challenges and solutions faced by entrepreneurs in such areas as design thinking, digital marketing, consumer behavior, branding, promotion and analytics and,

Supporting and enabling a collaborative network which is guided by experienced mentors.

Curriculum Structure
  • Business Communication
  • Business Economics
  • Statistics for Managers
  • Indian Ethos and Business Ethics
  • Business Law
  • Financial Reporting Statement and Analysis
  • Marketing Management
  • Organizational Behaviour
  • Open Elective
  • Report Writing and Presentation Skills
  • Entrepreneurship Eco System (PCL - 1)
  • Indian Economic Policies and Reforms
  • Operations Research
  • Finance for Managers
  • Consumer Behaviour and Insights
  • Human Resource Management
  • Customer Relationship Management
  • Entrepreneurship Theory and Practice
  • Open Elective
  • Skill Enhancement Course
  • Entrepreneurship Eco System (PCL - 1)
  • Global Business Management
  • Operations Management
  • Business Research Methods
  • Corporate Entrepreneurship
  • Design Thinking for Entrepreneurs
  • Sales and Distribution Management
  • Business to Business Marketing
  • Skill Enhancement Course
  • Summer Internship Project
  • Master Thesis
  • Entrepreneurship Project (PCL 2)
  • Strategic Management
  • Organization Design
  • Analytics for Entrepreneurs
  • Building Startup Communities
  • Marketing of Services
  • Global Marketing
  • Skill Enhancement Course
  • Master Thesis
  • Entrepreneurship Project (PCL 2)

Program Structure

Theory
  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies
Application
  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects
Practice
  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners
Research
  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

