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Program Code

Entry Year

2024

Duration

1 Year (2 Semesters)

Credits

56

Executive Development Program Product and Brand management

Demand for product and Brand managers who can align all the stakeholders involved in launching, enhancing and branding a product - while also providing a strategic vision - is extremely high. This program is developed to enable experienced professionals to build and manage a product roadmap through user research, prototyping, and product analysis and also to brand the product in the market. Learn the skills that will deliver the most commercial impact for employers and elevate your profile with this course.

Eligibility:

  • Graduates and Post Graduates / Graduates in Engineering / Marketing /Brand Management / MBA in marketing / Project Management

Career Prospects

Post completion of the Executive Development program and based on the candidate’s background and experience, the various types of job roles available are:

  • Brand / Product Managers: Building and Developing the Brand and its value
  • Brand Strategy: Planning
  • Associate Brand Managers: Responsible for establishing the company's brand by promoting its services and products.
  • Product Marketing Manager: Work at the intersection of product development, marketing, and sales
  • Fashion PR Specialist: Crafting a message that positively influences public opinion

Curriculum Structure

Duration 1 year
Total hours 1000
Classes 10 months
Semesters 2
Project 2 months
Total credits 56 credits
Timings Every Saturday & Sunday
Assessment Exams+Projects+Assignments

Program Structure

Theory

  • Makes you industry-ready
  • Syllabus is in line with industry expectations
  • Emphasis on skills and competencies

Application

  • Helps you apply concepts on real-world situations
  • Experiential learning through live projects

Practice

  • Practice with practitioners
  • Live sessions with industry experts
  • Consistent interactions with practitioners

Research

  • Assemble information to support theories
  • Advanced understanding in an area of study
  • Increases knowledge and promotes learning
  • Tools and techniques for implementing and developing new solutions

TAP-R model of real learning

One or two courses (subjects) are scheduled at a stretch– till the completion You complete a course and attend exam You don’t have to learn multiple subjects at same time! Upto 20% of the sessions are by industry experts All of the assignments are project-centric / live projects based Tools and Labs will bring in experiential learning Entrepreneurial culture is built-in

Study Tours

Reliance Industries Pvt Ltd

Workshop on Retail Marketing and
Consumer Behavior

Nanyang Business School

Conference on Corporate Taxes and
Organizational behaviour

Harvard Business School

Business Exhibition on Systems and
Big Data

News & Events

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