Marketing and Business Analytics

The future of business and martech (Marketing Technology) is all about data fueling a full, 360-degree customer view. The MBA program with a dual specialization in Marketing and Business analytics has been developed to create a deep understanding of analytics and its specific application to the domain of marketing. The explorative and futuristic course content and the expertise of our faculty, ensures that students hone their analytical skills that form the cornerstone of marketing in the current era of big data, Artificial Intelligence and Machine Learning. The program also offers comprehensive training in descriptive analysis and data visualization techniques to improve prediction analysis and develop marketing intelligence.

Curriculum Structure