Event
Khel Utsav - 2020
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Event
HR Conclave on Diversity and Inclusion
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Event
Expert’s Take on Industry Trends in Performance Management System
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Event
Program on "Marga Schulze Scholarship Distribution for Girls with Visual Impairment in Karnataka State"
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Event
One-day Faculty Development Program (FDP) on Structural Equation Methods (SEM) and Confirmatory Factor Analysis (CFA)
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Event
Khel Utsav - 2019
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Event
Retrace Your Memories: Alumni Meet - 2018
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Event
A Guest Lecture on Digital Empowerment and literacy for the Youth of India by Ms. Somdutta Singh
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Event
CMS Business School, Jain University Organizes, an Annual Intra-College Fest Parichay-2017
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Event
Cranium 2022
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Event
An Interactive Session on Intellectual Property Rights
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Event
Understanding Competency Mapping and its Significance
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Event
Business Analytics Batch Model of United Nations (BAMUN)
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Event
A Guest Lecture on Linking Customer Value Proposition (CVP) to Financial Viability
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Event
Faculty Development Program (FDP) on Exploring Challenges and Opportunities in Finance Area
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Event
A Glance at the FinTech Industry through an International Finance Conclave
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Event
A Glimpse of International Literacy Day 2021 at CMS Business School
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Event
Teachers' Day Event 2021 - Honoring the Selfless Profession of Teaching
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Event
Workshop on " Women In Leadership"
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Event
Decoding Statistics for Data Analysis
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Event
105th IEA - Annual Conference
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Event
Panel Discussion on the Union Budget Analysis 2023
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Event
7-Day Virtual Professional Development Program on Data Analysis using SPSS
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Event
A 7-Day FDP on Data Analysis using SPSS
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Event
7-Day Virtual Professional Development Program - Decoding Statistics for Data Analysis
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News
Taking Off to Greater Heights: Jain (Deemed-to-be University) and Acumen Aviation Signs MoU on Research and Training in Aircraft Leasing and Financing
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News
Going Beyond the Academics: A ‘Virtual’ Industrial Visit to Riya Chemy
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News
Expert’s Take on Industry Trends in Performance Management System October 7, 2020
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News
Contemporary HR Jobs and Entry level HR Competencies
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News
Guest Lecture to Understand the Various Aspects of Corporate Strategy
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News
Is Customer Loyalty Dead? – Customer Retention in the Age of Distraction and disruption: An In-depth Panel Discussion Review
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News
Transforming Organizations - Role of Training and Development
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News
Alumni Connect
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News
Report on The FIG Event
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News
HR CAFE – 2020 ‘A perfect blend of style and texture’
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News
Cranium Grand Finale 2019
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News
FIG activity
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News
A Guest Lecture on "How to Become Successful Marketing Manager"
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News
Speech and Poster-making with Slogan Competition Swachhata Pakhwada
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News
An awareness session on menstrual health management, a gender equity initiative by Vishwas, Counseling Center of Jain (Deemed-to-be University)
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News
Faculty Development Program on "Publishing in Scopus Indexed Journals"
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News
Awareness Program on Road Safety for Students
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News
Vigilance Week
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News
CRANIUM 2019 - Preliminary Rounds
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News
Ethnic Day 2019 Celebrations - Festivals of India
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News
Marketing conclave on "Marketing career crossroads"
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News
Faculty Enrichment Program
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News
1st Activity of Self-Start Club
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News
CMS B-School turns a Good Samaritan
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News
Library Orientation Program
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News
HR Conclave on Diversity and Inclusion
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News
Mental Health Fest "Soukhya" - Promoting a harmonious healing and divine frame of mind.
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News
National Conference on Revisiting Industry-Academia Collaboration: Exploring New Paradigms in Value Creation
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News
Parichay 2019
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News
Strategic Planning and Implementation Session
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News
CMS B school conducted alumni meet
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News
The first talk of the From the horse's mouth: CHRO Speak Series
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News
Leader Program 2019
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News
Graduation and Achievers Day
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News
Visit of ISCTE Business School students, University Institute of Lisbon, Portugal
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News
A Session on Entrepreneurship
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News
Guest Lecture on Marketing Strategy
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News
CMS Business School Students Won Second Place in Finance Vertical in the Management Fest Organized by Christ Management and Mangalore University
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News
Portfolio Construction
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News
A Workshop on Entrepreneurship
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News
Management fest Parichay-2018
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News
Panel discussion on “GenX Vs Millenials: Leadership Challenges on the Horizon???
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News
'Campus Time' – Mobile Application Launched
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News
Program on "Marga Schulze Scholarship Distribution for Girls with Visual Impairment in Karnataka State"
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News
Movie Screening and Panel Discussion
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News
A Guest Lecture on Personal Branding by Mr. Prahlad Kakkar
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News
Faculty Corporate Meet
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News
One-Day National Seminar on "Innovations in Management Education and Career Development"
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News
Stand with Kerala drive at CMS Business School
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News
Business Accelerator and Assessment Program (BAAP) 2018
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News
Inauguration of MBA Batch 2018-20
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News
Industrial Visit to Akshaya Patra
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News
Industrial Visit to Organic Mandya
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News
CMS B School conducted Alumni Meet 2018.
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News
CMS Business School, Jain University organized Achievers and Graduation Day
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News
