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Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102

MBA in Marketing

Our MBA Marketing program helps you with skills and strategies to analyze and interpret market trends to map consumer behavior and create products suiting popular demands. The inclusive module provides students thorough understanding of key issues like asset management, marketing plans, customer behavior, organizational guidance and offer critical inputs to students and help lead creative market campaigns.

Career Prospects

A Marketing concentration gives students the fundamentals to understand customers, markets, competitors and brands. Students can choose this course to prepare themselves for careers in the corporate sector in Marketing fields that range from key account management, customer-relationship management, product management, advertising and sales, to retailing, e-business, distribution management and strategic marketing planning. Students can look forward to career opportunities in large and small organizations representing a spectrum of banking, financial services, industrial and consumer goods, services, brand management, electronic commerce, mobile commerce, and consulting.

Our Associate

The Chartered Institute of Marketing (CIM)

The world has changed over the past decades due to the evolution of technology, so has Marketing. New practices are required to be adapted even faster than before. To develop students’ careers within Marketing, a certification program is offered in collaboration with The Chartered Institute of Marketing (CIM) with a range of courses for each skill level. This course is CIM (UK) Certification Program Our Associate aimed at aspiring marketers who want to gain knowledge and skills to progress within a career of Marketing. A variety of innovative assessment methods are used for the CIM Certification program which can include examinations, written assignments and practical portfolio submission.

Curriculum Structure

Program Structure

Theory

  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies

Application

  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects

Practice

  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners

Research

  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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