Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102

Marketing and Logistics &amp; Supply Chain Management

Marketing and Logistics and Supply Chain Management are complementary functions that enable businesses to deliver the right product to the right customer at the right time and the right place. The dual specialization program in Marketing and LSCM is designed to provide students with the revenue and customer orientation of Marketing and the efficiency orientation of LSCM - thus providing the platform to become well-rounded business administrators.

Curriculum Structure

Business Communication
Business Economics
Statistics for Managers
Indian Ethos and Business Ethics
Business Law
Financial Reporting Statement and Analysis
Marketing Management
Organizational Behaviour
Open Elective
Report Writing and Presentation Skills
Entrepreneurship Eco System (PCL - 1)

Indian Economic Policies and Reforms
Operations Research
Finance for Managers
Consumer Behaviour and Insights
Human Resource Management
Customer Relationship Management
Logistics Management
Open Elective
Skill Enhancement Course
Entrepreneurship Eco System (PCL - 1)

Global Business Management
Operations Management
Business Research Methods
Sales and Distribution Management
Business to Business Marketing
Purchasing and Inventory Management
Port and Air Port Management
Skill Enhancement Course
Summer Internship Project
Master Thesis
Entrepreneurship Project (PCL 2)

Strategic Management
Organization Design
Marketing of Services
Global Marketing
Sustainable Supply Chain Management
Contemporary Issues in Logistics Management
Skill Enhancement Course
Master Thesis
Entrepreneurship Project (PCL 2)

Program Structure

Theory

Makes you industry-ready
Syllabus is in line with industry expectations
Emphasis on skills and competencies

Application

Helps you apply concepts on real-world situations
Experiential learning through live projects

Practice

Practice with practitioners
Live sessions with industry experts
Consistent interactions with practitioners

Research

Assemble information to support theories
Advanced understanding in an area of study
Increases knowledge and promotes learning
Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

Event

Khel Utsav - 2020

Event

Cranium 2022

News

Taking Off to Greater Heights: Jain (Deemed-to-be University) and Acumen Aviation Signs MoU on Research and Training in Aircraft Leasing and Financing