Leader Project 2018
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News
Program 'Attitude of Gratitude' Held
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News
MBA IV semester students visit TVS Motor Company Ltd.
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News
Cranium-2017 Final Round Results
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News
Jain University Organized an Industrial Visit to APMC Tumkur for CMS B-School Students
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News
Guest Lecture by Ritesh Agarwal at MBA Orientation program 2017-19
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News
CMS Business School organized an Outbound Experiential and Integrative Learning Program for MBA Students
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News
The Trading Pit was organized at CMS B-School for MBA 2017-19 Batch
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News
CMS Business School Organizes a Session on Impact of GST on Startups
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News
Guest Lecture on 'Types of Careers' by Mr. Sreekant Arimanithaya
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News
Guest Lecture by Mr.Harish Lalchandani
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News
Guest Lecture on Steps to a Bright Future by Shri. G.Y.Suhas
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News
Guest Lecture by Mr. Amarpal Chadda
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News
Guest Lecture by Mr. Balachandar
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News
Session on Entrepreneurship by Prof. NVH Krishnan and Mr. Nayaz Ahmed
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News
Guest Lecture on Campus to Corporate by Mr. Mohammed Younus
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News
CMS Business School, Jain University Organized an Annual Intra-Collegiate Fest Parichay-2017
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News
A Guest Lecture by Ms. Meenalochani Kumar
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News
CMS Business School Organizes Orientation Program for First Year MBA Students
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News
Industrial Visit to BSE, NSE, SEBI to Mumbai
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News
Industrial Visit to Toyota Kirloskar Motor Private Limited
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News
Guest Lecture by Mohammed Younus
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News
Guest Lecture on Artificial Intelligence and Machine Learning
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News
Organic Mandya Visit
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News
Guest Lecture on Industry Expectations from a Professional
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News
Set Back to Come Back - Moving the Way Forward
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News
Parichay 2019
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News
Khel Utsav 2016
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News
Khel Utsav 2018 - Annual Intra Collegiate Tournament 2018
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News
Khel Utsav 2019
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News
Coffee Pe Charcha Series II: An Interactive and Insightful Session About Finance Domain
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News
Coffee Par Charcha with Ms. Garima Pandey Kalia
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News
Understanding the Aspects of Financial Database
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News
An Online Training on How to Retrieve Case Studies from E-Journals
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News
A Stand for a Noble Cause - Cancer Awareness & Hair Donation Drive
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News
Coffee Par Charcha on Analytics for Business
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News
Training Program on Enhancing Health This Women's Day
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News
University Celebrates International Women’s Day
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News
Enhancing Skills Through a Competency Development Program
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News
An Interactive Session on Intellectual Property Rights
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News
A Complete Overview of Mergers and Acquisitions from the Industry Expert
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News
An Intriguing Session on Risk Management in Banking Industry
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News
Fashion Industry and Human Resource Activities – An Interesting Correlation
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News
Understanding Competency Mapping and its Significance
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News
Event Management and Opportunities Associated in the Tourism Industry
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News
A Guest Lecture on Scope and Significance of Sports Management Industry
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News
Business Analytics Batch Model of United Nations (BAMUN)
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News
Anveshanam - An Insightful Faculty Presentation Session by CMS Business School
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News
An Informative Webinar Exploring Significant Aspects of Academic Writing
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News
Customer Experience: The Key to Operate a Successful Business
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News
A Seven-Day Faculty Development Program (FDP) on Data Analysis Using SPSS
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News
A Guest Lecture on Linking Customer Value Proposition (CVP) to Financial Viability
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News
National Institution for Transforming India - The NITI Aayog
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News
The Indian Scenario of Entrepreneurship
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News
Interactive Session with an Expert on Company, Customers, and Competitors
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News
Faculty Development Program (FDP) on Exploring Challenges and Opportunities in Finance Area
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News
Faculty Development Program (FDP) on Financial Derivatives and Risk Management
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News
Happiness – Just a State of Mind or Much More?
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News
A Glance at the FinTech Industry through an International Finance Conclave
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News
A Fun and Interactive Session on Enhancing Communication for Better Business Practices
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News
A Glimpse of International Literacy Day 2021 at CMS Business School
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News
Teachers' Day Event 2021 - Honoring the Selfless Profession of Teaching
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News
Industry Immersion Activity with Happiest Minds Technologies
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News
CMS Business School, JAIN University organises a panel discussion on Indian budget of 2023-24
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News
CMS Business School Organises a Guest Lecture on Stock Market Trading
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News
Business Practitioner Sessions: Taking learning one step ahead
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News
Lt Col Arun Prakash: A student and decorated Army Officer
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News
JAIN (Deemed-to-be University) hosted the India Immersion Programme for ISCTE students
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News
Dalal Street 2023: Diving into the history of Bombay Stock Exchange
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News
CMS Business School students learned to design the channel network for their chosen product portfolio
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News
MiG G20: A path-breaking opportunity for students to learn about investment
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News
Member of Parliament Shri Jairam Ramesh interacts with CMS Business School Students on Rights-based Framework
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News
CMS Business School held induction ceremony for Placement Ambassadors 2023-24
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News
Case Study Methodology: An eye-opening workshop for researchers
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Wearing Finance Minister's Hat: A unique Inter-college competition hosted by CMS Business School
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News
JAIN (Deemed-to-be University) Stands with UGC to Promote Anti Ragging Programmes
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