Program Code
008
Entry Year
2026
Duration
2 Years (4 Semesters)
Credits
102
The future of business and martech (Marketing Technology) is all about data fueling a full, 360-degree customer view. The MBA program with a dual specialisation in marketing and business analytics has been developed to create a deep understanding of analytics and its specific application to the domain of marketing. The exploratory and futuristic course content, along with the expertise of our faculty, ensures that students hone their analytical skills, which form the cornerstone of marketing in the current era of big data, artificial intelligence, and machine learning. The program also offers comprehensive training in descriptive analysis and data visualisation techniques to improve prediction analysis and develop marketing intelligence.
With hands-on experience and industry-ready knowledge the programme is designed to be the best MBA in Marketing and Business Analytics in Bangalore
Candidates must have successfully completed a 3-year UG programme (level 5.5) from a recognised institute or University. Obtained at least 50%marks (45% marks in case of candidates belonging to the reserved category)
If Lateral Entry: BE/BTech or BBA/BMS (4 Years) (Level 6.0)
The initial average salary is around INR 5-10 Lacs Per Annum (LPA) for a Marketing or Business Analytics MBA degree holder in India. With experience and industry exposure, one may reach up to INR 20 LPA and above.
Yes. With the help of data, Business Analytics forms an interactive synergy with Marketing capabilities to strengthen marketing approaches and analyse customer behaviour. Marketing approaches that use data analysis help companies distribute their resources better while raising conversion numbers and delivering superior investment returns.
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