What MBA Graduates Should Know about Digital Marketing Trends?

Marketing has been an integral part of business and promotional activities for decades Technology boomed in the 20th century, bringing digital marketing to life. The 21st century saw a massive shift towards digital marketing from traditional marketing.  With companies investing billions in online brand awareness, online advertising and marketing have become the norm. This has been characterized by rapid changes in trends and the depreciating attention span of customers over time. To cater to the advancing needs of the marketplace, dedicated professionals are required to adapt strategies and implement them for effective outreach and profitable business.

This blog is dedicated to those professionals who want to stay up-to-date and leverage insights that help them navigate search engine platforms, social media, content marketing, and more. Why wait any further when the demand for skilled digital marketers is continually growing?

MBA in the Times of Digital Media Marketing

The media industry is expanding and professionals are expected to keep up with the trends. But, how can an MBA graduate be an integral part of this business?

MBAs are not limited to corporate roles involving finances, accounts, and streamlining functionalities. MBA, as a whole, comes with specializations, one such being digital marketing. A candidate who holds an MBA in digital marketing can broaden their search for a job role as the digital marketing business is up and coming with billions being invested for brand image and awareness.

The course is gaining popularity among MBA aspirants who belong to the digital age. When brought together MBA and digital marketing provide insights and business acumen alongside technical expertise. They enable an individual to understand market expectations, outlook, policy changes, consumer behaviour, and online platform budgeting. This dynamic field of marketing revitalises data-driven decision-making and personalisation by applying technology and data to marketing initiatives.

Trends to Look Out for in the Digital Marketing Business

In this fast-paced environment, it is crucial to keep up with the industry trends and reconnect with audiences who hold spendable income in their hands in the market. To help you understand the trends in discussion, we have drafted the top trends that you can work on. If you are an aspirant working towards gaining an MBA degree, these trends can help you hone the skills required before interviewing with potential employers.

Diversity in Job Opportunities - Pursuing an MBA can open opportunities that ensure high paying management roles. When a candidate with an MBA in digital marketing enters the workforce, they can expect roles such as SEO strategist, social media specialist, paid media specialist, digital marketing manager, brand manager, product manager, marketing director, and more.

Fast-growing Online Advertising Industry - Since COVID-19, the digital market has grown exponentially, anticipating around 4-5 million new users in the next three years. As the user base increases, businesses are ardent about building a strong brand presence on the internet. This trend expands the job market for MBA graduates in India.

Huge Demand for Skilled Marketers - Digital transformation is the new norm for next-gen businesses. As e-commerce dominates the marketplace for goods and services, the need for skilled professionals in digital media marketing is the key to your growth. With an estimation of $500 Billion as an investment in marketing products digitally, this is your time to sharpen your skills for the market demand.

Flexible Freelancing Opportunities - The new full-time job with unlimited PTO, freelancing gives you flexibility in your work hours and you're paid by the jobs you take on. It provides you with the flexibility to work in terms of office and timings and helps you establish a better work-life balance in the long run.

Leveraging MBA Digital Marketing for Beginners with These Trends

Trends are evolving with the audience and technology. As tech giants enter our everyday lives, let us look at trends that will easily fetch you opportunities in the digital marketing business.

Ethical Marketing Practices -With the growth of hackers and digital harassment, the importance of ethical marketing practices has risen among top companies. As consumers are increasingly aware of environmental and social issues, as MBA graduates, you can prioritize ethical marketing practices and sustainability in your campaigns. While your focus remains on being transparent, authentic, and value-driven, customers will resonate and become loyal to your brand, making you a trusted brand in the marketplace.

AI in Marketing -Artificial intelligence has integrated and reorganized how we perceive the world. By leveraging AI, you can ensure that your marketing campaigns reach the right audience at the right time. From personalized recommendations to predictive analysis, you can construct and implement campaigns that optimize your efforts.

As an MBA graduate, you can work on upgrading your knowledge and skill set in artificial intelligence, predictive analysis, innovative strategies for growth, and well-budgeted moves in the market for top positioning of a brand.

Voice Search and Smart Assistants -Today, one cannot think of a day without virtual assistance and voice search. With assistants such as Alexa, Siri, and Google Assistant, consumers are transforming how information about a product or service is searched online. As an MBA graduate, you can ensure to study consumer trends and work with the algorithms of these assistants. This will ensure you receive a bank of organic keywords, natural language keywords, question-based queries, and the content expected from your brand. This would also help in adding to your skills in SEO strategies, content creation like blogs and videos with high engagement, and collaborations. Collaborations can include influencer marketing. Aligning the brand's marketing strategies with market demand is your area of expertise.

Job Roles You Can Explore in Online Advertising

The world is a stage and you are an actor in it. With an MBA in Digital Marketing, you can pick the top roles of your liking, like:

Digital Marketing Executive

Digital Marketing Consultant

Digital Marketing Manager

Social Media Manager

Digital Marketing Associate

Content Marketing Manager

Marketing Director

And more!

Interested in an MBA in Digital Marketing at JAIN (Deemed-to-be University)?

Digital marketing is a vast landscape. MBA can be the compass that guides you through the complexities of online advertising and social media marketing. By working in this industry, you are not just a marketer who sells products and services. You will grow into a digital navigator who enhances brand engagement. As the gap between human needs and digital solutions grows, you, as a digital marketer with an MBA can embark on a journey that innovates industry trends and impacts your career trajectory in a positive way.  JAIN (Deemed-to-be University)’s CMS Business School is well equipped with all the resources and exposure you require to succeed in the marketing industry. Our faculty and curriculum are set according to the aspirations a student holds for their future careers. Be it in broadcasting, tourism, or defence, the scope of this specialization in MBA supports you in entering the industry with experience via internships and collaborations. Join us today! Explore diverse avenues of growth with open opportunities and learning!