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Program Code

008

Entry Year

2023

Duration

2 Years (4 Semesters)

Credits

102

Marketing and Logistics & Supply Chain Management

Marketing and Logistics and Supply Chain Management are complementary functions that enable businesses to deliver the right product to the right customer at the right time and the right place. The dual specialization program in Marketing and LSCM is designed to provide students with the revenue and customer orientation of Marketing and the efficiency orientation of LSCM - thus providing the platform to become well-rounded business administrators. 

Curriculum Structure

Program Structure

Theory
  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies
Application
  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects
Practice
  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners
Research
  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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