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Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102

MBA in Digital Marketing

MBA in Digital Marketing is a cutting-edge academic offering designed to equip students with the skills and knowledge needed to excel in the dynamic world of online marketing. This program provides a comprehensive understanding of digital marketing concepts, tools, and techniques, making it an ideal choice for individuals aspiring to lead in the digital landscape. Throughout the program, students delve into topics such as Social Media Marketing, Search Marketing *(SEO and SEM), Email Marketing, Mobile Marketing, Content Marketing, measurement of success of digital marketing campaigns, and e-commerce strategies. They also explore the latest trends, emerging technologies, and ethical considerations in the digital marketing realm through practical experiences, case studies, and real-world projects.

Career Prospects

An MBA in Digital Marketing opens up a world of exciting career prospects due to the increasing importance of digital marketing in today's business landscape. The graduates are expected to work in managerial and strategic roles in the domains of content marketing, search marketing, social media marketing and social media analytics, inbound marketing, online reputation management, digital marketing and advertising consultancy, and e-commerce among others.

Our Associate

The Chartered Institute of Marketing (CIM)

The world has changed over the past decades due to the evolution of technology and so has marketing. New practices are required to be adapted even faster than before. To develop students’ careers within marketing, a certification program is offered in collaboration with The Chartered Institute of Marketing (CIM) with a range of courses for each skill level. With this course, our associate aimed at inspiring marketers who want to gain knowledge and skills to progress within a career of Marketing. A variety of innovative assessment methods are used for the CIM Certification program which can include examinations, written assignments and practical portfolio submission.

 
Curriculum Structure

Program Structure

Theory
  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies
Application
  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects
Practice
  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners
Research
  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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