To understand the relevance of marketing you first need to know what is marketing! So, marketing includes all the activities that a company or an organization undertakes to promote their business. In short, marketing is the new fuel of business strategies. The below-mentioned factors make marketing essential for the successful functioning of a business:
An effective way of engaging customers
Helps to boost business or sales
Helps to build and maintain the company’s goodwill
Helps to build a relationship with customers
Promotes the culture of making informed decisions
Acts as an effective communication channel
Provides insights about business
Generates revenue options
The combination of marketing and MBA In current times a Master’s in Business Administration (MBA) degree in marketing is well-sought by students as well as employers. It can help students and professionals enhance their career opportunities by providing them in-depth knowledge of marketing as a functional area of business. It provides the required skills and knowledge to start a business or to ensure the functionality of an already existing business. Many employers specifically require an MBA in marketing for certain management or leadership roles. When you do an MBA in marketing, you study a broad range of key marketing principles and learn how to apply those in real-time scenarios.
What does an MBA in marketing offer? Marketing plays a crucial role for any business, without various marketing techniques many businesses would not even survive. Pursuing an MBA will help you develop insights into how the markets function and consumer trends. It will teach you how to develop strategies to accomplish organizational goals. An MBA in marketing will open your doors to various fields like advertising, banking, FMCG, tourism, retail, and consultancy, etc. The popular roles include marketing manager, sales manager, marketing research analyst, brand manager, product manager, and media planning manager. As a marketing professional, you will develop a knack for innovation and a natural vision for the future. You will learn the importance of goodwill from a business point of view and converse with technology at the same time.
The two-year post-graduate program is structured to provide you the core business skills and real-world learning experiences. Being one of the oldest disciplines of management study common courses within MBA in marketing specialization program include:
Consumer and brand insight strategy
Forecasting, modeling, and marketing strategy
Digital marketing and social media management
International and multi-national marketing
New product strategy, branding, and marketing
Are you the right fit for an MBA in Marketing?
If you are someone with interpersonal skills, strategic thinking, entrepreneurial skills, communication skills, and leadership skills with a keen interest in marketing strategies, then you are the suitable candidate to pursue an MBA degree with a specialization in marketing.
Apart from enhancing knowledge and providing the right push to your career an MBA in marketing also plays a crucial role in determining your package by proving you a competitive edge over your peers and non-MBAs. So, if earning a lucrative package is on your mind, then an MBA in marketing will be the right choice.
Now that the relevance of an MBA in Marketing has been established, what is next? Well, the next step is choosing the right institution!
Among its many distinguishing accomplishments, the CMS Business School is one of the best schools for management studies in India. In association with The Chartered Institute of Marketing (CIM), the CMS B School offers an MBA in marketing that helps students develop skills and strategies to interpret and analyze consumer behavior to map market trends. It offers live sessions with industry experts, consistent interaction with practitioners, experiential learning through live projects, and a syllabus in line with industry expectations to make you industry-ready.