Aviation and Aerospace Management and Marketing

The high-level goal of a marketing and advertising strategy for any airline is to achieve a winning advantage over competitors by understanding the needs of customers and adjusting the tactics to meet those needs. In a highly volatile market with immense competition, it is important for airlines to plan and implement a robust marketing strategy to create customer loyalty and increase customer retention. This dual specialization offering focuses on the Airline & Airport Business dynamics with the core concepts of Marketing, equipping the students to potentially explore their career in the Aviation and Aerospace Sectors. The potential work areas include-  Airline Marketing; Airport B2B Sales and Marketing; OEMs- Inside Sales and Marketing; Airline Sales- B2B; Airline-Vendor Management.

Curriculum Structure