Program Code
008
Entry Year
2026
Duration
2 Years (4 Semesters)
Credits
102
Our MBA Marketing program equips you with the skills and strategies to analyse and interpret market trends, map consumer behaviour, and create products that suit popular demands. The inclusive module provides students with a thorough understanding of key issues like asset management, marketing plans, customer behaviour, and organisational guidance. It offers critical inputs to students and helps lead creative market campaigns and is akin to courses offered in MBA in Marketing Management.
A Marketing concentration gives students the fundamentals to understand customers, markets, competitors and brands. The programme is similar to an MBA in Marketing Management. Students can choose this course to prepare themselves for careers in the corporate sector in Marketing fields that range from key account management, customer-relationship management, product management, advertising and sales, to retailing, e-business, distribution management and strategic marketing planning, which are offered by the best colleges for MBA in Marketing. Students can look forward to career opportunities in large and small organisations, a spectrum of banking, financial services, industrial and consumer goods, services, brand management, electronic commerce, mobile commerce, and consulting. They also have the distinction of graduating from one of the best MBA in Marketing colleges in Bangalore.
The world has changed over the past decades due to the evolution of technology, so has Marketing. New practices must be adapted even faster than before. To develop students’ careers within Marketing, a certification program is offered in collaboration with The Chartered Institute of Marketing (CIM), with a range of courses for each skill level. This course is CIM (UK) Certification Program. Our association aimed at aspiring marketers who want to gain knowledge and skills to progress within a careers of Marketing. A variety of innovative assessment methods are used for the CIM Certification program, which can include examinations, written assignments and practical portfolio submission.
The association has created a distinction for the course as amongst the best colleges for MBA in Marketing.
Candidates must have successfully completed a 3-year UG programme (level 5.5) from a recognised institute or University. Obtained at least 50%marks (45% marks in case of candidates belonging to the reserved category)
If Lateral Entry: BE/BTech or BBA/BMS (4 Years) (Level 6.0)
An MBA in Marketing is a postgraduate business management programme that explores key areas like customer relationship management, organisational communication, competitive dynamics, branding, and consumer behaviour.
Graduates can advance their careers by enrolling for Business Analytics (CBA) certificates or Digital Marketing certification programmes following an MBA in Marketing. Both training programmes enhance analytical competency and skills in digital marketing.
With an MBA in Marketing, students can pursue diverse roles like Brand Manager, Sales Manager, Digital Marketing Manager, and Market Research Analyst, or even lead marketing departments or become a Consultant.
An MBA in Marketing teaches students core business principles alongside specialised marketing knowledge, covering areas like Consumer Behaviour, Digital Marketing, Brand Management, and Strategic Marketing.
An MBA in Marketing typically covers core business subjects alongside marketing-specific areas, including Marketing Management, Consumer Behaviour, Market Research, Branding, Digital Marketing, and Sales Management.
Graduates with an MBA in Marketing Management can access diverse career opportunities. They can work in various fields, including product management, digital marketing, sales management, and executive leadership roles.
The SAP Sales and Distribution (SD) alongside SAP Customer Relationship Management (CRM) are some of the important essential Software Application Programme modules for MBA in Marketing students because both systems focus on sales, marketing, and customer interactions.
Difficulty in pursuing an MBA in Marketing depends on individual interest and the amount of passion one holds for the field. Marketing professionals must be able to keep up with the recent market trends and handle stress so that they can formulate successful campaigns. The programme can be more engaging than challenging if one is genuinely interested in marketing and eager to develop strategic and creative skills.
An MBA in Marketing syllabus typically covers core Marketing Principles, Consumer Behaviour, Market Research, Brand Management, Digital Marketing, and Strategic Marketing, alongside business fundamentals like Managerial Economics and Financial Management.
An MBA in Marketing can equip individuals with the broad business knowledge and strategic thinking necessary for effective leadership positions and higher-level roles within marketing and related industries. This business management programme provides ample opportunities to connect with industry professionals and build valuable networks across various industries.
The average annual salary of an MBA Marketing graduate can range between INR 6 – 12 Lacs per annum.
Reliance Industries Pvt Ltd
Workshop on Retail Marketing and
Consumer Behaviour
Nanyang Business School
Conference on Corporate Taxes and
Organizational Behaviour
Harvard Business School
Business Exhibition on Systems and
Big Data
