Program Code
008
Entry Year
2025
Duration
2 Years (4 Semesters)
Credits
102
The future of business and martech (Marketing Technology) is all about data fueling a full, 360-degree customer view. The MBA program with a dual specialization in Marketing and Business analytics has been developed to create a deep understanding of analytics and its specific application to the domain of marketing. The explorative and futuristic course content and the expertise of our faculty, ensures that students hone their analytical skills that form the cornerstone of marketing in the current era of big data, Artificial Intelligence and Machine Learning. The program also offers comprehensive training in descriptive analysis and data visualization techniques to improve prediction analysis and develop marketing intelligence.
Curriculum Structure
Reliance Industries Pvt Ltd
Workshop on Retail Marketing and
Consumer Behavior
Nanyang Business School
Conference on Corporate Taxes and
Organizational behaviour
Harvard Business School
Business Exhibition on Systems and
Big Data
