Admissions: +91 7337620222 |
[email protected]
International Admissions: +91 8046501767

Admission Contact: +91 7337620222 |
[email protected]

International Admissions: +91 8046501767

Program Code

008

Entry Year

2021

Duration

2 Years (4 Semesters)

Credits

102

MBA in Marketing and HRM

As brand forms the core of marketing and yardstick to organizational performance, most companies started integrating Marketing with Human Resource, we offer a complimentary dual MBA program to fit the growing need. The curriculum mix equips students with strong team spirit, consumer relationship, monitor consumer mood, build leadership qualities to lead organization attain heights. The collaborative degree framework also gives wide understanding between products, employees, and target audience.

Career Prospects

As marketers to head HR practitioners are in high demand, there is a wide career scope for students with a dual degree in Marketing and HR. Students can get into critical positions such as public relations and communications manager, brand manager, social media manager, sales manager, market analysts, and SEO manager among others.

CIM (UK) Certification Program
Fellow, Chartered Financial Practitioner Program
Society for Human Resource Management (SHRM) Certificate Program
Chartered Institute for Securities & Investment (CISI), UK (IOC)
NSE’s Certification in Financial Markets

Curriculum Structure

Computer Applications for Business
Business Communication
Legal and Business Environment
Organization Design
Managerial Economics
Marketing Management
Organizational Behaviour
Business Statistics and Analytics for Decision Making
Financial Reporting, Statements and Analysis

Indian Financial System and Financial Markets
Quantitative Techniques
Marketing Research
Finance for Managers
Indian Economy and Policy
Human Resources Management
Talent Acquisition
Learning and Development
Consumer Behaviour
Marketing of Banking and Financial Services
Organization Study

Operations Management
Project Management
Management Skills for Effectiveness
Corporate Social Responsibility and Sustainability
Employee Reward Management
Performance Management System
Labour Laws
Digital and Social Media Marketing
Sales Management
Marketing Analytics

Entrepreneurship
Indian Ethos and Business Ethics
Corporate Strategy
International Human Resource Management
Strategic Human Resource Management
Distribution Management
Global Marketing
SIP and Research

Program Structure

Step - 3 Practice

Practice with practitioners Live sessions with industry experts Consistent interactions with practitioners

Step - 2 Application

Helps you apply concepts on real-world situations Experiential learning through live projects

Step - 1 Theory

Makes you industry-ready Syllabus is in line with industry expectations Emphasis on skills and competencies

TAP model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in