On September 3, 2024, the Marketing Interest Group Club (MIG) hosted a session at CMS Business School. The central idea of the session was 'Brand v/s Genre-Crafting'

The participants investigated how companies place themselves within and across genres. The examples chosen by the group showcased how customers' opinions of a brand might evolve based on the category. The participants brainstormed how companies innovate products and branding strategies to break through genre boundaries and establish new ones.

This seminar aimed to equip participants with a thorough grasp of how genre and brand identity influence consumer behaviour, market behaviour, and overall brand success.