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Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102

MBA in Marketing and HRM

As brand forms the core of marketing and yardstick to organizational performance, most companies started integrating Marketing with Human Resource, we offer a complimentary dual MBA program to fit the growing need. The curriculum mix equips students with strong team spirit, consumer relationship, monitor consumer mood, build leadership qualities to lead organization attain heights. The collaborative degree framework also gives wide understanding between products, employees, and target audience.

Career Prospects

As marketers to head HR practitioners are in high demand, there is a wide career scope for students with a dual degree in Marketing and HR. Students can get into critical positions such as public relations and communications manager, brand manager, social media manager, sales manager, market analysts, and SEO manager among others.

  • CIM (UK) Certification Program
  • Fellow, Chartered Financial Practitioner Program
  • Society for Human Resource Management (SHRM) Certificate Program
  • Chartered Institute for Securities & Investment (CISI), UK (IOC)
  • NSE’s Certification in Financial Markets
Curriculum Structure

Program Structure

Theory
  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies
Application
  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects
Practice
  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners
Research
  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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