Program Code
008
Entry Year
2024
Duration
2 Years (4 Semesters)
Credits
102
MBA in Digital Marketing is a cutting-edge academic offering designed to equip students with the skills and knowledge needed to excel in the dynamic world of online marketing. This program provides a comprehensive understanding of digital marketing concepts, tools, and techniques, making it an ideal choice for individuals aspiring to lead in the digital landscape. Throughout the program, students delve into topics such as Social Media Marketing, Search Marketing *(SEO and SEM), Email Marketing, Mobile Marketing, Content Marketing, measurement of success of digital marketing campaigns, and e-commerce strategies. They also explore the latest trends, emerging technologies, and ethical considerations in the digital marketing realm through practical experiences, case studies, and real-world projects.
An MBA in Digital Marketing opens up a world of exciting career prospects due to the increasing importance of digital marketing in today's business landscape. The graduates are expected to work in managerial and strategic roles in the domains of content marketing, search marketing, social media marketing and social media analytics, inbound marketing, online reputation management, digital marketing and advertising consultancy, and e-commerce among others.
The Chartered Institute of Marketing (CIM)
The world has changed over the past decades due to the evolution of technology and so has marketing. New practices are required to be adapted even faster than before. To develop students’ careers within marketing, a certification program is offered in collaboration with The Chartered Institute of Marketing (CIM) with a range of courses for each skill level. With this course, our associate aimed at inspiring marketers who want to gain knowledge and skills to progress within a career of Marketing. A variety of innovative assessment methods are used for the CIM Certification program which can include examinations, written assignments and practical portfolio submission.
Curriculum Structure
Reliance Industries Pvt Ltd
Workshop on Retail Marketing and
Consumer Behavior
Nanyang Business School
Conference on Corporate Taxes and
Organizational behaviour
Harvard Business School
Business Exhibition on Systems and
Big Data
