MBA in Marketing and HRM

As brand forms the core of marketing and yardstick to organizational performance, most companies started integrating Marketing with Human Resource, we offer a complimentary dual MBA program to fit the growing need. The curriculum mix equips students with strong team spirit, consumer relationship, monitor consumer mood, build leadership qualities to lead organization attain heights. The collaborative degree framework also gives wide understanding between products, employees, and target audience.

Career Prospects

As marketers to head HR practitioners are in high demand, there is a wide career scope for students with a dual degree in Marketing and HR. Students can get into critical positions such as public relations and communications manager, brand manager, social media manager, sales manager, market analysts, and SEO manager among others.

CIM (UK) Certification Program
Fellow, Chartered Financial Practitioner Program
Society for Human Resource Management (SHRM) Certificate Program
Chartered Institute for Securities & Investment (CISI), UK (IOC)
NSE’s Certification in Financial Markets

Curriculum Structure

Business Communication
Business Economics
Statistics for Managers
Indian Ethos and Business Ethics
Business Law
Financial Reporting Statement and Analysis
Marketing Management
Organizational Behaviour
Open Elective
Report Writing and Presentation Skills
Entrepreneurship Eco System (PCL - 1)

Indian Economic Policies and Reforms
Operations Research
Finance for Managers
Consumer Behaviour and Insights
Human Resource Management
Customer Relationship Management
Talent Acquisition
Open Elective
Skill Enhancement Course
Entrepreneurship Eco System (PCL - 1)

Global Business Management
Operations Management
Business Research Methods
Sales and Distribution Management
Business to Business Marketing
Employee Compensation and Benefits Management
Performance Review System and Talent Retention
Skill Enhancement Course
Summer Internship Project
Master Thesis
Entrepreneurship Project (PCL 2)

Strategic Management
Organization Design
Marketing of Services
Global Marketing
Human Resource Management Functional Skills
Employer - Employee Relations
Skill Enhancement Course
Master Thesis
Entrepreneurship Project (PCL 2)

Program Structure

Theory

Makes you industry-ready
Syllabus is in line with industry expectations
Emphasis on skills and competencies

Application

Helps you apply concepts on real-world situations
Experiential learning through live projects

Practice

Practice with practitioners
Live sessions with industry experts
Consistent interactions with practitioners

Research

Assemble information to support theories
Advanced understanding in an area of study
Increases knowledge and promotes learning
Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in