Program Code
008
Entry Year
2025
Duration
2 Years (4 Semesters)
Credits
102
Our MBA Marketing program helps you with skills and strategies to analyze and interpret market trends to map consumer behavior and create products suiting popular demands. The inclusive module provides students thorough understanding of key issues like asset management, marketing plans, customer behavior, organizational guidance and offer critical inputs to students and help lead creative market campaigns.
A Marketing concentration gives students the fundamentals to understand customers, markets, competitors and brands. Students can choose this course to prepare themselves for careers in the corporate sector in Marketing fields that range from key account management, customer-relationship management, product management, advertising and sales, to retailing, e-business, distribution management and strategic marketing planning. Students can look forward to career opportunities in large and small organizations representing a spectrum of banking, financial services, industrial and consumer goods, services, brand management, electronic commerce, mobile commerce, and consulting.
The world has changed over the past decades due to the evolution of technology, so has Marketing. New practices are required to be adapted even faster than before. To develop students’ careers within Marketing, a certification program is offered in collaboration with The Chartered Institute of Marketing (CIM) with a range of courses for each skill level. This course is CIM (UK) Certification Program Our Associate aimed at aspiring marketers who want to gain knowledge and skills to progress within a career of Marketing. A variety of innovative assessment methods are used for the CIM Certification program which can include examinations, written assignments and practical portfolio submission.
Curriculum Structure
Reliance Industries Pvt Ltd
Workshop on Retail Marketing and
Consumer Behavior
Nanyang Business School
Conference on Corporate Taxes and
Organizational behaviour
Harvard Business School
Business Exhibition on Systems and
Big Data
