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Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102

Marketing and Business Analytics

The future of business and martech (Marketing Technology) is all about data fueling a full, 360-degree customer view. The MBA program with a dual specialization in Marketing and Business analytics has been developed to create a deep understanding of analytics and its specific application to the domain of marketing. The explorative and futuristic course content and the expertise of our faculty, ensures that students hone their analytical skills that form the cornerstone of marketing in the current era of big data, Artificial Intelligence and Machine Learning. The program also offers comprehensive training in descriptive analysis and data visualization techniques to improve prediction analysis and develop marketing intelligence.

Curriculum Structure

Program Structure

Theory
  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies
Application
  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects
Practice
  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners
Research
  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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