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Program Code

008

Entry Year

2024

Duration

2 Years (4 Semesters)

Credits

102

Aviation and Aerospace Management and Marketing

The high-level goal of a marketing and advertising strategy for any airline is to achieve a winning advantage over competitors by understanding the needs of customers and adjusting the tactics to meet those needs. In a highly volatile market with immense competition, it is important for airlines to plan and implement a robust marketing strategy to create customer loyalty and increase customer retention. This dual specialization offering focuses on the Airline & Airport Business dynamics with the core concepts of Marketing, equipping the students to potentially explore their career in the Aviation and Aerospace Sectors. The potential work areas include-  Airline Marketing; Airport B2B Sales and Marketing; OEMs- Inside Sales and Marketing; Airline Sales- B2B; Airline-Vendor Management.

Curriculum Structure

Program Structure

Theory
  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies
Application
  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects
Practice
  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners
Research
  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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